1. IMPROVING AWARENESS FOR
TUITION ASSISTANCE
By:AnthonyTucci
Business Communications 512 – Unit 6
April 5, 2016

2. IMPROVING AWARENESS FOR
TUITION ASSISTANCE
• Executive summary
• Introduction
• Background
• Problem
• Solution
• References

3. Executive Summary

4. Introduction
Enhance in-store flyers and
posters
Enhance the drive-thru menu
boards

5. Background
Employ thousands
Serve millions
Recruiting potential

6. Background
continued
Full time employees are
aware
Archways introduced in
2015 for all restaurant
staff
UPS proves this benefit
helps the bottom line

7. Problem
McDonald’s needs to
create more awareness
UPSVs McDonald’s
UPS in 2000
McDonald’s in 2015
0
2
4
6
8
10
12
Target Goal
Potential percentage of Employees usingArchways
Target Goal

8. Solution
Current Marketing UPS Marketing

9. Two recommendations
Update current poster
• Make it specific
• Who is eligible for tuition assistance
and how much is paid out?
Market in our Drive-thru
• Use our OPO boards
• 70% of transactions will see the
marketing

10. Drive-thru
Recommendation
Using our Drive-thru to market
Archways

11. Conclusion
Increase awareness
Increase benefits for
McDonald’s and its
employees
Bottom line will be a
bigger profit

12. References
McDonald's(R) awards first high school diploma through its archways to opportunity program. (2015, Apr 30). PR
Newswire
McDonald's USA bolsters new employee benefit package. (2015). Food and Beverage Close –
Up
Soupata, L. (2001). Managing culture for competitive advantage at united parcel service. Journal
of Organizational Excellence, 20(3), 19-26
UPS awards $9 million in tuition assistance. (2000, 10). Transportation & Distribution, 41, 16.
Wessel, H. (2003, Jan 01).Tuition assistance programs attract, keep employees. Knight Ridder
Tribune Business News