Filter

Agile Scrum UX!
Re-design of!
Pur Water Website

My Role
UX Designer &
Content Strategist
Company Confidential
Timeline
3 Weeks
User Centered Design Methods Applied:
Team
1 UX Designer,
1 Visual Designer,
1 Digital Producer,
1 Developer
Client
Pur Water
Filter
Understanding
Startup’s !
User Experience
& Business Goals
User Research!
Persona
Market
Research
Feature Ideation
Brainstorming
Agile
Agile Scrum
Methodology
Sketching & Internal & !
Visual Design
Wireframing
Client Reviews
Used

AGILE SCRUM :!
Design Thinking &!
User Experience Process!
!

FACT:
PURWATER .COM ISN’T
CURRENTLY A FORCE
IN THE CONSUMER
PURCHASE JOURNEY.
!6

End User Research!
& Mindset!

The people behind
the statistics

“Do I really need to filter my water?”
“Is filtering my water actually
easy? How expensive are these?”
“I want to replace my filter! Yeah!” “I’m angry” or “I’m confused”.
!11
!
Filtration Curiousos
!
Active Shoppers
!
“What type and brand
Active Owners
!
should I buy?”
Filtration Abandoners
“I mean, I just kind of stopped bothering to replace the filter.”
= Offsite
= Onsite

Demographics
Gender Age
Life Stage
Young Student
Married
Empty
Nester
Life Style
Family Retiree
Vocation
HHI Ethnicity
Cohort
Suburban
Green
Hipster
Hip-Hop
Active
Mindset

Like to be in control, but
they aren’t controlling
Want to keep things simple,
life is complex enough
Look for balance in
life and health
Trust themselves and
their instincts
Like to be in the know
Feel their homes are a
reflection of their values
Our Target Mindset

From
‘Filtered’ as
a standard
To
PUR as the gold
standard
The shift

Quickie Sketching!
And Whiteboarding
Sessions!

Insight
People think that ‘filtered water’ is
a standard and don’t realize there
are degrees of efficacy within
filtered water.

Scrum Daily Stand-ups and Progress/Limitation Checks
Every day we would lay out daily scrum
tasks and see where everyone is at. Also
we would rate every limitation and
stumbling blocks across the level of risk
this limitation would have.

Tracking Team’s Mood Using Niko Niko Chart
There is always one team member who
says something like “I knew it. I knew it
before. I had this very bad feeling about
exactly that thing…”. And it’s not
uncommon that some other team
member then will nod in agreement,
because they had a bad feeling about it,
too. Niko-niko calendar, also known as
smiley calendar or happiness index, is a
tool to track the mood of a team within
an agile scrum project. The A is me :)

Whiteboarding the Sketches and User Experience Strategies
Because the entire project was done in
Agile Scrum Sprints and had only 3
weeks, I would sketch the designs on a
whiteboard and my team members
would provide feedback on the fly during
daily scrum stand-ups.

BKuet eThpeirneg i sA ah Heuagde Goafp t hOepp Corltiuennitty R Beevinige wLesft &O nL iTmhei tteabdl eWireframing
This whiteboarding sketching technique
proved to be very successful since I
would always be ahead of the visual
designs and the client reviews and this
would give our team enough time to
woek on the client feedback.

Design and UX Decisions
1. How do we structure mobile?
2. How do we treat the “Buy” option in the nav?
3. Where does the subscription messaging go?
4. How does PUR Rewards fit in our CRM strategy?
5. How do we effectively message and display MAXION?
6. How do we sensibly and effectively integrate TV campaigns?
7. How do we treat/ promote product bundles?

Wireframes & Sitemaps
(Tablet & Mobile)

PRODUCTS
Our Mission MAXION
Remove
Contaminants
- Reduce Waste
- Reduce Cost
Interactive ZIP Code
Driven Tool
Cost Saving
Calculator
Plastic Footprint
Calculator
List of Contaminants
and Why I care
Certifications
& Science
More on
Maxion
Brita
Comparison
Replacement
Filters
Refrigerator
Filters
Filter
Subscriptions
List of Conaminants Bundles Compare Filters
& Why I Care
Certifications &
MAXION Other Science Product Videos Direct to Buy
Confirmation
Page
Purchase
Page
Tiered Subscriptions Coupons
Breakout
SUBSCRIPTIONS
Tiered Subscriptions
Breakout
Product “Registry”
(Package Insert)
Adjust Email Adress
or Preferences
Register to Receive
Subscriptions
Register for Email
Reminders
Register to generalemails only
(coupons & new products)
Change CC Info
or address info
SUPPORT
Product
Support
Subscription
Support
Manuals Call/Chat/Email
Videos (aggregate) FAQs
Register to Receive
Subscriptions
(Package Insert)
Adjust Email Adress
or Preferences
Change CC Info
or address info
Warranty
Registration
Track Order
Status
BLOG
Aggregate
Content
view/ blog here
Article View
BUY
Product
Category
Selection
Coupons
Purchase Page
Subscription
Upsell
Confirmation
Page
Pages to be built for Aug 18th
Pages to be discussed for Aug 18th
Pages to be designed and added after Aug 18th
WHY PUR
Why Filter
Water?
Results Page
Faucet
Mounts
Pitchers
Content to be bulleted out rather than serve as a stand-alone page
SITE MAP & CONTENT MAPPING ARCHITECTURE
Register to Receive
Subscriptions
Register for Email
Reminders
Register to generalemails only
(coupons & new products)
Video Player
Manual
PUR REWARDS
View
(single view) Login to My Account Join PUR Rewards Opt Out of PUR Rewards
Shopping Cart
View
Same page design over the whole website
(Package Insert)
PUR REWARDS TO REPLACE SUBSCRIPTIONS PAGE
FOOTER
CONTENT
Privacy
Statement
Site Terms and
Conditions
Sitemap

Support Sections
Return to Top
WHY PUR PRODUCTS BLOG SUPPORT BUY
Contact Us FAQs Installation and Manuals
Telephone
1-800-PUR-LINE (1-800-787-5463)
M-F, 9-5PM EST
Mail
Kaz USA, Incorporated
Attn: Consumer Relations
250 Turnpike Road
Southborough, MA 01772
Email
Send email enquiries to:
ConsumerRelations@kaz.com
More Support Sections
Call center hours
Customer Service:
Monday-Friday 9:00AM-5:00PM EST
Contact Us
Outside of the U.S. and Canada
Asia Pacific: kazasiahelp@kaz.com
Austria: info-austria@kaz.com
Benelux: Info-benelux@kaz.com
Central: info-cee@kaz.com
& Eastern Europe:
France: info-france@kaz.com
Germany: info-europe@kaz.com
Iberia: info-spain@kaz.com
Italy: info-italy@kaz.com
Scandinavia: Info-europe@kaz.com
Switzerland: Info-europe@kaz.com
Turkey Info-europe@kaz.com
& Middle East:
United Kingdom: enquiries@kaz.com
All Other Europe: info-europe@kaz.com
Frequently Asked Questions (FAQs)
View frequently asked questions on PUR water filter products.
Faucet Mounts Pitchers Filters
Can I run hot water through the filter?
Retailer and Dealer Inquiries
Send email inquiries to:
CustomerRelations@kaz.com
Minimum order requirement for accounts.
Basic Filters Advanced Filters Advanced Plus Filters
Running hot water through the filter will decrease the effectiveness of the filter.
Maxion Filter Technology
How do I know my filter needs to be replaced?
No, replacing the filter is easy. Simply twist off the top cover, remove the old filter, put in the new one,
and replace the top cover. Also, it is important to run cold water through the filter for five minutes before use.
Filter Replacement Buy Replacement Filters
Can I use a MineralClear filter with the Basic faucet mount system?
Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the
purified water over natural minerals, providing a clean, fresh taste.
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Manuals
Download user manuals for all current PUR water filter products.
Basic Filters
PUR Basic Faucet
Water Filter - Black
PUR Basic Faucet
Water Filter - White
PUR Basic Faucet
Water Filter - Chrome
Download Download Download
Advanced Filters
PUR Advanced Faucet
PUR Advanced Faucet
PUR Advanced Faucet
Advanced Plus Filters
PUR Advanced Plus
Faucet
PUR Advanced Plus
Faucet
PUR Advanced Plus
Faucet
PUR Advanced Plus
Faucet
Water Filter - Stainless Steel
Download
Product Support
PUR Rewards
Automatic Reminders
Replacement Filter
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Download
Faucet Mount Installation
Great tasting PUR filtered water is as easy as 1-click.
Demonstration Video Filter Installation
Still a little unsure?
Get a little confidence booster in the way of a
demonstration video.
Other Support Sections
Warranty Registration Track Order Status PUR Rewards and Account
Warranty Registration
Please fill out the form below to register your product
Model Number: *
Store Purchased From:*
Date Purchased:*
First Name:*
Last Name:*
Email Address:*
Confirm Email:*
Address 1:*
Address 2:
City:*
State/Province:*
Zip/Postal Code:*
Country:*
Telephone
Submit
More Sections
Order Status
There are a few ways to check on the status of your order. Please enter as much information as you have into the form below.
Alternatively, you may reach us by telephone or email.
You must select an order method below.
Also, you must fill in at least one of the additional fields (email, phone, and/or order number).
Order Method:
Phone:
Email:
Order Number:
Search Now
FOOTER
Return to Top
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Yes! I would like to join PUR Rewards and receive 10% off and Free UPS
Ground Shipping on many items on orders at PURWater.com as well as
occasional PUR Rewards special deals via email.
--------------- OR ---------------
Telephone
Call 1-800-PUR-LINE
Email
To check the status of an order online, you can send an email with the details of the order, including order number, name and shipping address,
to ConsumerRelations@kaz.com
PUR Rewards and Account
Time to change your filter?
Find out how in this demonstration video.
Videos:
Instructions:
Instructions for Basic and
Advanced Faucet Mounts
Instructions for AdvancedPlus
Faucet Mounts
Download Instructions:
Download

WHY PUR PRODUCTS BLOG PUR REWARDS SUPPORT BUY
View frequently asked questions on PUR water filter products.
Support Sections
Automatic Reminders
Replacement Filter
Automatic Reminders
Replacement Filter
Contact Us FAQs Installation
Return to Top ^
(Manuals and Videos)
FOOTER
Frequently Asked Questions (FAQs)
Faucet Mounts
Pitchers
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Filters
Please find your product category (Faucets or Pitchers) to read about the filtration FAqs.
Return to Top ^
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All Faucet Mounts (Basic, Advanced and Advanced Plus)
Advanced and Advanced Plus Faucet Mounts
Filter Replacement Buy Replacement Filters Automatic Reminders
Replacement Filter
Related Content

WHY PUR PRODUCTS BLOG PUR REWARDS SUPPORT BUY
Installation (Videos and Manuals)
Manuals Videos
Faucet Mounts
Pitchers
Support Sections
Models
Faucet Mounts- Advanced Plus Filters
Models
Return to Top ^
7 Cup 18 Cup Dispenser
Contact Us FAQs Installation
(Manuals and Videos)
FOOTER
Manuals
Faucet Mounts- Basic Filters
Download
Faucet Mounts- Advanced Filters
Videos:
Great tasting PUR filtered water is as easy as 1-click.
Demonstration Video Filter Installation
Still a little unsure?
Get a little confidence booster in the way of a
demonstration video.
Time to change your filter?
Find out how in this demonstration video.
Faucet Mount Installation:
Instructions:
Instructions for Basic and
Advanced Faucet Mounts
Instructions for AdvancedPlus
Faucet Mounts
Download Instructions:
Download
Return to Top ^
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Chrome
White
Baby
Download
White
Black
Chrome
Download
Models
Stainless Steel
Silver
Stainless Steel
Silver
Chrome
White
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Models
11 Cup with Electronic Filter CHange Light
5 Cup
PUR Year of Clean Water Value Pack
7 Cup with Electronic Filter CHange Light
Return to Top ^

Final Visual Designs !
Responsive (Mobile/Tablet/Desktop)

MENU
Not all water filters are
created equal.
Cleaner, fresher tasting water with our
unique MAXION technology.
MORE ABOUT MAXION
Faucet Filters
SHOP FAUCET MOUNTS
Water Pitchers
& Dispenser
SHOP PITCHERS
Replacement
Filters
SHOP FILTERS
FILTER TECHNOLOGY
PUR Technology
MAXION Technology is PUR's
unique formulation approach
for blending carbon and ion
exchange materials for
maximum contaminant
reduction.
Clean drinking water is the foundation
of good health. PUR water filters with
MAXION technology turn your ordinary
tap water into clean, fresh-tasting
drinking water.
MORE ABOUT MAXION
Filtered water
is good water.
REMOVE
CONTAMINANTS
HEALTH
BENEFITS
CLEANER
EARTH
PUR
SAVINGS
WHY FILTER
Easy to find, install,
and use.
Our goal is to make clean water more
accessible to everyone. So if there’s any
way we can help, don’t hesitate to ask.
@
Click or Call for Help
From choosing the right
filter, to installing and using
it, there’re lots of ways we
$
can help,
PUR Savings
Get the latest coupons and
deals for PUR Water Filters.
Join PUR Rewards
Receive special offers and
information about PUR water
filtration products.
Email address
SIGN UP
No PUR Filter,
No Stars!
PUR is proud to be endorsed by the
esteemed water critic Arthur Tweedie.
For more about Arthur, Visit
arthurtweedie.com
PUR's filtration systems
are now certified by NSF
and WQA for their
contamination reduction
Faucet Filters
Pitchers & Dispensers
Replacement Filters
SUPPORT
PRODUCTS
WHY PUR
The PUR
Difference
The Science
Why Filter Your
Water
FAQs
Get Help
Download
Manuals
ABOUT PUR
Our Company
Our Initiatives
Jobs
REWARDS
BLOG
©2012–2014 Kaz USA, Inc. All Rights Reserved.
All copy and claims valid only in the US
Partnerships
Legal
Privacy
Sitemap

MENU
Good for you and
the world you live in.
LEARN MORE
By removing harmful
contaminants, filtered
water is better for you
and your health. It’s
also more affordable
and better for the
environment than
bottled water. PUR
filters are helping to
make clean, healthy
water available to
everyone.
Find out how filtered water is
better for your health and the
environment than bottled
water.
Remove Contaminants
REDUCE WASTE
PUR water filters reduce many contaminants found
in tap water, including trace levels of
pharmaceuticals. Click one of these drinking water
contaminants listed below and what they can mean
to your health.
MORE ABOUT CONTAMINANTS
Health Benefits
One of the things PUR filters don’t remove is fluoride. Many communities add
fluoride to their drinking water to help develop and maintain healthy teeth in
children and adults. since 1950, the American Dental association (ADA) has
endorsed adding fluoride to drinking water because studies continually show
that fluoride in drinking water is a safe effective way to prevent tooth decay in
adults. The ADA also recognizes PUR Faucet Mount Systems as an effective
water filter that does not remove fluoride from tap water. Just look for the ADA
acceptance seal on the packaging.
Filtered water is better for your
health and the environment
than bottled water
As our demand on natural resources grows, so does
our responsibility to make a difference. By switching
from bottled water to PUR faucet filtered water,
you’ll get 400 gallons of clean filtered water a
year—which is like making thousands of plastic
water bottles disappear.
17 MILLION
BARRELS OF OIL ARE USED TO
MAKE WATER BOTTLES ANNUALLY
PUR filtered water is good for
your body and your wallet
Switch from bottled water to PUR and watch the
savings pour in. PUR pitcher filtered water tastes as
good as the leading bottled water. But PUR costs an
average of 3 cents a liter instead of bottled water’s
44 cents per liter.
How many bottles of water do you
drink a day?
Drinking PUR water
instead of bottled water
saves you:
Click or tap the number of
bottles of water that you drink
on average each day:
$13.50 per day
OR
$4,900 per year
if you drink 9 bottles per day.
HEAVY METALS
Heavy metals such as lead may
get into your water from the
pipes and plumbing coming
into your home. Let PUR filters
remove 99% of lead before it
comes out of your faucet.
PHARMACEUTICALS
Some tap water is known to
contain trace levels of
pharmaceuticals including
antibiotics, mood stabilizers
and hormones.
INDUSTRIAL
POLLUTANTS
Nearby factories and chemical
plants may leak industrial
pollutants like asbestos in your
drinking water.
MICROBIAL CYSTS
Maybe you didn’t know that
microbial cysts enter water
supplies from animal feces,
but you probably do know that
anything that comes from
animal feces shouldn’t be in
your drinking water.
CHLORINE &
CHLORINATION
BY-PRODUCTS
Chlorine isn’t a contaminant.
It’s a disinfectant. But
by–products of disinfectants
can lead to bad–tasting water
and even illness.
The human body averages approximately 60% water
and all of its systems depend on it to function
properly. Here are just a few ways that proper
hydration helps keep us healthy:
KEEPS A CLEAR HEAD
Not drinking enough water can lead to
headaches as well as confusion and irritability.
HYDRATION
We lose water each day, so it is important to
replenish. On a daily basis, it is recommended
that women consume approximately 2.7 liters of
water from both food and beverages. Men
require approximately 3.7 liters.
TRANSPORTS VITAMINS &
NUTRIENTS
Water helps deliver important vitamins and
nutrients to different parts of the body. It also
helps flush out harmful toxins and the
substances that can lead to kidney stones.
EVERYDAY FUEL
Water can help keep energy levels up, cushion
joints and prevent dehydration during exercise.
AIDS DIGESTION
Fiber can’t do all the work. There are digestive
benefits to drinking water, including the
prevention of constipation.
REDUCES RISK OF INFECTION
Water can reduce the risk of getting urinary,
bladder, and kidney infections. Water cleanses
these organs and keeps them functioning
properly.
REMOVE CONTAMINANTS
HEALTH BENEFITS
PUR SAVINGS
Water Pitchers
& Dispensers
SHOP PITCHERS
Replacement
Filters
SHOP FILTERS
Faucet Filters
SHOP FAUCET
FILTERS
Make an eco-difference. You can fully recycle all of
your PUR products and packaging free of charge
through our partnership with TerraCycle®. Join the
PUR Brigade® to recycle your old products and help
us create a cleaner future. Please visit
purwater.com/recycle to learn more.
PUR's filtration systems are now certified by NSF
and WQA for their contamination reduction
PRODUCTS WHY PUR
SUPPORT
Faucet filters
The PUR Difference
The Science
Why Filter Your Water
FAQs
Get Help
Download Manuals
ABOUT PUR
REWARDS
Our Company
Our Initiatives
Jobs
©2012–2014 Kaz USA, Inc.
All Rights Reserved.
All copy and claims valid
only in the US
Partnerships
Legal
Privacy
Sitemap
Pitchers
& Dispensers
Replacement
Filters
BLOG

MENU
FILTER TECHNOLOGY
The PUR Difference
How it works
Activated carbon is the
not-so-secret ingredient to
PUR water filters. The carbon
absorbs organic compounds
and pollutants.
PUR activated carbon filters
are made from coconut shells,
which are "heat treated" with
steam. This produces pores
within each grain of carbon,
creating tiny tunnels and
spaces, 1,000 square meters of
surface area per gram of
carbon.
That’s approximately 200,000
sq. ft. of nooks and crannies to
absorb and trap the
contaminants in your tap water
in each PUR faucet filter.
COCONUT SHELLS
CARBON
ION EXCHANGE
CLEAN WATER
ST AGE 1
Added layer to
trap sediment
ST AGE 2
ST AGE 3
MINERAL CLEAR
FILTERS
BASIC
FILTERS
PITCHER
FILTERS
MAXION Technology is PUR's
unique formulation approach
for blending carbon and ion
exchange materials for
maximum contaminant
reduction.
Clean drinking water is the
foundation of good health. PUR
water filters with MAXION
Technology turn your ordinary
tap water into clean,
fresh-tasting drinking water.
Water Pitchers
& Dispensers
SHOP PITCHERS
Replacement
Filters
SHOP FILTERS
Faucet Filters
SHOP FAUCET
FILTERS
Make an eco-difference. You can fully recycle all of
your PUR products and packaging free of charge
through our partnership with TerraCycle®. Join the
PUR Brigade® to recycle your old products and help
us create a cleaner future. Please visit
purwater.com/recycle to learn more.
PUR's filtration systems are now certified by NSF
and WQA for their contamination reduction
PRODUCTS WHY PUR
SUPPORT
Faucet filters
The PUR Difference
The Science
FAQs
Get Help
Download Manuals
ABOUT PUR
REWARDS
Our Company
Our Initiatives
Jobs
©2012–2014 Kaz USA, Inc.
only in the US
Partnerships
Legal
Privacy
Sitemap
Pitchers
& Dispensers
Replacement
Filters
BLOG

Advanced Faucet
Water Filter
MODELS
MENU
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Suspendisse ac porta nisi. Vivamus dignissim magna quis
malesuada rhoncus. Morbi sed sagittis felis. Vivamus ac purus
eu nunc sagittis mollis. Aliquam nisl eros, accumsan vel arcu
ut, rhoncus aliquet mi. Quisque pulvinar aliquam odio cursus
euismod. Nunc rhoncus in lectus ullamcorper accumsan. Morbi
sed sagittis felis. Vivamus ac purus eu nunc sagittis mollis.
Aliquam nisl eros, accumsan vel arcu ut, rhoncus aliquet mi.
$34.99
$31.49
10% off and free
shipping when you
buy online
Coupons
Choose quantity:
1
1
Choose finish:
2
Choose one
3 ADD T O C ART
WITH
FILTER TECHNOLOGY
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adipiscing elit. Suspendisse ac porta nisi.
Vivamus dignissim magna quis
malesuada rhoncus. Morbi sed sagittis
felis.
felis.
felis.
Specifications Manuals Support
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Aenean rhoncus eleifend justo, quis volutpat purus posuere ac. Sed pharetra
aliquam arcu mattis tincidunt. Nunc ligula eros, elementum id gravida vel,
pellentesque vel dolor. Quisque sed tincidunt libero. Pellentesque nisi sapien,
volutpat non tellus eget, dignissim commodo enim. Vestibulum imperdiet lacus
a lobortis vulputate. Cras id risus aliquam nisi dignissim imperdiet. Etiam
feugiat quis nibh malesuada tempor. Ut dignissim a quam et semper. Phasellus
adipiscing molestie lobortis. Fusce laoreet ullamcorper lacus, sed venenatis
enim eleifend sed. Duis vel volutpat tortor, quis auctor lacus.
PRODUCTS WHY PUR
SUPPORT
Faucet filters
The PUR Difference
The Science
FAQs
Get Help
Download Manuals
ABOUT PUR
REWARDS
Our Company
Our Initiatives
Jobs
©2012–2014 Kaz USA, Inc.
only in the US
Partnerships
Legal
Privacy
Sitemap
Pitchers
& Dispensers
Replacement
Filters
BLOG

MENU
Easy installation on
almost any faucet
Basic Faucet Water Filter
Starting at
$25.99
10% off and free shipping
when you buy online
Coupons
Provides a continuous stream of clean,
filtered water with the flick of a switch
Installs in minutes with just one click,
without tools
360-degree swivel feature gives you more
room to work when you need it
Built-in Electronic Filter Life Indicator
simplifies filter replacement
High-quality design provides maximum
durability FAQ
Includes one MineralClear™ Water Filter
Available models
BLACK WHITE BABY
Select model
ADD T O C ART
MORE INFO
Advanced Faucet Water Filter
Available models
Select model
ADD T O C ART
MORE INFO
AdvancedPlus Faucet Water Filter
Available models
Select model
ADD T O C ART
MORE INFO
Unique, vertical design installs in
minutes with just one click, without tools
High-quality construction provides
maximum durability
Replacement
BLACK WHITE CHROME
STAINLESS
SILVER
Starting at
$34.99
when you buy online
Coupons
Sleek, low-profile design installs in
minutes with just one click, without tools
High-quality construction provides
maximum durability
WHITE CHROME
STAINLESS
SILVER
Starting at
$44.99
when you buy online
Coupons
The science behind simply
clean water
MAXION Technology is
PUR's unique formulation
approach for blending
carbon and ion exchange
materials for maximum
contaminant reduction.
More about MAXION Technology
COCONUT SHELLS CARBON
ION EXCHANGE CLEAN WATER
FILTER TECHNOLOGY
PUR is the superior choice
in water filtration
Removes more contaminants
PUR Faucet Filters remove more
contaminants than the competition
leaving just clean, delicious water in
your water.
PUR removes mercury
If mercury isn’t safe in your
thermometers, then it’s certainly not
safe in your drinking water.
REMOVES
99%
MTBE
PUR also removes MTBE
MTBE increase the oxygen content
in fuel, but water’s H20 recipe works
just fine as it is. That’s why PUR
filters remove 99% of MTBE and
other contaminants.
How else do PUR water filters stack up to Brita® and other systems?
Which PUR water filter
is right for you?
Faucet Filters Pitchers & Dispensers
3 Months Estimated Filter Life 2 Months
100 Gallons Water Filtered per Filter 40 gallons
Maximum Strength Regular
Water pressure Filtration Method Gravity-fed
60 Contaminants Reduced 13
Yes Leaves Fluoride in Water Yes
No Refilling Required Yes
The MineralClear® filter Benefits
used in the AdvancedPlus
and Advanced faucet
mounts filters water over
natural minerals for a
crisp, refreshing taste.
Space-saving design
fits easily in
refrigerator for chilled
water.
AdvancedPlus Faucet Filter Product Options:
Advanced Faucet Filter
Basic Faucet Filter
5 Cup Water Pitcher
7 Cup Water Pitcher
7 Cup Water Pitcher with
Electronic Filter Change Light
18 Cup Dispenser
FIND OUT
PRODUCTS WHY PUR
SUPPORT
Faucet filters
The PUR Difference
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AdvancedPlus Faucet Filter -
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MineralClear Replacement
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water filters are
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created equal
water filters are
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MAXION technology.
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MAXION technology.
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Maximize contaminant reduction with
our unique MAXION technology.
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AdvancedPlus Faucet Filter
Chrome
2
8
3
12
Filter
Filter
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MENU
water filters are
equal
MAXION technology.
ABOUT MAXION
WHY PUR
PRODUCTS
REWARDS
SUPPORT
BLOG
BUY
22 Items in cart
AdvancedPlus Faucet Filter
Chrome
2
8
3
12
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