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Designing UX of a ! 
Job Search App! 
(@ a Technology Startup) 
Company Confidential
Re-design
Company Confidential 
Timeline 
1.5 months 
My Role 
UX Designer & 
Brand Planner 
User Centered Design Methods Applied: 
Team 
2 UX Designers, 
1 Digital Manager 
Client 
Startup 
Understanding 
Startup’s ! 
User Experience 
& Business Goals 
User Research! 
Persona 
Market 
Research 
Feature Ideation 
Brainstorming 
Sketching & Internal & ! 
Prototyping 
Wireframing 
Client Reviews
Client’s Ask- User Experience & Business Goals 
Mission Statement- “Make Job Search Easy and Stress-free” 
Company Confidential 
Give users a sense of control and empowerment, don’t 
force them into a pre-defined workflow but rather offer 
flexibility to work on different job search aspects 
Have the users use the app across 2 devices at the minimum 
and make complex resume making & editing functions 
available across different devices and channels 
Have users engaged through possible gamification, and 
reinforce a positive behaviour 
1 Provide Empathy to Job Seekers and a 
design an app which feels like a 
personal job concierge service 
2 Make the Use of App Seamless Across 
all the Devices 
3 Engage Users on a Continuous Basis
Design Process 
Company Confidential
Data Driven Approach 
Company Confidential
User Research 
Company Confidential
Key User Research & Persona 
-She often feels down, confused, lonely or 
overwhelmed by job search. 
-Needs an overall game plan for job search. 
-Needs expert advice on how to make effective 
resumes, Linkedin profiles, & cover letters. 
Company Confidential 
Alisa Jason 
Digital Marketing Strategist, 
32yrs, Returning Parent 
IT Operations Leader, 
40yrs, Ex-Veteran 
-He is not markedly down, lonely or overwhelmed. 
His challenge is that it’s been a long time since 
he’s looked for a job (and really, never has looked 
for one as he was actively recruited by his current 
company) 
-Jason needs an overall guidance on where to 
even begin. 
! 
Bill 
Strategy and Operations, 
28yrs, Recent Graduate 
-Bill needs to build a plan that can help him take 
an aggressive run at marketing agency-based 
jobs that have broad strategy and operations 
positions 
- Since he is just out of school, he is not very 
proficient with social media and needs a plan that 
can harness the power of social media and help 
him uncover newer opportunities, find people to 
approach, and market himself as a high performer 
and thought leader in the strategy and operations 
field. 
-He also needs to shift his resume / LinkedIn 
profile and cover letter to better showcase his 
broad strategy and operations background.
Requirements 
Gathering Workshop 
Company Confidential
Collaborative Design Workshop 
Company Confidential 
Collaborative Design Workshop helped 
the clients to put down their UX thoughts 
into actionable UX themes & items.
Brainstorming What The User Experience of the App 
e.g. The app has to feel as if 
its a conversation between 
the user and the system. 
Company Confidential 
I arranged brainstorming sessions with 
the client to understand the sense of 
purpose that they wanted the app to 
convey. Everyone participated eagerly 
and I grasped some concepts through 
rough sketches.
Brand Positioning - What We Heard 
For positioning themselves as a brand, these are few adjectives we started working off of to create a 
compelling user experience. 
RELEVANT 
GIVES MOMENTUM 
Company Confidential 
TIMELY 
ACTIONABLE 
UNDERSTANDING
Key Market Research 
Company Confidential
Moves 
“Seeing your everyday life in a 
new way can motivate you to 
move more.” 
Timeline tracking by location 
and activity.
Melon 
“Understood Self. Melon 
Provides Personalized Insights.” 
Bite sized tips to help 
improve mood. 
Insights compile into mood 
lifting leaderboard.
Stop, Breathe & Think 
Encourages daily mood check-ins by tracking progress and visualizing improvement.
Keynote for iOS 
Complex mobile editing made 
simpler through templates.
Earnest 
1 
2 
3 
Onboarding starts simple. Very different 
experience from typical loan application. 
! 
Once the user has specified intent, they 
connect with LinkedIn for easier approval. 
https://www.meetearnest.com/
Argus 
At a glance, honeycomb 
dashboard allows for quick 
snapshot as well as history view. 
App icon displays 
number of steps 
taken that day. 
Social feed shows friends activity. 
Find friends through iOS contacts, 
Facebook & Twitter.
Happier 
Focus on sharing & feed. New challenges everyday. 
Displays the number of users that 
have already “enjoyed” a course
FitBit 
“Small steps. Big impact. The 
Path to a healthier lifestyle 
starts with one step.” 
Find groups that 
match your goals. 
Find Friends feature pulls 
contacts from your phone that are 
already connected with Fitbit.
Lose It! 
At a glance dashboard Create/join support groups Group challenges
Betterment 
Immediately engages 
user with a simple 
question. 
Displays preview of 
account management 
behind initial 
questionnaire
Agile Scrum Sprints 
Company Confidential
Freezing Functional Requirements List of System Modules 
Company Confidential 
Prioritizing the functional 
requirements under bucketed 
modules
Designing the Minimum Viable Product 
Company Confidential 
Following agile scrum to build 
the product. 
Prioritizing the MVP 
(minimum viable product) 
feature list
Sketching and Brainstorming the UX & UI Elements for a Module 
‘Must haves’, ‘nice to haves’, 
& ‘could to haves’ feature list 
ideations 
Company Confidential 
Laying out the UI elements 
Prioritizing the feature list
Tracking the Team’s Sentiments Across the Project Lifecycle 
Company Confidential
Mapping & Designing the User Journey/User Flow 
Company Confidential 
User journey across the 
different screens and 
experiences of using the app.
Wireframes 
(Tablet & Mobile) 
Onboarding 
Getting Job Matches 
Job Application Game Plan 
Company Confidential
Onboarding 
Company Confidential
FaceForward Login 
Sign-Up 
Step 2: 
Register: Signup using 
in Linkedin 
Or enter 
Email Address 
Enter password 
Signup 
Step 1: 
Upload your resume:
Hi Alissa! Ready to put your best face forward? 
Gut Check Get Job Matches 
You > Motivation > Personal Preferences 
looking for employment 
I am currently 
as a Digital Marketing Strategist 
role and 
I 
have been looking for a while 
which is making me 
feel nervous| 
Nervous Confused Overwhelmed 
Excited Looking forward to Confident 
Other _______________________ 
Why? With us, its personal. We don’t share your data with anyone. This just helps us 
to customize your experience at Face Forward and let you be at peace. 
Next is Work 
Next
Hi Alissa! Ready to put your best face forward? 
Gut Check Get Job Matches 
You > Motivation > Personal Preferences 
looking for employment 
I am currently 
as a Digital Marketing Strategist 
role and 
I 
have been looking for a | 
and I am 
have been looking for a while 
just looking 
was laid off 
want to explore more options 
Why? With us, its personal. We don’t share your data with anyone. This just helps us 
to customize your experience at Face Forward and let you be at peace. 
Next
Explore Career Paths 
Matches See All 
Startup 
Culture 
Human 
Factors 
Engineer 
Art 
Director 
Relevant to your current 
role 
Requires PhD 
Limited 
opportunities 
Predicted 20% 
growth by 
2022 
4 Common 
Connections 
Business 
Intelligence 
Analyst 
$ compensation 
growth 
Bioinformatics 
Scientists 
! 
Software 
Developer 
opportunities near me 
GUT CHECK
O*NET Database 
Company Confidential
Using O*NET (Occupational Information Network) Database 
Company Confidential
* Design or create graphics to meet specific commercial or promotional needs, such as 
packaging, displays, or logos. May use a variety of mediums to achieve artistic or 
decorative effects. 
* Create designs, concepts, and sample layouts based on knowledge of layout principles 
and esthetic design concepts. 
* Determine size and arrangement of illustrative material and copy, and select style and size 
of type. 
* Develop graphics and layouts for product illustrations, company logos, and Internet 
websites. Prepare illustrations or rough sketches of material, discussing them with clients 
or supervisors and making necessary changes. 
Knowledge Breakdown 
Art Directors 
Summary 
Yearly Wage Hourly Wage 
90% of workers earn less &10% earn more 
50% of workers earn less and 50% earn more 
10% of workers earn less and 90% earn more 
Social connections: 
John Smith 
Creative Director 
at Arnold Worldwide 
Jane Doe 
Creative Manager 
at Etsy 
Similar Titles in this Field: 
Design Director Senior Art Director Production Manager 
Tools and Technologies 
You have 3 Skills You are missing 5 Skills 
- Adobe Systems Adobe InDesign - MAXON CINEMA 4D 
- Adobe Systems Adobe Illustrator 
- Adobe Photoshop 
- Adobe ImageReady 
+ Drupal 
+ HTML 
+ Quark software 
Soft Skills 
Sales and Marketing Complex Problem Solving Fluency of Ideas 
Knowledge of principles and methods for showing, promoting, and selling products or services. This 
includes marketing strategy and tactics, product demonstration, sales techniques, and sales control 
Employment Trends 
Year: 2022 
Growth: 20% 
Estimated Job Openings: 487,800 
Projected Annual Openings: 13, 470 
Green Occupation 
Salary Trends 
Education Requirement 
77% Bachelor’s Degree 17% Masters Degree 4% Associate 
150,800$ 
100,800$ 
58,600$ 
Are you interested in this role? No Yes! 
GUT CHECK
Hi Alissa! Ready to put your best face forward? 
Next 
Gut Check Get Job Matches 
You > Motivation > Personal Preferences 
I am currently 
looking for employment 
as a Digital Marketing Strategist 
role and 
I 
which is making me 
about my job search. 
nervous, and overwhelmed 
Allright, lets get going then. 
have been looking for a while
Hi Alissa! Ready to put your best face forward? 
Gut Check Get Job Matches 
You > Motivation > Personal Preferences 
My motivation behind looking for a new job is 
I want a salary raise and promotion 
Some things & companies I feel passionate for are 
Google, Uber, non-profit organizations, fitness 
Some things I would not want in my new job are 
travel, relocation, non-flexible work hours 
Skip Next
Hi Alissa! Ready to put your best face forward? 
Gut Check Get Job Matches 
You > Motivation > Personal Preferences 
Role 
Location 
Selfie 
Salary 
Your goal: 
Digital Marketing Strategist 
Junior 
Marketing 
Producer 
Senior 
Digital 
Strategist 
Enter Zip Codes, Cities or States to search 
Ready to re-locate 
60k Current: 70, 000$ 80k
iPad 8:08 AM 75% 
GUT CHECK Selfie- See Yourself Over Time 
Selfie Tell Us About Yourself 
Skills Education Work Experience Publications Certifictions Goals Interests What they say What you say Preferences 
Show Job Matches 
PHP 
Ruby on Rails 
jQuery 
SQL 
Summary Lorem ipsum dolor sit 
amet, usu fastidii posidonium re-formidans 
in, ne vix impedit inve-nire 
gloriatur. Cu his sumo par-tiendo.
iPad 8:08 AM 75% 
SELFIE 
Selfie- Skills 
Enjoyment Dislike Favorite 
Skill 1 
Skill 2 
Skill 3 
Skill 4 
Skills 
Level of Expertise Novice Expert
iPad 8:08 AM 75% 
“Alisa has exceptional communication 
skills. Lorem ipsum dolor sit amet, usu 
fastidii posidonium reformidans in, ne vix 
impedit invenire gloriatur. Cu his sumo 
partiendo.” - John Doe, Company 2 
Communication Skills: 
You Say: They Say: 
What they say 
“Lorem ipsum dolor sit amet, usu fastidii posidonium 
reformidans in, ne vix impedit invenire gloriatur. Cu his 
sumo partiendo.” - Jane Doe, Company 1 
Add? 
“Lorem ipsum dolor sit amet, usu fastidii posidonium 
reformidans in, ne vix impedit invenire gloriatur. Cu his 
sumo partiendo.” - Jane Doe, Company 3 
SELFIE 
Selfie- What They Say
iPad 8:08 AM 75% 
Tell Us About Yourself 
Q: Where do you want to be 3 years from now? 
Skills I Want to Learn in Future Causes I Care About 
+ 
Amyotrophic lateral sclerosis (ALS) Breast Cancer 
Autism Clean Water WWF 
+ 
Startup Culture People Management 
Six Sigma Photoshop Coding 
Companies You Would Love to Work at Careers I Would Love to Explore 
Professional Photography Botany 
+ + 
User Experience Design 
work motivation preference 
Work Motivation Preferences 
BACK 
Selfie Tell Us About Yourself
iPad 8:08 AM 75% 
Tell Us About Yourself 
Q: Were you still working during Sept 2014 - Jan 2015? 
Roles You Are Interested In Must Haves in Next Job 
Skills Nice to Haves in Next Job 
+ 
work motivation preference 
Work Motivation Preferences 
+ 
Promotion Salary Raise 90K+ 
Role- Senior Marketing Producer 
Digital Media Strategist Social Media Strategist 
AJAX Quark 
HTML 
Drupal 
Add to skills? 
Yes Remind Later 
Sigma Analysis 
Medical Insurance + 
Work From Home Unlimited Vacation Time 
Bring Your Pet International Travel 
Art Director Add this role to your job search? 
Yes Not now 
+ 
BACK 
Selfie Tell Us About Yourself
Getting Job Matches 
Company Confidential
Havas 
Media 
Digital Media 
Account Director 
New York, NY, US 
LevelUp 
Social Media 
Manager 
Cambridge, MA, 
US 
Arnold 
Digital Media 
Strategist 
Boston, MA, US 
Fitbit 
Email Marketing 
Manager 
Cambridge, MA, 
US 
Hubspot 
Emerging Verticals 
Marketing 
Manager 
Cambridge, MA, US 
Digitas 
Manager, Social 
Content 
Boston, MA, US 
great match 
excellent match 
very good match 
good match 
showing results 30 miles outside of New York 
Exceeds your 
salary requirements 
fitness 
oriented 
Alisa 
high level position 
compared to your 
experience 
Filters 
Beyond 
Lead Digital 
Strategist 
New York, NY, US 
Etsy 
Product Manager: 
Community 
Brooklyn, NY, US 
DASHBOARD 
Matches See All 
2 + 
Job Match Map
Havas 
Media 
Digital Media 
Account Director 
New York, NY, US 
Filter By 
Digital Marketing Strategist 
Social Media Strategist 
Product Management 
Project Manager 
+ Add role 
at least $40,000 No Limit 
LevelUp 
Social Media 
Manager 
Cambridge, MA, 
US 
Arnold 
Digital Media 
Strategist 
Boston, MA, US 
Fitbit 
Email Marketing 
Manager 
Cambridge, MA, 
US 
Hubspot 
Emerging Verticals 
Marketing 
Manager 
Cambridge, MA, US 
Digitas 
Manager, Social 
Content 
Boston, MA, US 
great match 
excellent match 
very good match 
good match Exceeds your 
salary requirements 
fitness 
oriented 
Alisa 
high level position 
compared to your 
experience 
Beyond 
Lead Digital 
Strategist 
New York, NY, US 
Etsy 
Product Manager: 
Community 
Brooklyn, NY, US 
Matches See All 
Roles I’m Following 
Salary Range 
Location 
More 
12 matches under 
$40,000 
Boston New York San 
Francisco + 
34 matches located 
in San Francisco 
2 + 
Job Match Map
Search 
Company Position Posted Date Social Connections Match 
Company 
Role 
Location 
Logo 
Logo 
Logo 
Logo 
Logo 
Logo 
Excellent 
Great 
Very 
Good 
Good 
Fair 
Poor 
Jane Doe 
currently works in marketing 
Jane Doe 
currently works in marketing 
Jane Doe 
currently works in marketing 
Jane Doe 
currently works in marketing 
Company 
Role 
Location 
Company 
Role 
Location 
Company 
Role 
Location 
Company 
Role 
Location 
Company 
Role 
Location 
July 14, 2014 
June 21, 2014 
June 21, 2014 
June 19, 2014 
June 4, 2014 
July 15, 2014 
showing results 30 miles outside of New York 
Filters 
Matches See All 
2 + 
Job Match Map- List View
lots of people work from home 
free beer good leadership 
Match Breakdown 
motivation 
work 
preference 
Position Details 
Logo 
Company 
Role 
Location 
Posted Date 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget 
dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, na-scetur 
ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. 
Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate 
eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis 
eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. 
Aenean vulputate eleifend tellus. 
Social connections: 
John Smith 
worked here 2008-2012 
in accounting 
GET STARTED WITH THESE STEPS NOW: 
What people say about this company: 
+ opportunities for travel 
+ startup culture 
hard to move up 
limited vacation time 
+ requires background in marketing 
- job requires 5-8 years of work experience, 
you have 4 
- requires knowledge of HTML 
+ located in Boston 
+ in the advertising industry 
+ within your salary range of $60k+ 
- non-profit 
WHAT DO YOU THINK OF THIS MATCH? 
Add to Job Queue 
Jane Doe 
currently works in marketing 
Interested in pursuing this job? 
Company in the news: 
Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. 
Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis fau-cibus. 
Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. 
No Fine Enough Love It! 
Resume 
& Cover Letter 
Networking Interviewing Considering 
Offer 
Applying 
OR 
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2 + 
Job Match Detail
Job Application 
Game Plan 
Company Confidential
Opportunities to tap into 
15 July 
Thursday 
4 days 
from now 
Digital Marketing for Startups: 
Networking Event 
13 Galleria Street, 
Cambridge, MA. 
Add to Calendar This event will you grow your marketing network 
community and increase chances of getting a job. 
See where you are at: 
To Do 
Start EY 
Application 
Did you follow up with JCrew’s recruiter? 
Yes I will do 
it now 
Remind me 
Need Help? How to follow up post interview 
Set Reminder 
To Match Map 
1 + 
later 
SEE ALL 
Etsy, Product Manager, Boston, MA 
Logo 
Google, Manager of Digital Operations 
Logo 
Hubspot, Emerging Verticals Marketing Manager 
Logo 
2 + 
Dashboard
In progress 
Submitted 
DASHBOARD 
Google, Manager of Digital Operations 
Logo 
Hubspot, Emerging Verticals Marketing Manager 
Logo 
Google, Manager of Digital Operations 
Logo 
Google, Manager of Digital Operations 
Logo 
Google, Manager of Digital Operations 
Logo 
Re-opened 
Expired 
2 + 
Job Queue
iPad 8:08 AM 75% 
Q: Have you heard back from Etsy? 
Job 
Details 
Position 
Match 
Breakdown 
Favorite 
Job Status: Active 
Activity 
+ Log Activity 
Met with hiring manager, Sarah Doe 
7/24/14 
Submitted Application 
7/21/14 
Application Start Date 
7/14/14 
OVERVIEW 
Etsy Product Manager: Community 
JOB QUEUE 
To-Do 
Resume & Cover Letter Connecting Submitting Interviewing Considering Offer
OVERVIEW Etsy Product Manager: Community 
Connections Networking Advice 
+ Add Contact 
Events 
John Smith 
worked at Etsy 
2008-2012 
Jane Doe 
Senior Software 
Engineer at Etsy 
+ Add Event 
Attend INBOUND in Boston, MA 
9/15/14 
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To-Do 
Resume & Cover Letter Connecting Applying Interviewing Considering Offer
OVERVIEW Etsy Product Manager: Community 
Q: Have you heard back from Etsy? 
Materials 
Application Status: Submitted 
Resume Cover Letter 
Application Advice 
+ 
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Etiam ultricies nisi vel augue. 
Aenean imperdiet. 
Etiam ultricies nisi vel augue. 
To-Do 
Resume & Cover Letter Connecting Applying Interviewing Considering Offer
OVERVIEW Etsy Product Manager: Community 
Interview Steps Peer Interview Experiences 
Product Manager, Mountain View 
Interview Details: 
Interview Details – First step is a phone interview 
with a random person (who in this case was using 
some type of video conferencing system with a lot 
of echo that disconnected a couple of times.) 
Questions: 0) Tell us about yourself; 1 
) What is the total bandwidth used by a gmail server?; 
2) Discuss a non-technical product you've used. 
What did you like about it? What would you improve? 
3) The bounce rate on youtube videos is too high. 
how would you improve it? 
Interview Status: To be logged 
Exceptional 
Communication 
Skills 
Hands On 
Software 
Go-live 
Experience 
Case Study 
Prep. 
Exceptional Interview Skills 
This job position requires that the candidate 
get exceptional interview skills........ 
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Interview Tips 
Rehearse and Record Jenny Tips: Lorem Ipsum 
To-Do 
Resume & Cover Letter Connecting Applying Interviewing Considering Offer
OVERVIEW Etsy Product Manager: Community 
Average 
Salary for 
this job 
100K 
Key Takeaways Negotiation Tips 
Salary Negotiation Tips for Google 
Postpone salary negotiations until you're offered 
the job. Let your potential employer decide 
whether you're the right candidate, and then 
talk about money. The same is true of raises. 
Discuss a salary increase after you have your 
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Employee Experiences 
Former Software Engineer in Mountain View, 
California 
Very comprehensive package, but if you have a 
family there are better competition out there. 
Also, my former country had way more benefits 
at the same company and job than in the US. 
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Expect minimum 90k with your current experience. 
Cost of 
Living: 
High 
Offers 
Relocation 
or Joining 
Bonus 
Cost of Living 
Because this job is in the california area, 
average cost of living is...... 
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To-Do 
Resume & Cover Letter Connecting Applying Interviewing Considering Offer
iPad 8:08 AM 75% 
OVERVIEW 
Resume Tune-Up 
Here’s a little something we thought could help you 
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nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
Education 
New York University, B.S. in Marketing 
2005-2008 
Experience 
X 
Company, Role 
Dec 2011 - Current 
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commodo ligula eget dolor. Aenean massa. Cum sociis natoque 
X 
penatibus et magnis dis parturient montes, nascetur ridiculus mus. 
Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla 
consequat massa quis enim. 
Company, Role 
June 2008 - Dec 2011 
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commodo ligula eget dolor. Aenean massa. Cum sociis natoque 
penatibus et magnis dis parturient montes, nascetur ridiculus mus. 
Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla 
consequat massa quis enim. 
Skills 
Digital Marketing 
X 
Don’t use abbrevations. 
e.g. Mgr. of manager instead 
Don’t use logos or fancy formatting 
Don’t use headers and footers 
Use an executive summary and 
create a bulleted list of qualifications 
Use keywords from the job desciption 
Use an executive summary and create a ... 
Start Resume Tune Up Start Cover Letter Tune Up 
Resume & Cover Letter Connecting Applying Interviewing Considering Offer
iPad 8:08 AM 75% 
OVERVIEW 
Contact Information 
This looks perfect! 
Education 
1 item needs your attention. 
Professional Experience 
6 items needs your attention. 
Skills 
3 skills may need updating to better match the job posting. 
Publications 
This section is missing. 
1 
6 
3 
Executive Summary 
This is the right tone for the listing. 
Resume Tune-Up
iPad 8:08 AM 75% 
Contact Information 
Education 
Professional Experience 
Skills 
Digital Marketing 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Publications 
Resume Tune-Up 
1 
6 
Executive Summary 
Observation: 
Etsy is requiring extensive 
experience in social media 
marketing. 
Q: Would you like to change digital 
marketing to social media 
marketing? 
Yes No 
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Next
iPad 8:08 AM 75% 
Contact Information 
Education 
Professional Experience 
Skills 
Social Media Marketing 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Publications 
Resume Tune-Up 
1 
6 
Executive Summary 
Observation: 
Etsy requires a working 
knowledge of front-end 
development for this postion. You 
have previously indicated that 
you have moderate experience 
working with HTML5. 
Q: Would you like to add this skill to 
your resume? 
HTML5 
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Next 
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iPad 8:08 AM 75% 
Contact Information 
Education 
Professional Experience 
Resume Tune-Up 
1 
6 
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nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, 
nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
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Q W E R T Y U I O P 
A S D F G H J K L Go 
M B N V C Z X ?. 
!, 
.?123 .?123
iPad 8:08 AM 75% 
OVERVIEW 
Contact Information 
This looks perfect! 
Education 
Professional Experience 
Skills 
Publications 
This section is missing. 
Executive Summary 
This is the right tone for the listing. 
Resume Tune-Up 
Edited 2 secs ago 
Edited 10 secs ago 
Edited 30 secs ago 
Proof Read 
Re-score my 
Resume 
Export 
Resume 
Share 
Finish
iPad 8:08 AM 75% 
OVERVIEW 
Resume Tune-Up 
Edited 2 secs ago 
Edited 10 secs ago 
Edited 30 secs ago 
Education 
New York University, B.S. in Marketing 
2005-2008 
Experience 
Company, Role 
Dec 2011 - Current 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean 
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec 
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
Company, Role 
June 2008 - Dec 2011 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean 
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec 
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
Company, Role 
June 2008 - Dec 2011 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean 
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec 
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
Skills 
Digital Marketing 
Strategic Thinking 
Social Media Marketing 
Loem ipsum 
Proof Read 
Re-score my 
Resume 
Export 
Resume 
Share 
Finish
iPad 8:08 AM 75% 
Etsy Product Manager: Community 
OVERVIEW 
Resume Cover Letter 
Education 
New York University, B.S. in Marketing 
2005-2008 
Experience 
Company, Role 
Dec 2011 - Current 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean 
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec 
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
Completed Resume Tune-up 
7/15/14 
Company, Role 
June 2008 - Dec 2011 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean 
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec 
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. 
Skills 
Digital Marketing 
Edit 
Copy Resume Link 
Export 
To-Do 
Resume & Cover Letter Connecting Applying Interviewing Considering Offer
Added HTML5 to your skills 
July 9, 2014 
Met with John S. at Etsy 
July 10, 2014 
Received feedback on your interview 
at Spotify 
July 12, 2014 
Reviewed your portfolio with 
Amy G. 
July 19, 2014 
Attend INBOUND in Boston, MA 
September 15, 2014 
Sent application to Facebook 
9:43 am, Today 
Trajectory Summary 
Add to Calendar 
Search 
DASHBOARD 
You’ve expanded your reach Improved your match Mastered strategy
Search 
DASHBOARD 
# of jobs applied to: 
12 
Trajectory Summary 
Improved your resume Interview Skills 
Logging your job search Cover Letter 
B+ 
Follow Up 
You’ve expanded your reach Improved your match Mastered strategy
AT&T 11:56 AM 
DASHBOARD 
Goal: Digital Marketing Strategist 
Matches See All 
showing results 30 miles outside of New York 
Filters 
Alisa 
Havas Media 
Digital Media Account 
Director 
New York, NY, US 
Beyond 
Lead Digital 
Strategist 
New York, NY, US 
Arnold 
Digital Media 
Strategist 
Boston, MA, US 
Fitbit 
Email Marketing 
Manager 
Cambridge, MA, 
US 
Etsy 
Product Manger: 
Community 
Brooklyn, NY, US 
high level position 
compared to your 
experience 
fitness 
oriented 
LevelUp 
Social Media 
Manager 
Cambridge, MA, 
US 
Hubspot 
Emerging Verticals 
Marketing 
Manager 
Cambridge, MA, US 
Digitas 
Manager, Social 
Content 
Boston, MA, US
AT&T 11:56 AM 
Filter By 
Roles I’m Following 
Digital Marketing Strategist 
Social Media Strategist 
Product Management 
Project Manager 
+ Add role 
Salary Range 
at least $40,000 No Limit 
Location 
More 
12 matches under 
$40,000 
Boston New York San 
Francisco + 
34 matches located 
in San Francisco
AT&T 11:56 AM 
MATCH MAP 
Position Details 
Logo 
Company in the news: 
Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. 
Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut 
libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget 
eros faucibus tincidunt. 
Match Breakdown 
Company 
Role 
Location 
Posted Date 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean 
commodo ligula eget dolor. Aenean massa. Cum sociis natoque pena-tibus 
et magnis dis parturient montes, nascetur ridiculus mus. Donec 
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla 
consequat massa quis enim. 
Read More 
Social connections: 
John Smith 
worked here 2008-2012 in accounting 
Jane Doe 
currently works in marketing 
What people say about this company 
lots of people work from home 
free beer good leadership 
hard to move up 
limited vacation time 
passion 
work 
preference 
+ opportunities for travel 
+ startup culture 
+ requires background in marketing 
- job requires 5-8 years of work experience, 
you have 4 
- requires knowledge of HTML 
+ located in Boston 
+ in the advertising industry 
+ within your salary range of $60k+ 
- non-profit 
Job Tracker 
What do you think of this match? Like it? 
No. It’s fine. Love it! 
Interested in this postion? 
Get started by tuning up your resume to fit the job. 
Add to Job Queue 
Resume 
& Cover Letter 
Networking Interviewing Considering 
Offer 
Applying
AT&T 11:56 AM 
Q: Have you heard back 
from Etsy? 
Position 
Job Status: Active 
Activity 
Job 
Details 
Match 
Breakdown 
Met with hiring manager, Sarah Doe 
7/24/14 
Submitted Application 
7/21/14 
Application Start Date 
7/14/14 
Etsy 
Product Manager: Community 
To-Do 
Favorite 
+ Log Activity 
OVERVIEW
AT&T 11:56 AM 
Etsy 
Product Manager: Community 
Resume Cover Letter 
Completed Resume Tune-up 
7/15/14 
Edit Copy Resume Link Export 
Education 
New York University, B.S. in Marketing 
2005-2008 
Experience 
Company, Role 
Dec 2011 - Current 
Lorem ipsum dolor sit amet, consectetuer 
adipiscing elit. Aenean commodo ligula eget dolor. 
Aenean massa. Cum sociis natoque penatibus et 
magnis dis parturient montes, nascetur ridiculus 
mus. Donec quam felis, ultricies nec, pellentesque 
eu, pretium quis, sem. Nulla consequat massa quis 
enim. 
Company, Role 
June 2008 - Dec 2011 
Lorem ipsum dolor sit amet, consectetuer 
adipiscing elit. Aenean commodo ligula eget dolor.
AT&T 11:56 AM 
Etsy 
OVERVIEW 
Product Manager: Community 
Connections 
+ Add Contact 
John Smith 
worked at Etsy 
2008-2012 
Events 
+ Add Event 
Attend INBOUND in Boston, MA 
9/15/14 
Jane Doe 
Senior Software 
Engineer at Etsy 
Networking Advice 
Aenean imperdiet. 
Etiam ultricies nisi vel augue.
AT&T 11:56 AM 
Etsy 
OVERVIEW 
Product Manager: Community 
Q: Have you heard back 
from Etsy? 
Materials 
Application Status: Submitted 
Resume Cover Letter + 
Application Advice 
Aenean imperdiet. 
Etiam ultricies nisi vel augue.
AT&T 11:56 AM 
OVERVIEW 
Etsy 
Product Manager: Community 
Interview Steps 
Interview Status: To be logged 
Exceptional 
Communication 
Skills 
Hands On 
Software 
Go-live 
Experience 
Case Study 
Prep. 
Past Interview Experiences 
Product Manager, Mountain View 
Interview Details: 
Interview Details – First step is a phone interview 
with a random person (who in this case was using 
some type of video conferencing system with a lot 
of echo that disconnected a couple of times.) 
Interviewing Tips 
Jenny Tips: Lorem Ipsum
AT&T 11:56 AM 
Etsy 
OVERVIEW 
Product Manager: Community 
Negotation 
Expect minimum 90k with your current experience. 
Cost of 
Living: 
High 
Negotation Tips 
Average 
Salary for 
this job 
100K 
Offers 
Relocation 
or Joining 
Bonus 
Salary Negotiation Tips for Google 
Postpone salary negotiations until you're offered 
the job. Let your potential employer decide 
whether you're the right candidate, and then 
talk about money. The same is true of raises. 
Discuss a salary increase after you have your ... 
Former Experiences 
Former Software Engineer in Mountain View, 
California 
Very comprehensive package, but if you have a 
family there are better competition out there. 
Also, my former country had way more benefits 
at the same company and job than in the US.
AT&T 11:56 AM 
Resume Tune-Up 
Contact Information 
This looks perfect! 
Education 
1 item needs your attention. 
Professional Experience 
6 items needs your attention. 
Skills 
3 skills may need updating to better match 
the job posting. 
Publications 
This section is missing. 
Executive Summary 
This is the right tone for the listing. 
1 
6 
3
AT&T 11:56 AM 
Resume Tune-Up 
Skills 
Digital Marketing 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Observation: 
Etsy is requiring extensive experience 
in social media marketing. 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Q: Would you like to change digital 
marketing to social media marketing? 
Yes No 
Next
AT&T 11:56 AM 
Resume Tune-Up 
Skills 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Lorem Ipsum 
Observation: 
Etsy requires a working knowledge of 
front-end development for this postion. 
You have previously indicated that you 
have moderate experience working 
with HTML5. 
Q: Would you like to add this skill to your 
resume? 
HTML5 
Next
AT&T 11:56 AM 
Resume Tune-Up 
Professional Experience 5 
Lorem ipsum dolor sit amet, consectetuer 
adipiscing elit. Aenean commodo ligula eget 
dolor. Aenean massa. Cum sociis natoque 
penatibus et magnis dis parturient montes, 
nascetur ridiculus mus. Donec quam felis, 
ultricies nec, pellentesque eu, pretium quis, 
Lorem ipsum dolor sit amet, c| 
Q W E R T Y U I O P 
A S D F G H J K 
Z X C V B N M 
L 
123 space @ . return
AT&T 11:56 AM 
Resume Tune-Up 
Contact Information 
This looks perfect! 
Education 
Professional Experience 
Skills 
Export 
Publications 
This section is missing. 
Re-score my Resume Share 
Resume 
Proof Read 
Edited 2 secs ago 
Edited 10 secs ago 
Edited 30 secs ago 
Finish
AT&T 11:56 AM 
Resume Tune-Up 
Education 
New York University, B.S. in Marketing 
2005-2008 
Experience 
Company, Role 
Dec 2011 - Current 
Lorem ipsum dolor sit amet, consectetuer 
adipiscing elit. Aenean commodo ligula eget dolor. 
Aenean massa. Cum sociis natoque penatibus et 
magnis dis parturient montes, nascetur ridiculus 
mus. Donec quam felis, ultricies nec, pellentesque 
eu, pretium quis, sem. Nulla consequat massa quis 
enim. 
Company, Role 
June 2008 - Dec 2011 
Lorem ipsum dolor sit amet, consectetuer 
adipiscing elit. Aenean commodo ligula eget dolor. 
Export 
Re-score my Resume Share 
Resume 
Proof Read 
Finish
AT&T 11:56 AM 
Explore 
Software 
Developers 
Bioinformatics 
Scientists 
Startup 
Culture 
Business 
Intelligence 
Analyst 
Art 
Director 
Relevant to 
your current 
role 
! - Requires PhD 
- Limited opportunities 
Predicted 
20% 
growth by 
2022 4 Common 
Connections 
Human 
Factors 
Engineers 
and 
Ergonomist 
Matches See All 
$ compensation growth opportunities near me
AT&T 11:56 AM 
Art Director 
Summary 
* Design or create graphics to meet specific com-mercial 
or promotional needs, such as packaging, 
displays, or logos. May use a variety of mediums to 
achieve artistic or decorative effects. 
* Create designs, concepts, and sample layouts 
based on knowledge of layout principles and esthet-ic 
design concepts. 
Knowledge Breakdown 
Education Requirement 
77% Bachelor’s Degree 
17% Masters Degree 
4% Associate 
Tools and Technologies 
You have 3 Skills 
+ Drupal 
+ HTML 
+ Quark software 
You are missing 5 Skills 
- Adobe Systems Adobe InDesign 
- Adobe Systems Adobe Illustrator 
- Adobe Photoshop 
- Adobe ImageReady 
- MAXON CINEMA 4D 
Soft Skills 
Sales and Marketing Complex Problem Solving 
Knowledge of principles and methods for showing, promot-ing, 
and selling products or services. This includes market-ing 
strategy and tactics, product demonstration, sales tech-niques, 
and sales control 
Employment Trends 
Zip Code- 02143 National 
Year: 2022 
Growth: 20% 
Estimated Job Openings: 487,800 
Projected Annual Openings: 13, 470 
Green Occupation 
Salary Trends 
90% of workers earn less &10% earn more 
50% of workers earn less and 50% earn more 
10% of workers earn less and 90% earn more 
Social connections: 
John Smith 
Creative Director 
at Arnold Worldwide 
Jane Doe 
Creative at Etsy 
Similar Titles in this Field: 
Design Director Senior Art Director Production 150,800$ 
100,800$ 
58,600$ 
Yearly Wage Hourly Wage 
Like this role? Add to your job search? 
Not Interested Yes
AT&T 11:56 AM 
Q: Where do you want to 
work 3 years from now? 
Skills I want to learn in future 
... 
Amyotrophic lateral sclerosis (ALS) Breast Cancer 
Autism Clean Water 
... 
work motivation preference 
+ 
Professional Photography Botany 
User Experience Design 
+ 
Startup Culture People Management 
Six Sigma Photoshop 
Coding 
Causes I Care About 
+ 
Companies I wouldlove to work at 
Careers I Would Love to Explore 
... +
AT&T 11:56 AM 
Q: Were you still working 
during Sept’14 - Jan ‘15 
Roles You Are Interested In 
Digital Media Strategist Social Media Strategist 
Add this role to your job search? 
Yes Not now 
AJAX Drupal Quark 
Medical Work From Home Unlimited Vacation Time 
preference 
+ 
+ 
Art Director 
Skills 
+ 
Must Haves in Next Job 
Promotion Salary Raise 90K+ 
Role- Senior Marketing Producer 
Nice to Haves in Next Job 
+ 
International Travel 
work motivation 
+ 
HTML 
Add to your skills? 
Yes Remind Later 
+ 
... 
...
AT&T 11:56 AM 
ACTIVITY FEED 
Trajectory Summary 
You’ve expanded your 
reach 
Attend 
INBOUND in 
Boston, MA 
September 15, 
2014 
Add to 
Calendar 
Sent application 
to Facebook 
9:43 am, Today 
Reviewed your portfolio with 
Amy G. 
July 19, 2014 
Improved your match Mastered strategy 
Received feedback 
on your interview 
at Spotify 
July 12, 2014
AT&T 11:56 AM 
ACTIVITY FEED 
Trajectory Summary 
# of jobs applied to: 
12 B+ 
Improved your resume Interview Skills 
Cover Letter 
Logging your job search 
Follow Up
Thank You 
Company Confidential 
“Did you see the work sample 
where I re-designed the west.edu 
website?”

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Re-design

  • 1. Designing UX of a ! Job Search App! (@ a Technology Startup) Company Confidential
  • 3. Company Confidential Timeline 1.5 months My Role UX Designer & Brand Planner User Centered Design Methods Applied: Team 2 UX Designers, 1 Digital Manager Client Startup Understanding Startup’s ! User Experience & Business Goals User Research! Persona Market Research Feature Ideation Brainstorming Sketching & Internal & ! Prototyping Wireframing Client Reviews
  • 4. Client’s Ask- User Experience & Business Goals Mission Statement- “Make Job Search Easy and Stress-free” Company Confidential Give users a sense of control and empowerment, don’t force them into a pre-defined workflow but rather offer flexibility to work on different job search aspects Have the users use the app across 2 devices at the minimum and make complex resume making & editing functions available across different devices and channels Have users engaged through possible gamification, and reinforce a positive behaviour 1 Provide Empathy to Job Seekers and a design an app which feels like a personal job concierge service 2 Make the Use of App Seamless Across all the Devices 3 Engage Users on a Continuous Basis
  • 5. Design Process Company Confidential
  • 6. Data Driven Approach Company Confidential
  • 7. User Research Company Confidential
  • 8. Key User Research & Persona -She often feels down, confused, lonely or overwhelmed by job search. -Needs an overall game plan for job search. -Needs expert advice on how to make effective resumes, Linkedin profiles, & cover letters. Company Confidential Alisa Jason Digital Marketing Strategist, 32yrs, Returning Parent IT Operations Leader, 40yrs, Ex-Veteran -He is not markedly down, lonely or overwhelmed. His challenge is that it’s been a long time since he’s looked for a job (and really, never has looked for one as he was actively recruited by his current company) -Jason needs an overall guidance on where to even begin. ! Bill Strategy and Operations, 28yrs, Recent Graduate -Bill needs to build a plan that can help him take an aggressive run at marketing agency-based jobs that have broad strategy and operations positions - Since he is just out of school, he is not very proficient with social media and needs a plan that can harness the power of social media and help him uncover newer opportunities, find people to approach, and market himself as a high performer and thought leader in the strategy and operations field. -He also needs to shift his resume / LinkedIn profile and cover letter to better showcase his broad strategy and operations background.
  • 9. Requirements Gathering Workshop Company Confidential
  • 10. Collaborative Design Workshop Company Confidential Collaborative Design Workshop helped the clients to put down their UX thoughts into actionable UX themes & items.
  • 11. Brainstorming What The User Experience of the App e.g. The app has to feel as if its a conversation between the user and the system. Company Confidential I arranged brainstorming sessions with the client to understand the sense of purpose that they wanted the app to convey. Everyone participated eagerly and I grasped some concepts through rough sketches.
  • 12. Brand Positioning - What We Heard For positioning themselves as a brand, these are few adjectives we started working off of to create a compelling user experience. RELEVANT GIVES MOMENTUM Company Confidential TIMELY ACTIONABLE UNDERSTANDING
  • 13. Key Market Research Company Confidential
  • 14. Moves “Seeing your everyday life in a new way can motivate you to move more.” Timeline tracking by location and activity.
  • 15. Melon “Understood Self. Melon Provides Personalized Insights.” Bite sized tips to help improve mood. Insights compile into mood lifting leaderboard.
  • 16. Stop, Breathe & Think Encourages daily mood check-ins by tracking progress and visualizing improvement.
  • 17. Keynote for iOS Complex mobile editing made simpler through templates.
  • 18. Earnest 1 2 3 Onboarding starts simple. Very different experience from typical loan application. ! Once the user has specified intent, they connect with LinkedIn for easier approval. https://www.meetearnest.com/
  • 19. Argus At a glance, honeycomb dashboard allows for quick snapshot as well as history view. App icon displays number of steps taken that day. Social feed shows friends activity. Find friends through iOS contacts, Facebook & Twitter.
  • 20. Happier Focus on sharing & feed. New challenges everyday. Displays the number of users that have already “enjoyed” a course
  • 21. FitBit “Small steps. Big impact. The Path to a healthier lifestyle starts with one step.” Find groups that match your goals. Find Friends feature pulls contacts from your phone that are already connected with Fitbit.
  • 22. Lose It! At a glance dashboard Create/join support groups Group challenges
  • 23. Betterment Immediately engages user with a simple question. Displays preview of account management behind initial questionnaire
  • 24. Agile Scrum Sprints Company Confidential
  • 25. Freezing Functional Requirements List of System Modules Company Confidential Prioritizing the functional requirements under bucketed modules
  • 26. Designing the Minimum Viable Product Company Confidential Following agile scrum to build the product. Prioritizing the MVP (minimum viable product) feature list
  • 27. Sketching and Brainstorming the UX & UI Elements for a Module ‘Must haves’, ‘nice to haves’, & ‘could to haves’ feature list ideations Company Confidential Laying out the UI elements Prioritizing the feature list
  • 28. Tracking the Team’s Sentiments Across the Project Lifecycle Company Confidential
  • 29. Mapping & Designing the User Journey/User Flow Company Confidential User journey across the different screens and experiences of using the app.
  • 30. Wireframes (Tablet & Mobile) Onboarding Getting Job Matches Job Application Game Plan Company Confidential
  • 32. FaceForward Login Sign-Up Step 2: Register: Signup using in Linkedin Or enter Email Address Enter password Signup Step 1: Upload your resume:
  • 33. Hi Alissa! Ready to put your best face forward? Gut Check Get Job Matches You > Motivation > Personal Preferences looking for employment I am currently as a Digital Marketing Strategist role and I have been looking for a while which is making me feel nervous| Nervous Confused Overwhelmed Excited Looking forward to Confident Other _______________________ Why? With us, its personal. We don’t share your data with anyone. This just helps us to customize your experience at Face Forward and let you be at peace. Next is Work Next
  • 34. Hi Alissa! Ready to put your best face forward? Gut Check Get Job Matches You > Motivation > Personal Preferences looking for employment I am currently as a Digital Marketing Strategist role and I have been looking for a | and I am have been looking for a while just looking was laid off want to explore more options Why? With us, its personal. We don’t share your data with anyone. This just helps us to customize your experience at Face Forward and let you be at peace. Next
  • 35. Explore Career Paths Matches See All Startup Culture Human Factors Engineer Art Director Relevant to your current role Requires PhD Limited opportunities Predicted 20% growth by 2022 4 Common Connections Business Intelligence Analyst $ compensation growth Bioinformatics Scientists ! Software Developer opportunities near me GUT CHECK
  • 36. O*NET Database Company Confidential
  • 37. Using O*NET (Occupational Information Network) Database Company Confidential
  • 38. * Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects. * Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts. * Determine size and arrangement of illustrative material and copy, and select style and size of type. * Develop graphics and layouts for product illustrations, company logos, and Internet websites. Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes. Knowledge Breakdown Art Directors Summary Yearly Wage Hourly Wage 90% of workers earn less &10% earn more 50% of workers earn less and 50% earn more 10% of workers earn less and 90% earn more Social connections: John Smith Creative Director at Arnold Worldwide Jane Doe Creative Manager at Etsy Similar Titles in this Field: Design Director Senior Art Director Production Manager Tools and Technologies You have 3 Skills You are missing 5 Skills - Adobe Systems Adobe InDesign - MAXON CINEMA 4D - Adobe Systems Adobe Illustrator - Adobe Photoshop - Adobe ImageReady + Drupal + HTML + Quark software Soft Skills Sales and Marketing Complex Problem Solving Fluency of Ideas Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control Employment Trends Year: 2022 Growth: 20% Estimated Job Openings: 487,800 Projected Annual Openings: 13, 470 Green Occupation Salary Trends Education Requirement 77% Bachelor’s Degree 17% Masters Degree 4% Associate 150,800$ 100,800$ 58,600$ Are you interested in this role? No Yes! GUT CHECK
  • 39. Hi Alissa! Ready to put your best face forward? Next Gut Check Get Job Matches You > Motivation > Personal Preferences I am currently looking for employment as a Digital Marketing Strategist role and I which is making me about my job search. nervous, and overwhelmed Allright, lets get going then. have been looking for a while
  • 40. Hi Alissa! Ready to put your best face forward? Gut Check Get Job Matches You > Motivation > Personal Preferences My motivation behind looking for a new job is I want a salary raise and promotion Some things & companies I feel passionate for are Google, Uber, non-profit organizations, fitness Some things I would not want in my new job are travel, relocation, non-flexible work hours Skip Next
  • 41. Hi Alissa! Ready to put your best face forward? Gut Check Get Job Matches You > Motivation > Personal Preferences Role Location Selfie Salary Your goal: Digital Marketing Strategist Junior Marketing Producer Senior Digital Strategist Enter Zip Codes, Cities or States to search Ready to re-locate 60k Current: 70, 000$ 80k
  • 42. iPad 8:08 AM 75% GUT CHECK Selfie- See Yourself Over Time Selfie Tell Us About Yourself Skills Education Work Experience Publications Certifictions Goals Interests What they say What you say Preferences Show Job Matches PHP Ruby on Rails jQuery SQL Summary Lorem ipsum dolor sit amet, usu fastidii posidonium re-formidans in, ne vix impedit inve-nire gloriatur. Cu his sumo par-tiendo.
  • 43. iPad 8:08 AM 75% SELFIE Selfie- Skills Enjoyment Dislike Favorite Skill 1 Skill 2 Skill 3 Skill 4 Skills Level of Expertise Novice Expert
  • 44. iPad 8:08 AM 75% “Alisa has exceptional communication skills. Lorem ipsum dolor sit amet, usu fastidii posidonium reformidans in, ne vix impedit invenire gloriatur. Cu his sumo partiendo.” - John Doe, Company 2 Communication Skills: You Say: They Say: What they say “Lorem ipsum dolor sit amet, usu fastidii posidonium reformidans in, ne vix impedit invenire gloriatur. Cu his sumo partiendo.” - Jane Doe, Company 1 Add? “Lorem ipsum dolor sit amet, usu fastidii posidonium reformidans in, ne vix impedit invenire gloriatur. Cu his sumo partiendo.” - Jane Doe, Company 3 SELFIE Selfie- What They Say
  • 45. iPad 8:08 AM 75% Tell Us About Yourself Q: Where do you want to be 3 years from now? Skills I Want to Learn in Future Causes I Care About + Amyotrophic lateral sclerosis (ALS) Breast Cancer Autism Clean Water WWF + Startup Culture People Management Six Sigma Photoshop Coding Companies You Would Love to Work at Careers I Would Love to Explore Professional Photography Botany + + User Experience Design work motivation preference Work Motivation Preferences BACK Selfie Tell Us About Yourself
  • 46. iPad 8:08 AM 75% Tell Us About Yourself Q: Were you still working during Sept 2014 - Jan 2015? Roles You Are Interested In Must Haves in Next Job Skills Nice to Haves in Next Job + work motivation preference Work Motivation Preferences + Promotion Salary Raise 90K+ Role- Senior Marketing Producer Digital Media Strategist Social Media Strategist AJAX Quark HTML Drupal Add to skills? Yes Remind Later Sigma Analysis Medical Insurance + Work From Home Unlimited Vacation Time Bring Your Pet International Travel Art Director Add this role to your job search? Yes Not now + BACK Selfie Tell Us About Yourself
  • 47. Getting Job Matches Company Confidential
  • 48. Havas Media Digital Media Account Director New York, NY, US LevelUp Social Media Manager Cambridge, MA, US Arnold Digital Media Strategist Boston, MA, US Fitbit Email Marketing Manager Cambridge, MA, US Hubspot Emerging Verticals Marketing Manager Cambridge, MA, US Digitas Manager, Social Content Boston, MA, US great match excellent match very good match good match showing results 30 miles outside of New York Exceeds your salary requirements fitness oriented Alisa high level position compared to your experience Filters Beyond Lead Digital Strategist New York, NY, US Etsy Product Manager: Community Brooklyn, NY, US DASHBOARD Matches See All 2 + Job Match Map
  • 49. Havas Media Digital Media Account Director New York, NY, US Filter By Digital Marketing Strategist Social Media Strategist Product Management Project Manager + Add role at least $40,000 No Limit LevelUp Social Media Manager Cambridge, MA, US Arnold Digital Media Strategist Boston, MA, US Fitbit Email Marketing Manager Cambridge, MA, US Hubspot Emerging Verticals Marketing Manager Cambridge, MA, US Digitas Manager, Social Content Boston, MA, US great match excellent match very good match good match Exceeds your salary requirements fitness oriented Alisa high level position compared to your experience Beyond Lead Digital Strategist New York, NY, US Etsy Product Manager: Community Brooklyn, NY, US Matches See All Roles I’m Following Salary Range Location More 12 matches under $40,000 Boston New York San Francisco + 34 matches located in San Francisco 2 + Job Match Map
  • 50. Search Company Position Posted Date Social Connections Match Company Role Location Logo Logo Logo Logo Logo Logo Excellent Great Very Good Good Fair Poor Jane Doe currently works in marketing Jane Doe currently works in marketing Jane Doe currently works in marketing Jane Doe currently works in marketing Company Role Location Company Role Location Company Role Location Company Role Location Company Role Location July 14, 2014 June 21, 2014 June 21, 2014 June 19, 2014 June 4, 2014 July 15, 2014 showing results 30 miles outside of New York Filters Matches See All 2 + Job Match Map- List View
  • 51. lots of people work from home free beer good leadership Match Breakdown motivation work preference Position Details Logo Company Role Location Posted Date Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, na-scetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Social connections: John Smith worked here 2008-2012 in accounting GET STARTED WITH THESE STEPS NOW: What people say about this company: + opportunities for travel + startup culture hard to move up limited vacation time + requires background in marketing - job requires 5-8 years of work experience, you have 4 - requires knowledge of HTML + located in Boston + in the advertising industry + within your salary range of $60k+ - non-profit WHAT DO YOU THINK OF THIS MATCH? Add to Job Queue Jane Doe currently works in marketing Interested in pursuing this job? Company in the news: Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis fau-cibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. No Fine Enough Love It! Resume & Cover Letter Networking Interviewing Considering Offer Applying OR Lorem Ipsum Lorem Ipsum 2 + Job Match Detail
  • 52. Job Application Game Plan Company Confidential
  • 53. Opportunities to tap into 15 July Thursday 4 days from now Digital Marketing for Startups: Networking Event 13 Galleria Street, Cambridge, MA. Add to Calendar This event will you grow your marketing network community and increase chances of getting a job. See where you are at: To Do Start EY Application Did you follow up with JCrew’s recruiter? Yes I will do it now Remind me Need Help? How to follow up post interview Set Reminder To Match Map 1 + later SEE ALL Etsy, Product Manager, Boston, MA Logo Google, Manager of Digital Operations Logo Hubspot, Emerging Verticals Marketing Manager Logo 2 + Dashboard
  • 54. In progress Submitted DASHBOARD Google, Manager of Digital Operations Logo Hubspot, Emerging Verticals Marketing Manager Logo Google, Manager of Digital Operations Logo Google, Manager of Digital Operations Logo Google, Manager of Digital Operations Logo Re-opened Expired 2 + Job Queue
  • 55. iPad 8:08 AM 75% Q: Have you heard back from Etsy? Job Details Position Match Breakdown Favorite Job Status: Active Activity + Log Activity Met with hiring manager, Sarah Doe 7/24/14 Submitted Application 7/21/14 Application Start Date 7/14/14 OVERVIEW Etsy Product Manager: Community JOB QUEUE To-Do Resume & Cover Letter Connecting Submitting Interviewing Considering Offer
  • 56. OVERVIEW Etsy Product Manager: Community Connections Networking Advice + Add Contact Events John Smith worked at Etsy 2008-2012 Jane Doe Senior Software Engineer at Etsy + Add Event Attend INBOUND in Boston, MA 9/15/14 Aenean imperdiet. Etiam ultricies nisi vel augue. Aenean imperdiet. Etiam ultricies nisi vel augue. Aenean imperdiet. Etiam ultricies nisi vel augue. To-Do Resume & Cover Letter Connecting Applying Interviewing Considering Offer
  • 57. OVERVIEW Etsy Product Manager: Community Q: Have you heard back from Etsy? Materials Application Status: Submitted Resume Cover Letter Application Advice + Aenean imperdiet. Etiam ultricies nisi vel augue. Aenean imperdiet. Etiam ultricies nisi vel augue. To-Do Resume & Cover Letter Connecting Applying Interviewing Considering Offer
  • 58. OVERVIEW Etsy Product Manager: Community Interview Steps Peer Interview Experiences Product Manager, Mountain View Interview Details: Interview Details – First step is a phone interview with a random person (who in this case was using some type of video conferencing system with a lot of echo that disconnected a couple of times.) Questions: 0) Tell us about yourself; 1 ) What is the total bandwidth used by a gmail server?; 2) Discuss a non-technical product you've used. What did you like about it? What would you improve? 3) The bounce rate on youtube videos is too high. how would you improve it? Interview Status: To be logged Exceptional Communication Skills Hands On Software Go-live Experience Case Study Prep. Exceptional Interview Skills This job position requires that the candidate get exceptional interview skills........ Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Interview Tips Rehearse and Record Jenny Tips: Lorem Ipsum To-Do Resume & Cover Letter Connecting Applying Interviewing Considering Offer
  • 59. OVERVIEW Etsy Product Manager: Community Average Salary for this job 100K Key Takeaways Negotiation Tips Salary Negotiation Tips for Google Postpone salary negotiations until you're offered the job. Let your potential employer decide whether you're the right candidate, and then talk about money. The same is true of raises. Discuss a salary increase after you have your Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Employee Experiences Former Software Engineer in Mountain View, California Very comprehensive package, but if you have a family there are better competition out there. Also, my former country had way more benefits at the same company and job than in the US. Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Expect minimum 90k with your current experience. Cost of Living: High Offers Relocation or Joining Bonus Cost of Living Because this job is in the california area, average cost of living is...... Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum To-Do Resume & Cover Letter Connecting Applying Interviewing Considering Offer
  • 60. iPad 8:08 AM 75% OVERVIEW Resume Tune-Up Here’s a little something we thought could help you Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Education New York University, B.S. in Marketing 2005-2008 Experience X Company, Role Dec 2011 - Current Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque X penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Company, Role June 2008 - Dec 2011 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Skills Digital Marketing X Don’t use abbrevations. e.g. Mgr. of manager instead Don’t use logos or fancy formatting Don’t use headers and footers Use an executive summary and create a bulleted list of qualifications Use keywords from the job desciption Use an executive summary and create a ... Start Resume Tune Up Start Cover Letter Tune Up Resume & Cover Letter Connecting Applying Interviewing Considering Offer
  • 61. iPad 8:08 AM 75% OVERVIEW Contact Information This looks perfect! Education 1 item needs your attention. Professional Experience 6 items needs your attention. Skills 3 skills may need updating to better match the job posting. Publications This section is missing. 1 6 3 Executive Summary This is the right tone for the listing. Resume Tune-Up
  • 62. iPad 8:08 AM 75% Contact Information Education Professional Experience Skills Digital Marketing Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Publications Resume Tune-Up 1 6 Executive Summary Observation: Etsy is requiring extensive experience in social media marketing. Q: Would you like to change digital marketing to social media marketing? Yes No Lorem Ipsum Lorem Ipsum Lorem Ipsum Next
  • 63. iPad 8:08 AM 75% Contact Information Education Professional Experience Skills Social Media Marketing Lorem Ipsum Lorem Ipsum Lorem Ipsum Publications Resume Tune-Up 1 6 Executive Summary Observation: Etsy requires a working knowledge of front-end development for this postion. You have previously indicated that you have moderate experience working with HTML5. Q: Would you like to add this skill to your resume? HTML5 Lorem Ipsum Lorem Ipsum Lorem Ipsum Next Lorem Ipsum
  • 64. iPad 8:08 AM 75% Contact Information Education Professional Experience Resume Tune-Up 1 6 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Lorem ipsum dolor sit amet, c| Q W E R T Y U I O P A S D F G H J K L Go M B N V C Z X ?. !, .?123 .?123
  • 65. iPad 8:08 AM 75% OVERVIEW Contact Information This looks perfect! Education Professional Experience Skills Publications This section is missing. Executive Summary This is the right tone for the listing. Resume Tune-Up Edited 2 secs ago Edited 10 secs ago Edited 30 secs ago Proof Read Re-score my Resume Export Resume Share Finish
  • 66. iPad 8:08 AM 75% OVERVIEW Resume Tune-Up Edited 2 secs ago Edited 10 secs ago Edited 30 secs ago Education New York University, B.S. in Marketing 2005-2008 Experience Company, Role Dec 2011 - Current Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Company, Role June 2008 - Dec 2011 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Company, Role June 2008 - Dec 2011 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Skills Digital Marketing Strategic Thinking Social Media Marketing Loem ipsum Proof Read Re-score my Resume Export Resume Share Finish
  • 67. iPad 8:08 AM 75% Etsy Product Manager: Community OVERVIEW Resume Cover Letter Education New York University, B.S. in Marketing 2005-2008 Experience Company, Role Dec 2011 - Current Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Completed Resume Tune-up 7/15/14 Company, Role June 2008 - Dec 2011 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Skills Digital Marketing Edit Copy Resume Link Export To-Do Resume & Cover Letter Connecting Applying Interviewing Considering Offer
  • 68. Added HTML5 to your skills July 9, 2014 Met with John S. at Etsy July 10, 2014 Received feedback on your interview at Spotify July 12, 2014 Reviewed your portfolio with Amy G. July 19, 2014 Attend INBOUND in Boston, MA September 15, 2014 Sent application to Facebook 9:43 am, Today Trajectory Summary Add to Calendar Search DASHBOARD You’ve expanded your reach Improved your match Mastered strategy
  • 69. Search DASHBOARD # of jobs applied to: 12 Trajectory Summary Improved your resume Interview Skills Logging your job search Cover Letter B+ Follow Up You’ve expanded your reach Improved your match Mastered strategy
  • 70. AT&T 11:56 AM DASHBOARD Goal: Digital Marketing Strategist Matches See All showing results 30 miles outside of New York Filters Alisa Havas Media Digital Media Account Director New York, NY, US Beyond Lead Digital Strategist New York, NY, US Arnold Digital Media Strategist Boston, MA, US Fitbit Email Marketing Manager Cambridge, MA, US Etsy Product Manger: Community Brooklyn, NY, US high level position compared to your experience fitness oriented LevelUp Social Media Manager Cambridge, MA, US Hubspot Emerging Verticals Marketing Manager Cambridge, MA, US Digitas Manager, Social Content Boston, MA, US
  • 71. AT&T 11:56 AM Filter By Roles I’m Following Digital Marketing Strategist Social Media Strategist Product Management Project Manager + Add role Salary Range at least $40,000 No Limit Location More 12 matches under $40,000 Boston New York San Francisco + 34 matches located in San Francisco
  • 72. AT&T 11:56 AM MATCH MAP Position Details Logo Company in the news: Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Match Breakdown Company Role Location Posted Date Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque pena-tibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Read More Social connections: John Smith worked here 2008-2012 in accounting Jane Doe currently works in marketing What people say about this company lots of people work from home free beer good leadership hard to move up limited vacation time passion work preference + opportunities for travel + startup culture + requires background in marketing - job requires 5-8 years of work experience, you have 4 - requires knowledge of HTML + located in Boston + in the advertising industry + within your salary range of $60k+ - non-profit Job Tracker What do you think of this match? Like it? No. It’s fine. Love it! Interested in this postion? Get started by tuning up your resume to fit the job. Add to Job Queue Resume & Cover Letter Networking Interviewing Considering Offer Applying
  • 73. AT&T 11:56 AM Q: Have you heard back from Etsy? Position Job Status: Active Activity Job Details Match Breakdown Met with hiring manager, Sarah Doe 7/24/14 Submitted Application 7/21/14 Application Start Date 7/14/14 Etsy Product Manager: Community To-Do Favorite + Log Activity OVERVIEW
  • 74. AT&T 11:56 AM Etsy Product Manager: Community Resume Cover Letter Completed Resume Tune-up 7/15/14 Edit Copy Resume Link Export Education New York University, B.S. in Marketing 2005-2008 Experience Company, Role Dec 2011 - Current Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Company, Role June 2008 - Dec 2011 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
  • 75. AT&T 11:56 AM Etsy OVERVIEW Product Manager: Community Connections + Add Contact John Smith worked at Etsy 2008-2012 Events + Add Event Attend INBOUND in Boston, MA 9/15/14 Jane Doe Senior Software Engineer at Etsy Networking Advice Aenean imperdiet. Etiam ultricies nisi vel augue.
  • 76. AT&T 11:56 AM Etsy OVERVIEW Product Manager: Community Q: Have you heard back from Etsy? Materials Application Status: Submitted Resume Cover Letter + Application Advice Aenean imperdiet. Etiam ultricies nisi vel augue.
  • 77. AT&T 11:56 AM OVERVIEW Etsy Product Manager: Community Interview Steps Interview Status: To be logged Exceptional Communication Skills Hands On Software Go-live Experience Case Study Prep. Past Interview Experiences Product Manager, Mountain View Interview Details: Interview Details – First step is a phone interview with a random person (who in this case was using some type of video conferencing system with a lot of echo that disconnected a couple of times.) Interviewing Tips Jenny Tips: Lorem Ipsum
  • 78. AT&T 11:56 AM Etsy OVERVIEW Product Manager: Community Negotation Expect minimum 90k with your current experience. Cost of Living: High Negotation Tips Average Salary for this job 100K Offers Relocation or Joining Bonus Salary Negotiation Tips for Google Postpone salary negotiations until you're offered the job. Let your potential employer decide whether you're the right candidate, and then talk about money. The same is true of raises. Discuss a salary increase after you have your ... Former Experiences Former Software Engineer in Mountain View, California Very comprehensive package, but if you have a family there are better competition out there. Also, my former country had way more benefits at the same company and job than in the US.
  • 79. AT&T 11:56 AM Resume Tune-Up Contact Information This looks perfect! Education 1 item needs your attention. Professional Experience 6 items needs your attention. Skills 3 skills may need updating to better match the job posting. Publications This section is missing. Executive Summary This is the right tone for the listing. 1 6 3
  • 80. AT&T 11:56 AM Resume Tune-Up Skills Digital Marketing Lorem Ipsum Lorem Ipsum Lorem Ipsum Observation: Etsy is requiring extensive experience in social media marketing. Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Q: Would you like to change digital marketing to social media marketing? Yes No Next
  • 81. AT&T 11:56 AM Resume Tune-Up Skills Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Observation: Etsy requires a working knowledge of front-end development for this postion. You have previously indicated that you have moderate experience working with HTML5. Q: Would you like to add this skill to your resume? HTML5 Next
  • 82. AT&T 11:56 AM Resume Tune-Up Professional Experience 5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, Lorem ipsum dolor sit amet, c| Q W E R T Y U I O P A S D F G H J K Z X C V B N M L 123 space @ . return
  • 83. AT&T 11:56 AM Resume Tune-Up Contact Information This looks perfect! Education Professional Experience Skills Export Publications This section is missing. Re-score my Resume Share Resume Proof Read Edited 2 secs ago Edited 10 secs ago Edited 30 secs ago Finish
  • 84. AT&T 11:56 AM Resume Tune-Up Education New York University, B.S. in Marketing 2005-2008 Experience Company, Role Dec 2011 - Current Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Company, Role June 2008 - Dec 2011 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Export Re-score my Resume Share Resume Proof Read Finish
  • 85. AT&T 11:56 AM Explore Software Developers Bioinformatics Scientists Startup Culture Business Intelligence Analyst Art Director Relevant to your current role ! - Requires PhD - Limited opportunities Predicted 20% growth by 2022 4 Common Connections Human Factors Engineers and Ergonomist Matches See All $ compensation growth opportunities near me
  • 86. AT&T 11:56 AM Art Director Summary * Design or create graphics to meet specific com-mercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects. * Create designs, concepts, and sample layouts based on knowledge of layout principles and esthet-ic design concepts. Knowledge Breakdown Education Requirement 77% Bachelor’s Degree 17% Masters Degree 4% Associate Tools and Technologies You have 3 Skills + Drupal + HTML + Quark software You are missing 5 Skills - Adobe Systems Adobe InDesign - Adobe Systems Adobe Illustrator - Adobe Photoshop - Adobe ImageReady - MAXON CINEMA 4D Soft Skills Sales and Marketing Complex Problem Solving Knowledge of principles and methods for showing, promot-ing, and selling products or services. This includes market-ing strategy and tactics, product demonstration, sales tech-niques, and sales control Employment Trends Zip Code- 02143 National Year: 2022 Growth: 20% Estimated Job Openings: 487,800 Projected Annual Openings: 13, 470 Green Occupation Salary Trends 90% of workers earn less &10% earn more 50% of workers earn less and 50% earn more 10% of workers earn less and 90% earn more Social connections: John Smith Creative Director at Arnold Worldwide Jane Doe Creative at Etsy Similar Titles in this Field: Design Director Senior Art Director Production 150,800$ 100,800$ 58,600$ Yearly Wage Hourly Wage Like this role? Add to your job search? Not Interested Yes
  • 87. AT&T 11:56 AM Q: Where do you want to work 3 years from now? Skills I want to learn in future ... Amyotrophic lateral sclerosis (ALS) Breast Cancer Autism Clean Water ... work motivation preference + Professional Photography Botany User Experience Design + Startup Culture People Management Six Sigma Photoshop Coding Causes I Care About + Companies I wouldlove to work at Careers I Would Love to Explore ... +
  • 88. AT&T 11:56 AM Q: Were you still working during Sept’14 - Jan ‘15 Roles You Are Interested In Digital Media Strategist Social Media Strategist Add this role to your job search? Yes Not now AJAX Drupal Quark Medical Work From Home Unlimited Vacation Time preference + + Art Director Skills + Must Haves in Next Job Promotion Salary Raise 90K+ Role- Senior Marketing Producer Nice to Haves in Next Job + International Travel work motivation + HTML Add to your skills? Yes Remind Later + ... ...
  • 89. AT&T 11:56 AM ACTIVITY FEED Trajectory Summary You’ve expanded your reach Attend INBOUND in Boston, MA September 15, 2014 Add to Calendar Sent application to Facebook 9:43 am, Today Reviewed your portfolio with Amy G. July 19, 2014 Improved your match Mastered strategy Received feedback on your interview at Spotify July 12, 2014
  • 90. AT&T 11:56 AM ACTIVITY FEED Trajectory Summary # of jobs applied to: 12 B+ Improved your resume Interview Skills Cover Letter Logging your job search Follow Up
  • 91. Thank You Company Confidential “Did you see the work sample where I re-designed the west.edu website?”