The document outlines 1-year, 6-month, and 3-month goals for an artist named Jay South G across revenue, content creation, and audience growth. The 1-year goals include producing for other artists to generate revenue, advertising an EP on social media, and gaining 3,000 followers. The 6-month goals consist of producing his own EP, building an artist website, and reaching 5,000 video views. The 3-month goals are to obtain an LLC, post about it on social media, and reach 1,500 SoundCloud views. Dates are set to review progress toward each goal.
Artist Management - Artist Analysis & 1-Year Goal Planning
1. Team Member Names:
Artist:
Create 1-Year, 6-Month, and 3-Month goals for each of the following pertaining to
your artist: content generation, potential revenue, and audience growth. Make sure
that goals follow the SMART principle (Specific, Measurable, Achievable, Relevant,
Time-bound). Please write in complete sentences.
1-Year Goals
1. Revenue Generating Goal: Producing for other artists.
a. Give two specific sentences describing the goal: In general, there are
singers, composers, producers, audio engineers, etc. But it is very rare
to see one artist who does all. If Jay South G starts producing for other
artists, this would generate trust from rappers, a bigger name and a
new source of revenue
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough). For our six-month goal, we plan that Jay
produces his own music and EP. After having his own experience and
being able to produce his own songs, a year will give him 6 more
months improve his skills as much as possible in order to be able to
produce for others.
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time: DATE In order to
track if this goal is being achieved, we would see if Jay is working with
other artists at that time and in case he is, see which part of the
creative process of the artist he is helping with (composing, featuring
but most importantly producing).
2. Content Creation Goal: Advertise EP on all social media platforms.
a. Give two specific sentences describing the goal:
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
3. Audience Growth Goal: Gain three thousand followers on all social media
platforms.
a. Give two specific sentences describing the goal:
2. b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time: By being more
active on Instagram and starting a LinkedIn account will help him
reach his goal of 3000 followers on Social Media. This will be done by
constantly monitoring his followers each month and making
adjustments when his following count is low.
6-Month Goals
1. Revenue Generating Goal: Produce own EP
a. Give two specific sentences describing the goal: For artists in general,
a great way to be happy with their music and their product is being
involved with the entire creative part of his music. Jay South G could
save money by producing his own music and also, he would be able to
be certain about what he will release to the public the way he
intended it to be.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough). The time frame is realistic because
JaySouthG’s access to different recording studios. He would not have
to wait to use the studio which in turn gives him more time to perfect
his EP.
c.
d. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
2. Content Creation Goal: Build artist website.
a. Give two specific sentences describing the goal: All artists need to
have their own website in which they display who they are, what they
do and somehow prove to people they are good at it. Jay needs to have
a webpage in order for people to find him easily and providing a sense
of professionalism too.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough). Creating a webpage is not something very
expensive or something that depends on other factors. A 6-month goal
to create his own internet page is perfect, as it will give the artist time
to release more music, have more experience and more things to
show in the webpage.
3. c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
June 25th of 2021. Building a webpage is not necessarily something
the artist does, taking into account time limits and several different
factors. This is why we would hire someone who knows about this
and will be able to meet our deadline and expectations for Jay South
G’s page.
3. Audience Growth Goal: Trying to reach five thousand views on current
video.
a. Give two specific sentences describing the goal:
Jay South G’s YouTube video was uploaded a year ago and currently
has 3443 views. Growing his views organically to 5,000 is very
important as YouTube is a platform were people from the entire
world get to see artists and meet people they don’t know. Jay needs
more visibility, and YouTube is the more effective place to find it.
Promoting this current video and advertising it on his Social Media
Platforms will make his followers aware of the video, therefore giving
him more views.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
In one year, Jay has had 3443 organic views, which is very good for an
independent artist with zero support from labels and promotion
companies. After accomplishing our 3-month goals, after generating a
wider social media acceptance and having more content to show,
1600 views are actually a very conservative number of views.
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
June 25th, 2021 is the date prior to reaching this goal, and July 1st,
2021 is when he will reach this goal. This goal will be tracked by
viewing YouTube’s analytics for Jay’s page and see whether he made
the amount of views set, how many more does he need, if he passed
them or what will it take to accomplish it in the time left
3-Month Goals
4. 1. Revenue Generating Goal: Get LLC.
a. Give two specific sentences describing the goal:
When getting an LLC, Jay South G will have to follow the steps needed
in the state of Arkansas in order to successfully form an LLC, he will
need to choose a name, appoint a registered agent, file articles of
organization, prepare an operating agreement, obtain an EIN which is
an employer identification number, and pay annual state tax
obligations.
Getting an LLC means that Jay South G will be starting a business, this
will leave him with credibility, this lets customers know that he is
serious and that it is a real business.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
I believe a 3-month time frame is attainable for this goal because in
the state of Arkansas, which is where Jay South G resides, the approval
time is 2-3 days if he chooses to file online. But if he chooses to file by
mail, then it will take 1-2 weeks to get an LLC.
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
The date prior to the goal deadline will be March 25th, 2021. The date
set for this deadline is will be April 1st, 2021. We will determine
whether or not Jay South G is on track with completing this goal by
asking him to show of us proof that he has filed for an LLC and if he
has done that then we will ask for proof when he successfully obtains
one.
Content Creation Goal: Post LLC to social media platforms.
d. Give two specific sentences describing the goal: Starting an LLC will
help Jay South G join organizations such as, ASCAP, BMI,
SoundExchange, and other distribution services such as, TuneCore
and Symphonic Distribution. Being a part of these organizations will
add to Jay South G’s resumé and will help to build professional
connections via content on his social media platforms.
e. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
f. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
2. Audience Growth Goal: Reach 1,500 views on SoundCloud.
a. Give two specific sentences describing the goal:
5. While trying to reach 1,500 views on SoundCloud, Jay South G will be
sure to know that first impressions definitely stick, and with that he
will post an inviting avatar and profile header that will be easy for
others to recognize.
When trying to reach 1,500 views on SoundCloud, Jay South G will
share his SoundCloud profile to all of his social networks to stimulate
insights into his fan base.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
I believe a 3-month goal is realistic because Jay South G will be
creating more elaborate details to his SoundCloud, thus by doing that
and by being more recognizable there will be more traffic on his page.
By sharing his SoundCloud to all of his social media sites, those
followers from there will be interested and will want to know who Jay
South G is as an artist.
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
April 1st, 2021. We will determine whether or not Jay South G is on
track to complete this goal on time by reaching out to him and asking
him what he has completed regarding his music. Whenever he
completes a song, we will ask for him to send it to us so we can review
it and let him here our thoughts as well as if there needs to be any
changes made to them.