Despite the availability of many platforms for scientists to connect and share with their peers in the scientific community the majority do not make use of these tools, despite their promise and potential impact and influence on our careers. We are already being indexed and exposed on the internet via our publications, presentations and data and new “AltMetric scores” are being assigned to scientific publications as measures of popularity and, supposedly, of impact. We now have even more ways to contribute to science, to annotate and curate data, to “publish” in new ways, and many of these activities are as part of a growing crowdsourcing network. This presentation provides an overview of the various types of networking and collaborative sites available to scientists and ways to expose your scientific activities online. It will discuss the new world of AltMetrics that is in an explosive growth curve and will help you understand how to influence and leverage some of these new measures. Participating online, whether it be simply for career advancement or for wider exposure of your research, there are now a series of web applications that can provide a great opportunity to develop a scientific profile within the community.

1. Social Media Tools for Scientists
and Building an Online Profile
Antony Williams
National Center for Computational Toxicology
The views expressed in this presentation are those of the author
and do not necessarily reflect the views or policies of the U.S. EPA

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All Slides Are Here
www.slideshare.net/AntonyWilliams

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This is how I got here…

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My Hopes for Today
• Encourage you in the “era of participation”
• Provide an overview of tools available
• Share some stories, statistics and strategies
• Encourage you to “share for the sake of science
as well as for yourself”
• OUTCOMES
• You will claim an ORCiD
• You will invest ~2 hours per month on your profile
• You have a bigger “Impact” online….

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Scientists measured by Impact

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Scientists are Constantly
Evaluated Based on “Statistics”
•Publications – peer-reviewed and many others
•Posters and presentations at conferences
•Electronic theses and dissertations
•Performances in film and audio
•Research datasets
•Scientific software
•Other forms of research

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How to Measure Impact

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Self-marketing vs. Narcissism
You choose…
http://research-acumen.eu/wp-content/uploads/Users-
narcissism-and-control.pdf

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If not you, then who?
•“It's not the job of researchers to
become experts in public relations —
that's why universities have press offices,
says Matt Shipman, research
communications lead at North Carolina
State University in Raleigh. But he
recommends scientists toot their own
horns as well. ”
• http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-
audiences-1.20346

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Is self-marketing of value???
• How much work do you put into your own
scientific profile? (versus Facebook )
• How much “data” do you actively share?
• How much do you produce on your hard drive?
Reports? Lit reviews? Presentations?
• Post-publication, how much work is put into
sharing with the community?
• More visible does NOT mean better science

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Your Profile as a Scientist
• If you are an active scientist – i.e. already
published, active researcher, generator of data,
early, mid- or late career there is lots to do!
• If you are a junior scientist the benefits of
investing time now will provide a strong
foundation for your future!
• So what do I do??

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Everyone Should Be LinkedIn
• Your PRIMARY Online CV for headhunters
• Expose work history, skills, your professional
interests, your memberships – your profile WILL
be watched!
• Who you are linked to says a lot about who you
are. Get LinkedIn to people in your domain.
• Professional relationships rather than just
friendships.
• (Use FaceBook for friends and family)

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LinkedIn
http://www.linkedin.com/in/AntonyWilliams

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My Career Captured…

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And “Endorsements”

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Highlight “Projects”

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Manage Articles Here Too.

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…and presentations

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Sharing your works online

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Slideshare – Highly Accessed

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Slideshare – NOT Just Slides

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Classical Measures
• In our domain your publication record is key…
• Do you know your h-index? (Is it accurate?)
• Are you notified when people cite your work?
• How fast can you share your entire list of
publications?

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My Google Scholar Profile
http://scholar.google.com/citations?user=O2L8nh4AAAAJ

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Automated Notifications

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Search: Janelia

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Search: Janelia

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Search: Janelia

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Search: Janelia

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Check your profile data

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Name Disambiguation
•There are many “Anthony Williams”

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Name Disambiguation
•But my name is “Antony J. Williams”

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You MUST own your profile
•Name Disambiguation is important…

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Open Researcher &
Contributor ID

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ORCiD

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How many have ORCiDs?

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Josh’s ORCiD Online
http://orcid.org/0000-0002-4436-1057

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ORCiDs are proliferating
• Increasingly requested:
• Publications
• Grant Applications
• Data depositions

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Used for Data Aggregation
http://academickarma.org/0000-0002-2668-4821

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An OPEN Profile for Reuse

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QRCode Your Profile

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ResearchGate is Another Tool for
Networking and Citation Tracking

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ResearchGate

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What do numbers mean??

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Academia.edu
https://epa.academia.edu/AntonyWilliams

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Academia.edu
https://epa.academia.edu/AntonyWilliams

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Scientists are “Quantified”
• We ARE quantified, stats are gathered and analyzed
• Employers USE them, tenure will depend on them
and these already happen without your participation
• Scientists Impact Factors, H-index and many other
variants.

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Slideshare - Analytics

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Academia.edu

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Academia.edu

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Numbers and IMPACT….

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Alt-Metrics Manifesto
http://altmetrics.org/manifesto/

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National Information Standards
Organization and “Altmetrics”
• http://www.niso.org/apps/group_public/download.php/13809/Altmetrics_project_phase1_white_paper.pdf

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https://impactstory.org/u/0000-0002-2668-4821

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https://impactstory.org/u/0000-0002-2668-4821

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https://impactstory.org/u/0000-0002-2668-4821

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Plum Analytics
https://plu.mx/u/awilliams/

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Plum Analytics
https://plu.mx/u/awilliams/

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AltMetric “Donuts”

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AltMetric “Donuts”

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AltMetric Stats for Your
Publications???

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AltMetric Stats for Your
Publications???

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Do you MARKET your
Publications?
• Try blogging…to explain, enhance and share your
articles

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My Blog
…also my Primary CV

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My primary CV is on my blog
http://www.chemconnector.com/antonywilliams_cv/

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Try Twitter
• 140 characters to connect and communicate
• Use a “brand name” on Twitter
• Greatest value for me – leading people into information I
wish to share including my presentations and publications
• Think amplification of your work….

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Research Paper Amplification
• Kudos connects papers to social media platforms such as
Twitter for amplification

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Explain

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Measured 15 hours later

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AltMetrics within 48 Hours

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Within Two Weeks
http://www.chemconnector.com/2014/06/20/give-me-kudos-for-my-articles/
12 shares
45 share
referrals
1240 Kudos views 431 downloads

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A publication as a point-in-time
• From a publication how do you cite forward?
• to errata?
• to your later publications?
• to electronic notebook pages?
• to blog posts about your work?
• to other peoples related publications?
• to reinterpreted data you don’t publish?

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Social Media for Amplification

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Social Media for Amplification

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The Power of Blogs
(from Sean Ekins, @collabchem)

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Enrich

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AltMetric: Article Level Metrics
https://www.altmetric.com/details/1425979?src=bookmarklet
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Is exposure important???
• Does a highly viewed paper mean better
science? CLEARLY NO!
• If AltMetrics is one of the new measures clearly
visibility and discoverability is important
• If there is a downside to investing in exposing
your publications, what is it?
• YES…it can be called “gaming” or “savvy”

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Credit for Reviewing Papers?

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Measuring Institutional Impact?

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What we are building…
MOCKUP: Landing Page

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What we would like…
MOCKUP: Scientists
Scientific Papers: By Author

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Data & Tools:
0
50
100
150
200
1-Sep-2015 1-Oct-2015 1-Nov-2015 1-Dec-2015 1-Jan-2016 1-Feb-2016
ToxCast Data Download Webpage Traffic (Daily)
Pageviews Unique Pageviews
0
500
1,000
1,500
2,000
2,500
September '15 October '15 November '15 December '15 January '16 February '16
ToxCast Data Download Webpage Traffic (Monthly)
Pageviews Unique Pageviews
What we would like…
MOCKUP: Data Usage

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Publications: Using Widgets
• We are investigating AltMetric, PlumX and Kudos Widgets
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What Next?
My Recommendations
• Register for an ORCID ID
• Enhance your LinkedIn profile
• Use Google Scholar Citations and curate
• Choose: ResearchGate or Academia.edu
• Use: Kudos and Publons
• Participate building your profile – share data,
papers, presentations, etc..

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What I said…
http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
…choose two or three social-media platforms, invest the
time to get them set up, and then spend perhaps two hours a
month keeping them current. If nothing else, he says, build a
LinkedIn profile as an online CV, claim and update an ORCID
ID, and log peer-review activities on Publons.com.
…a research paper is itself the end product of an
extraordinary investment of time and energy. It takes
thousands of hours of research, data analysis, writing and
peer review, he says. “Shouldn't you put at least 10 to 20
hours of work into making sure that you can get the message
out to relevant people?”

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How fast can you build profile?

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Side Benefits – Updated CV

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Thank you
Email: tony27587@gmail.com
ORCID: 0000-0002-2668-4821
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams