Рассказал студентам о IT-менеджерах, про специфику работы product manager и предпринимательстве.

1. IT менеджеры,
продуктовые и не очень
Anthony Marchenko
Saturday, December 1, 12

2. карьера менеджера
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3. карьера менеджера
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4. с точки зрения
социологии...
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5. Type of IT-managers:
Office Manager
Social Media Manager
HR-Manager
Cleaning Manager
etc.
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6. Project Managers
vs.
Product Manager
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7. Project Manager
Developing the project plan
Managing the project team
Managing the project risk
Managing the project schedule
Managing the project budget
Managing the project conflicts
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8. Product Manager
Product Life Cycle considerations
• Product differentiation
• Product naming and branding
• Product positioning and outbound messaging
• Promoting the product externally with press, customers and partners
• Conducting customer feedback and enabling (pre-production, beta
software)
• Launching new products to market
• Monitoring the competition
• Identifying new product candidates
• Gathering the voice of customers
• Defining product requirements
• Determining business-case and feasibility
• Scoping and defining new products at high level
• Evangelizing new products within the company
• Building product roadmaps, particularly technology roadmaps
• Developing all products on schedule, working to a critical path
Saturday, December 1, 12

9. Product Manager
1. CEO of product
2. Customers / Markets / Trends / Revenue
3. Creativity
4. What
Project Manager
• COO of project
• Employees / Resources / Scope / Time / Cost
• How
Sri Shivananda, eBay
Saturday, December 1, 12

10. Project managers own
"How" and "When".
Product managers own
"What" and "Why".
Ian McAllister, Amazon
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11. Saturday, December 1, 12

12. Навыки менеджера
Стратегическое мышление, лидерство, смелость,
готовность идти на риск, ясность целей,
инновационность и креативность, системное
мышление и планирование, способность слушать
и воспринимать чужую точку зрения, содействие
команде, ее развитие и продвижение,
настойчивость, производительность, мотивация,
открытость, эффективность, умение разрешать
конфликты, этика, надежность, чувство юмора…
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17. company life-cycle
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18. Recommended books
SCRUM и XP: Заметки с передовой. http:/ /
scrum.org.ua/wp-content/uploads/2008/12/scrum_xp-
from-the-trenches-rus-final.pdf
SCRUM и Kanban: выживаем максимум http://
scrum.org.ua/wp-content/uploads/
ScrumAndKanbanRuFinal.pdf
Жизненный цикл корпораций. Ацхак Адизес
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19. Questions & Answers
AnthonyMarchenko@gmail.com
Facebook: Anthony Marchenko
skype/twitter/dev.by: anthonyby
Saturday, December 1, 12