Growth Hacking = từ 1 khách hàng sinh ra nhiều khách hàng khác! Đó là câu trả lời của anh Quân Trương: Founder & CEO Beeketing trụ sở tại Mỹ, Startup thứ 3 tại Việt Nam được 500Startups (Mỹ) đầu tư; Founder &CEO BizDev cho chủ đề của Event Google Business Group tổ chức lần này: Growth Hacking. Anh Quân Trương chia sẻ với khán giả kiến thức và kinh nghiệm của mình về phần Growth Hacking Early Stage - 1 trong 3 câu hỏi quan trọng nhất mà hầu hết ai làm Start – up cũng đều tự hỏi: • When to grow? (Early-stage Growth Hacking) • How to grow? (Middle-stage Growth Hacking) • How to track data for growth? (Data-driven Growth Hacking)

1. Before Hacking your Growth
Quan MT
quan@beeketing.com

2. About Me
Quan MT
Founder & CEO Beeketing

3. Growth Hacking
=
You will get X [1] extra user for each [1] user you acquire

4. 1 Million Users
1,000 users 1,000,000 users100 users

5. Growth Hacking =
Each (1) user you acquire you will get (1) more from that user
Free ride / GB when introducing to a new friend

6. Zopim

7. Zopim growth circle
More link show up
on user’s sites
More Users
More Leads

8. Zopim growth talks

9. Beeketing

10. Beeketing growth flow
Free
AppStore
Cross-sell
Free apps
to generate
users
Eventually convert
users to paying customers
and grow customers’ LTV
Collect data then cross-sell apps
that business really need
Free

11. Agile & Lean Circle
Have an idea (or copy one) about growth
Build quicklyMeasure and summarize

12. Companies & time to build first version
• Start coding 04/2012
• First launch 03/2013
• Next big update 06/2013
• Acquired 01/2015
• Start 01/2014
• Launch 03/2014
• 06/2014 - 20 users
• Closed 07/2014
• Start 08/2014
• Launch 08/2014
• 33,000 business users
• 50% month over month
growth for 9 months
• Raised $225,000 money
from 500 Startups &
angels
3 months 1 week1 years

13. “Almost all startups that died
has a product”

14. What make startup companies slow?
• Question: What technologyto use?
• Should we use the trendyAngularJS or the plain old PHP?
Aged Mysql or Highly Scaleable MongoDB?
• Answer: What you already know best… you can always change
later, and you gonna change it anyway.
• Question: User need these features,we have to build them
before launching.
Answer: Keep only featuresthat can be built within a week.•

15. Bistro - Beeketing growth & distribution
1.Review metrics
2.Identify right problem
3.Proposal solution (Build P/S canvas)
4.Mock up, flow (Review
5.Schedule
6.Code /Design
7.QA
8.Deploy
9.Measure
all tasks, build wireframe for them)

16. Lean Canvas?

17. 1. List all problems, then shortlist

18. 2. Problems Solutions Canvas

19. Building time
Mock up, flow, Schedule, Code / Design, QA, Deploy

20. What’s next after deployed?
1.Get users to your product daily
1.Google, Facebook Ads
2.Forum seeding
3.Facebook group
/weekly to measure
4.Many more if you read “traction” book
2.Integrate with more focus analytics system (not Google
Analytics)
1.e.g.: Mixpanel

21. 7. Measure conversion funnel

22. 7. Measure conversion funnel

23. Measure churn /retention

24. Measure churn / retention
http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/

25. Must read books
The Definitive Guide
to Growth Hacking
- Neil Patel
http://www.quicksprout.com/the-
definitive-guide-to-growth-hacking/

26. Useful quotes
1. Không sợ dẫm shit
2. Build half a product, not a half-assed product
3. Smart people know when to stop and when to stick

27. Thank you
Quan MT
quan@beeketing.com