SlideShare a Scribd company logo
1 of 58
Download to read offline
How news
 organizations are
    reinventing
themselves through
   social media
NEWS :
NO LONGER BLACK ‘N WHITE but still
         read all over
of adults now get
                  their news online

61   %
                  making web the
                  third most popular
                  news platform




         pew research center - understanding the participatory news consumer 2010
“While internet users who get news online tend to
explore a wide variety of news topics, they are
fairly modest in the number of internet sites they
use to gather that information”




                 pew research center - understanding the participatory news consumer 2010
of adults do not
          have a favorite
65   %    online news source




         pew research center - understanding the participatory news consumer 2010
VS




The internet has leveled the
        playing field
News organizations no longer own the news
Journalists have transformed from
gatekeepers of information to curators of
content within a public space
WWMD
(What Would
Madonna Do)
Newspapers are using social media to reinvent
themselves for the web 2.0 reader



 Here’s how. . . .
* Creating community

* Utilizing unique partnerships

* Incorporating multiple media platforms

* Rethinking how people digest news

* Crowd-Sourcing content
Community Creation:
If You build it they will come
News sites are
embracing the
importance of
community by
integrating social
features on-site for
a more engaging
experience and to
allow readers to
share, discuss, and
connect
Huffington Post’s Facebook
     Connect Overhaul
* Huffpost’s Social News serves as a ‘digital
water cooler’

* it provides a place for real online identities
to discuss news they care about with people
they know online all within the boundaries of
Huffington Post

* Since its implementation, Facebook referrals
have accounted for over 3.5 million visits
The New York
     Times
everywhere and
  @Anywhere
* The New York Times is one of the few news
sites currently onboard as a launch partner
for Twitter’s new @anywhere platform

* enabling deeper on-site twitter integration

* Making it easier to follow site authors and
contributors

* incorporating a Better RT functionality
Unique Partnerships:
It’s all about the synergistic
          relationship
Partnerships can expand
reach, audience and web
appeal adding some much
needed je ne sais quoi
Cnn’s Vice
* Cnn has Partnered with
Vice and Sub Pop records
to create Two new
exclusive video series

* VBS.TV and Indie Asia: On
Tour with Handsome Furs,
both Bring a new shock
value and edge to Cnn
Metro News Pairs with Foursquare

              * the Metro has gone hyper
              local by providing content
              to Foursquare

              * This location based
              editorial partnership
              combines relevant site
              content with a targeted
              mobile social network
Multiple Media
    Formats:
 News sites no
  longer make
   news, they
create content
News has extended beyond the typed word and
now encompasses multiple media formats like
video, podcasts, live streaming, and mobile
PBS Social TV
* After 35 years on air, PBS has reformatted its
NewsHour TV broadcasts into video content to
stream on its YouTube channel



* exclusive web content is also created by an
online correspondent
Npr mobile app

* Connects users to over 1,000 radio stations,
live streams, and news programs

* searches both new and archived content

* Enables listeners to create story play lists
Crowd Sourcing:
media of the masses
A number of last year’s
top news stories were
covered thanks to citizen
journalism
The US airliner which   Twitter was vital in the
landed in the hudson    coverage of the Iran
river was first         elections after the
announced on twitter    government media
                        crackdown
Crowd sourcing has turned
traditional journalism on its
head, but a crowd does not
just appear it must be
cultivated
as well as becoming engaged in existing
communities, News organizations have created
their own citizen journalism networks
CNN IREPORT

* public journalism initiative to enable people
from across the world to contribute stories
breaking within their own neighborhoods



* the immediate and intimate coverage has
inspired other networks to create their own
interactive intiatives
Content
  Formula:
 Rethinking
how people
digest news
Thanks to the social media revolution, news
readers now have very different
expectations of how they want to receive
their content
The new factors online media outlets must
now consider when publishing content are. . . .
* Real time updates
* Social Trends
* Share-ability
Real time updates
* Thanks to outlets like Twitter, web users are
getting information faster than ever


* The pressure is on news agencies to beat citizen
journalists to the punch by breaking news on the
“social wire”
To Tweet or not to Tweet
Bbc vs reuters

* The BBC’s Global News Director has mandated
social media usage for all BBC journalists



* Reuters maintains journalists must never
“scoop the wire” by breaking news on twitter
Social Trends
Now that news
agencies have
realized the value of
social networks, they
are exploring new
methods to present
and connect content
News Roulette

      both The Guardian and The
      New York Times have
      reinterpreted chatroulette
      as a news dissemination
      tool in an attempt to
      encourage the serendipitous
      discovery of news
Google Buzz

      ReadWriteWeb.com is
      trying something
      different by using their
      google Buzz account
      to enable readers to
      engage their news team
      through real-time
      conversations
Share-ability
* One of the biggest benefits of social media is
how quickly information can be shared


* News organizations have embraced social
publishing tools in order to pump their
content to Facebook, Twitter, Digg, Reddit etc
of internet users have contributed to the
37%   creation of news, commentary about it, or
      dissemination of news via social media


25%   have commented on a news story




17%   have posted a link on a social
      networking site


              pew research center - understanding the participatory news consumer 2010
In order to make this process easier, social
sharing buttons are now a standard feature
of any online news site
What’s Next:
Predictions for
     2010
A new set of
competitors
* more and more People are looking towards
sites like Facebook, twitter, and Digg as a source
to find their news


* cnn President John Klien stated,
“I’m more worried about the 500 million or so
people on Facebook versus the 2 million on Fox”
Game changing
 technology
The iPad will be a key player in reviving the
news industry by enabling a more interactive
format for news consumption in addition to
providing a new way to monetize content
Living Stories
* an experiment by google, provided each news
story with an evolving summary of current
developments as a well as an interactive timeline
of critical events


* allowed sites to provide complete on-going
coverage of a story in one easily trackable
space
Hyperlocalized News
* Going local is a hot trend for 2010, and it is no
different for news sites

* Many news outlets are recognizing the appeal
of highly targeted local news content,
focusing on stories that are relevant for
small yet participatory communities
Reading List. . .
http://pewinternet.org/Reports/2010/Online-News.aspx
http://mashable.com/2010/03/29/twitter-trends-follow/
http://kara.allthingsd.com/20090816/huffington-post-and-facebook-go-social-
with-connect-on-steroids/
http://gawker.com/5455882/what-the-vicecnn-partnership-means-for-media-
hipsters-and-news
http://mashable.com/2010/01/25/foursquare-metro-news/
http://googleblog.blogspot.com/2009/12/pbs-newshour-comes-to-youtube.html
http://www.guardian.co.uk/media/pda/2010/mar/30/digital-media-crowdsourcing-
crowd-sourced-journalism
http://mashable.com/2009/10/16/social-media-changing-lives/
http://www.psfk.com/2010/03/chatroulette-for-news-the-random-new-york-times-
app.html
http://techpresident.com/blog-entry/pew-internet-and-news-conversation-about-
content-king
http://www.crunchgear.com/2009/11/29/real-time-real-discussion-real-reporting-
choose-two/
http://www.niemanlab.org/2010/01/so-its-called-the-ipad-five-thoughts-on-how-
it-will-and-wont-change-the-game-for-news-organizations/
http://mashable.com/2009/12/24/news-media-content-trends/
http://livingstories.googlelabs.com/
http://techcrunch.com/2010/03/15/twitters-new-at-anywhere-platform-allowsfor-
deeper-integration-into-third-party-sites/
This random insight was brought to
              you by



              and




Beth Tucker             Jess Frank
@FBLTucker             @jlynnefrank
www.antleragency.com   @AntlerAgency

More Related Content

What's hot

40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.Ezra Eeman
 
Citizen journalism slides
Citizen journalism slidesCitizen journalism slides
Citizen journalism slideskerrielynn89
 
10 trends in journalism for 2017
10 trends in journalism for 201710 trends in journalism for 2017
10 trends in journalism for 2017Amy Weiss
 
Introduction to Social Media Concepts
Introduction to Social Media ConceptsIntroduction to Social Media Concepts
Introduction to Social Media ConceptsRyanKeyes1
 
Introduction to social media concepts
Introduction to social media conceptsIntroduction to social media concepts
Introduction to social media conceptsJake Teitelbaum
 
E Usoc Med Wp 05 Ww Lo Rez Rev
E Usoc Med Wp 05 Ww Lo Rez RevE Usoc Med Wp 05 Ww Lo Rez Rev
E Usoc Med Wp 05 Ww Lo Rez RevMarian Salzman
 
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsReinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
 
Impact of Social Media in China
Impact of Social Media in ChinaImpact of Social Media in China
Impact of Social Media in ChinaPwC's Strategy&
 
Newspapers are Old News
Newspapers are Old NewsNewspapers are Old News
Newspapers are Old NewsKristin Hudon
 
The Rise Of Social Media And Its Impact On Mainstream Journalism
The Rise Of Social Media And Its Impact On Mainstream JournalismThe Rise Of Social Media And Its Impact On Mainstream Journalism
The Rise Of Social Media And Its Impact On Mainstream Journalismtwofourseven
 
New Media 101: What is it, why use it?
New Media 101: What is it, why use it?New Media 101: What is it, why use it?
New Media 101: What is it, why use it?KPS3 Marketing
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and JournalismRobin Hamman
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalismCoombeMedia1
 
World Wide Web 2015 and Journalism
World Wide Web 2015 and JournalismWorld Wide Web 2015 and Journalism
World Wide Web 2015 and JournalismAkash Kumar Dey
 
Journalism Trends 2016 - Key findings for communicators
Journalism Trends 2016 - Key findings for communicatorsJournalism Trends 2016 - Key findings for communicators
Journalism Trends 2016 - Key findings for communicatorsMynewsdesk (Asia)
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalismDean1414
 
Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)Patricia Schlicht
 
Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...Avinash Singh Bagri
 

What's hot (20)

Trends in Online Journalism
Trends in Online JournalismTrends in Online Journalism
Trends in Online Journalism
 
40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.
 
Citizen journalism slides
Citizen journalism slidesCitizen journalism slides
Citizen journalism slides
 
10 trends in journalism for 2017
10 trends in journalism for 201710 trends in journalism for 2017
10 trends in journalism for 2017
 
New Media vs. Traditional Media
New Media vs. Traditional MediaNew Media vs. Traditional Media
New Media vs. Traditional Media
 
Introduction to Social Media Concepts
Introduction to Social Media ConceptsIntroduction to Social Media Concepts
Introduction to Social Media Concepts
 
Introduction to social media concepts
Introduction to social media conceptsIntroduction to social media concepts
Introduction to social media concepts
 
E Usoc Med Wp 05 Ww Lo Rez Rev
E Usoc Med Wp 05 Ww Lo Rez RevE Usoc Med Wp 05 Ww Lo Rez Rev
E Usoc Med Wp 05 Ww Lo Rez Rev
 
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsReinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered Questions
 
Impact of Social Media in China
Impact of Social Media in ChinaImpact of Social Media in China
Impact of Social Media in China
 
Newspapers are Old News
Newspapers are Old NewsNewspapers are Old News
Newspapers are Old News
 
The Rise Of Social Media And Its Impact On Mainstream Journalism
The Rise Of Social Media And Its Impact On Mainstream JournalismThe Rise Of Social Media And Its Impact On Mainstream Journalism
The Rise Of Social Media And Its Impact On Mainstream Journalism
 
New Media 101: What is it, why use it?
New Media 101: What is it, why use it?New Media 101: What is it, why use it?
New Media 101: What is it, why use it?
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 
World Wide Web 2015 and Journalism
World Wide Web 2015 and JournalismWorld Wide Web 2015 and Journalism
World Wide Web 2015 and Journalism
 
Journalism Trends 2016 - Key findings for communicators
Journalism Trends 2016 - Key findings for communicatorsJournalism Trends 2016 - Key findings for communicators
Journalism Trends 2016 - Key findings for communicators
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 
Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)
 
Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...
 

Similar to How News Organizations Are Using Social Media

Digital Journalism in Nigeria
Digital Journalism in NigeriaDigital Journalism in Nigeria
Digital Journalism in NigeriaCelestine Achi
 
Trends in Online Journalism
Trends in Online JournalismTrends in Online Journalism
Trends in Online JournalismJaneBSinger
 
Unit1- Online Journalism -CMS.pptx
Unit1- Online Journalism -CMS.pptxUnit1- Online Journalism -CMS.pptx
Unit1- Online Journalism -CMS.pptxMargaret Mary
 
Where Traditional Media is Headed
Where Traditional Media is HeadedWhere Traditional Media is Headed
Where Traditional Media is HeadedCharlie Ray
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalismJD Lasica
 
Whitepaper Socialmedia
Whitepaper SocialmediaWhitepaper Socialmedia
Whitepaper SocialmediaRalph Paglia
 
News and the internet
News and the internetNews and the internet
News and the internetHeworthMedia1
 
Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...aavi241
 
Online Journalism in Bangladesh
Online Journalism in BangladeshOnline Journalism in Bangladesh
Online Journalism in BangladeshSaiful Samin
 
The View Of Citizen Journalism
The View Of Citizen JournalismThe View Of Citizen Journalism
The View Of Citizen JournalismCarli Ferrante
 
The rise of social media and its impact on mainstream journalism
The rise of social media and its impact on mainstream journalism The rise of social media and its impact on mainstream journalism
The rise of social media and its impact on mainstream journalism Victor Mambor
 
Citizen journalism and the impact of the internet- Section B
Citizen journalism and the impact of the internet- Section BCitizen journalism and the impact of the internet- Section B
Citizen journalism and the impact of the internet- Section Bkanda11821
 
The Social Revolution: How Journalists Can Build Relationships in the Digital...
The Social Revolution: How Journalists Can Build Relationships in the Digital...The Social Revolution: How Journalists Can Build Relationships in the Digital...
The Social Revolution: How Journalists Can Build Relationships in the Digital...Ghidotti Communications
 

Similar to How News Organizations Are Using Social Media (20)

Digital Journalism in Nigeria
Digital Journalism in NigeriaDigital Journalism in Nigeria
Digital Journalism in Nigeria
 
Trends in Online Journalism
Trends in Online JournalismTrends in Online Journalism
Trends in Online Journalism
 
Unit1- Online Journalism -CMS.pptx
Unit1- Online Journalism -CMS.pptxUnit1- Online Journalism -CMS.pptx
Unit1- Online Journalism -CMS.pptx
 
Where Traditional Media is Headed
Where Traditional Media is HeadedWhere Traditional Media is Headed
Where Traditional Media is Headed
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalism
 
Cfjk
Cfjk Cfjk
Cfjk
 
Social media
Social mediaSocial media
Social media
 
Whitepaper socialmedia
Whitepaper socialmediaWhitepaper socialmedia
Whitepaper socialmedia
 
Whitepaper Socialmedia
Whitepaper SocialmediaWhitepaper Socialmedia
Whitepaper Socialmedia
 
News and the internet
News and the internetNews and the internet
News and the internet
 
Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...
 
Online Journalism in Bangladesh
Online Journalism in BangladeshOnline Journalism in Bangladesh
Online Journalism in Bangladesh
 
BeyondGeorge
BeyondGeorgeBeyondGeorge
BeyondGeorge
 
The View Of Citizen Journalism
The View Of Citizen JournalismThe View Of Citizen Journalism
The View Of Citizen Journalism
 
Multimedia journalism
Multimedia journalismMultimedia journalism
Multimedia journalism
 
Media 2.0
Media 2.0Media 2.0
Media 2.0
 
CYBER JOURNALISM
CYBER JOURNALISMCYBER JOURNALISM
CYBER JOURNALISM
 
The rise of social media and its impact on mainstream journalism
The rise of social media and its impact on mainstream journalism The rise of social media and its impact on mainstream journalism
The rise of social media and its impact on mainstream journalism
 
Citizen journalism and the impact of the internet- Section B
Citizen journalism and the impact of the internet- Section BCitizen journalism and the impact of the internet- Section B
Citizen journalism and the impact of the internet- Section B
 
The Social Revolution: How Journalists Can Build Relationships in the Digital...
The Social Revolution: How Journalists Can Build Relationships in the Digital...The Social Revolution: How Journalists Can Build Relationships in the Digital...
The Social Revolution: How Journalists Can Build Relationships in the Digital...
 

Recently uploaded

Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..mathiasanna557
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
EED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEl Estrecho Digital
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 

Recently uploaded (8)

Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
EED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surcharges
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 

How News Organizations Are Using Social Media

  • 1. How news organizations are reinventing themselves through social media
  • 2. NEWS : NO LONGER BLACK ‘N WHITE but still read all over
  • 3. of adults now get their news online 61 % making web the third most popular news platform pew research center - understanding the participatory news consumer 2010
  • 4. “While internet users who get news online tend to explore a wide variety of news topics, they are fairly modest in the number of internet sites they use to gather that information” pew research center - understanding the participatory news consumer 2010
  • 5. of adults do not have a favorite 65 % online news source pew research center - understanding the participatory news consumer 2010
  • 6. VS The internet has leveled the playing field
  • 7. News organizations no longer own the news
  • 8. Journalists have transformed from gatekeepers of information to curators of content within a public space
  • 10. Newspapers are using social media to reinvent themselves for the web 2.0 reader Here’s how. . . .
  • 11. * Creating community * Utilizing unique partnerships * Incorporating multiple media platforms * Rethinking how people digest news * Crowd-Sourcing content
  • 12. Community Creation: If You build it they will come
  • 13. News sites are embracing the importance of community by integrating social features on-site for a more engaging experience and to allow readers to share, discuss, and connect
  • 14. Huffington Post’s Facebook Connect Overhaul
  • 15. * Huffpost’s Social News serves as a ‘digital water cooler’ * it provides a place for real online identities to discuss news they care about with people they know online all within the boundaries of Huffington Post * Since its implementation, Facebook referrals have accounted for over 3.5 million visits
  • 16. The New York Times everywhere and @Anywhere
  • 17. * The New York Times is one of the few news sites currently onboard as a launch partner for Twitter’s new @anywhere platform * enabling deeper on-site twitter integration * Making it easier to follow site authors and contributors * incorporating a Better RT functionality
  • 18. Unique Partnerships: It’s all about the synergistic relationship
  • 19. Partnerships can expand reach, audience and web appeal adding some much needed je ne sais quoi
  • 20. Cnn’s Vice * Cnn has Partnered with Vice and Sub Pop records to create Two new exclusive video series * VBS.TV and Indie Asia: On Tour with Handsome Furs, both Bring a new shock value and edge to Cnn
  • 21. Metro News Pairs with Foursquare * the Metro has gone hyper local by providing content to Foursquare * This location based editorial partnership combines relevant site content with a targeted mobile social network
  • 22. Multiple Media Formats: News sites no longer make news, they create content
  • 23. News has extended beyond the typed word and now encompasses multiple media formats like video, podcasts, live streaming, and mobile
  • 24. PBS Social TV * After 35 years on air, PBS has reformatted its NewsHour TV broadcasts into video content to stream on its YouTube channel * exclusive web content is also created by an online correspondent
  • 25. Npr mobile app * Connects users to over 1,000 radio stations, live streams, and news programs * searches both new and archived content * Enables listeners to create story play lists
  • 27. A number of last year’s top news stories were covered thanks to citizen journalism
  • 28. The US airliner which Twitter was vital in the landed in the hudson coverage of the Iran river was first elections after the announced on twitter government media crackdown
  • 29. Crowd sourcing has turned traditional journalism on its head, but a crowd does not just appear it must be cultivated
  • 30. as well as becoming engaged in existing communities, News organizations have created their own citizen journalism networks
  • 31. CNN IREPORT * public journalism initiative to enable people from across the world to contribute stories breaking within their own neighborhoods * the immediate and intimate coverage has inspired other networks to create their own interactive intiatives
  • 32. Content Formula: Rethinking how people digest news
  • 33. Thanks to the social media revolution, news readers now have very different expectations of how they want to receive their content
  • 34. The new factors online media outlets must now consider when publishing content are. . . . * Real time updates * Social Trends * Share-ability
  • 36. * Thanks to outlets like Twitter, web users are getting information faster than ever * The pressure is on news agencies to beat citizen journalists to the punch by breaking news on the “social wire”
  • 37. To Tweet or not to Tweet
  • 38. Bbc vs reuters * The BBC’s Global News Director has mandated social media usage for all BBC journalists * Reuters maintains journalists must never “scoop the wire” by breaking news on twitter
  • 40. Now that news agencies have realized the value of social networks, they are exploring new methods to present and connect content
  • 41. News Roulette both The Guardian and The New York Times have reinterpreted chatroulette as a news dissemination tool in an attempt to encourage the serendipitous discovery of news
  • 42. Google Buzz ReadWriteWeb.com is trying something different by using their google Buzz account to enable readers to engage their news team through real-time conversations
  • 44. * One of the biggest benefits of social media is how quickly information can be shared * News organizations have embraced social publishing tools in order to pump their content to Facebook, Twitter, Digg, Reddit etc
  • 45. of internet users have contributed to the 37% creation of news, commentary about it, or dissemination of news via social media 25% have commented on a news story 17% have posted a link on a social networking site pew research center - understanding the participatory news consumer 2010
  • 46. In order to make this process easier, social sharing buttons are now a standard feature of any online news site
  • 48. A new set of competitors
  • 49. * more and more People are looking towards sites like Facebook, twitter, and Digg as a source to find their news * cnn President John Klien stated, “I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox”
  • 51. The iPad will be a key player in reviving the news industry by enabling a more interactive format for news consumption in addition to providing a new way to monetize content
  • 53. * an experiment by google, provided each news story with an evolving summary of current developments as a well as an interactive timeline of critical events * allowed sites to provide complete on-going coverage of a story in one easily trackable space
  • 55. * Going local is a hot trend for 2010, and it is no different for news sites * Many news outlets are recognizing the appeal of highly targeted local news content, focusing on stories that are relevant for small yet participatory communities
  • 56. Reading List. . . http://pewinternet.org/Reports/2010/Online-News.aspx http://mashable.com/2010/03/29/twitter-trends-follow/ http://kara.allthingsd.com/20090816/huffington-post-and-facebook-go-social- with-connect-on-steroids/ http://gawker.com/5455882/what-the-vicecnn-partnership-means-for-media- hipsters-and-news http://mashable.com/2010/01/25/foursquare-metro-news/ http://googleblog.blogspot.com/2009/12/pbs-newshour-comes-to-youtube.html http://www.guardian.co.uk/media/pda/2010/mar/30/digital-media-crowdsourcing- crowd-sourced-journalism http://mashable.com/2009/10/16/social-media-changing-lives/ http://www.psfk.com/2010/03/chatroulette-for-news-the-random-new-york-times- app.html http://techpresident.com/blog-entry/pew-internet-and-news-conversation-about- content-king http://www.crunchgear.com/2009/11/29/real-time-real-discussion-real-reporting- choose-two/ http://www.niemanlab.org/2010/01/so-its-called-the-ipad-five-thoughts-on-how- it-will-and-wont-change-the-game-for-news-organizations/ http://mashable.com/2009/12/24/news-media-content-trends/ http://livingstories.googlelabs.com/ http://techcrunch.com/2010/03/15/twitters-new-at-anywhere-platform-allowsfor- deeper-integration-into-third-party-sites/
  • 57. This random insight was brought to you by and Beth Tucker Jess Frank @FBLTucker @jlynnefrank
  • 58. www.antleragency.com @AntlerAgency