MBA Internship project to understand the organizational structure and retail industry store model.

1. A PRESENTATION
ON
INPLANT TRAINING
BY
Name:
USN:
KLS, Gogte Institute of Technology
Department of MBA
ANUP GAVALI
2GI15MBA07

2. HISTORY AND INCEPTION OF THE
COMPANY
Retail division is the quickest developing area & Big
Bazaar is a part of Future Group, founded by Mr. Kishore
Biyani, a chain of hypermarket in India, composed as an
agglomeration of bazaar offering and extensive variety of
products.
Big Bazaar established: 2001, “It Happened in India” -
Kishore Biyani: 3C Balance hypothesis by Mr. Biyani which
portrays India’s 3 battling classes. It additionally recounts
overcoming adversity of Big Bazaar and how the new idea
developed about “Isse Sasta Aur Accha Kahin Nahin “ now
changed to “Naye India Ka Bazaar”

3. INDUSTRY PROFILE:
• Retailing is the exchange between the vendor and customer
for individual consumption. A retailer stocks the things from
the maker and after that offers the same to the end client for
a unimportant reason for diversion.
• Retailing is one of the best range and it is seeing unsettling
influence in India. India shows US$550billion retail market
that is expected to grow 12% year, in this present day retailing
market

4. COMPANY PROFILE:
• NAME: BIG BAZAAR PVT, LTD.
• ADDRESS : MUMBAI,MAHARSHTRA,INDIA
• TYPE : PUBLIC COMPANY
• INDUSTRY : RETAILING INDUSTRY
• FOUNDED : 2001
• FOUNDER : Mr. Kishore Laxminarayan Biyani
• WEBSITE : www.BigBazaar.com
• REVENUE : Rs.110billion (US$1.6billion)(2012)
• EMPLOYEES : APPROX 36000
• PRODUCT & PARENT: HYPERMARKET, FUTURE GROUP
• KEY PEOPLE: Mr. Kishore Laxminarayan Biyani, FOUNDER,
• Mr. SADASHIV NAYAK, PRESIDENT & CEO
•

5. VISION AND MISSION: Future party might go on everything, all over and
everytime for each client in the most useful way.
MISSION
1. We Share the vision and trust that our clients and accomplices might be served just
by making and executing the future circumstances in the utilization space activating
budgetary headway.
2. We will be the pioneers in driving transport positions.
3. Creating retail reality.
4. Making utilization direct for every client locale for classes and for masses.
5. We may mix Indian brands with sureness and resuscitated aching.Esteeming People
6. We bolster an area where people are respected and their uniqueness is regarded. We
assume that people are our key differentiators.
CLIENT FIRST:
We are focused on conveying benefit past the desires of the client. Our nature of client
responsiveness unmistakably separates us from others.
MORAL PRACTICES:
We will maintain the most elevated moral benchmarks in all inside and outer
relationship. We won't permit abuse or distortion of any sort.

6. COMPANY PROFILE: Products/Services offered

7. COMPANY PROFILE:
• Areas of Operation, Competitor’s Information

8. COMPANY PROFILE:
• Organization Structure
•

9. COMPANY PROFILE:
Individual Functional Departments

10. COMPANY PROFILE:
• McKinsey 7S Framework (In Marketing)

11. McKinsey 7S FRAMEWORK:
• Shared Values: In Big Bazaar the shared values are those
which help in maintaining customer loyalty and increasing
repeat sales. The trust of high quality products at a
reasonably low price compared to other retail outlets and
through launch of various schemes and offers to attract
customers by giving them discounts and payback points.
• Strategy: As far as Big Bazaar is concerned it is basically
price skimming and price penetration strategy that is used
to get the maximum benefit in the short-run. Introduction
of offers, membership cards, payback coupons, redeemable
points and exchange offers help in attracting customers to
get more involved and interested on doing more shopping
than anywhere else.

12. Structure: There is a clear chain of command and hierarchy
where each individual knows his position and reports to his/her
superior for any grievances or other work related issues. There
is proper coordination pattern and each team member is aligned
to his/her set team leaders and department mangers for
performance supervision and appraisal purpose. There are
weekly meetings with each department manager and his team
leaders where each team member is present and the store
manager takes a note of targets to be achieved and how to
increase sales which are compared to previous year’s sales and
revenues. This is done constantly and monitored by department
managers daily.

13. Systems: There is a well organized and monitored centralized
system in place that does sometimes real time checking of
inventory to monitoring of stock turnover. Daily targets are set
using MS Excel sheets wherein each individual is provided with
daily, weekly and monthly targets to be achieved and also
performances are measured using this. Also at the cash counter
there is software in place that alerts the main logistic
department about which products are in excess stock and which
are fast depleting. This is done through bar-coding each and
every item for sale in the company. Also for security purpose the
items are tagged and employees also checked for any shop-
lifting or other such activities. There are strict protocols that
help in constant monitoring and maintaining daily activities in
each department.

14. Staff:
1. Each individual employee’s position and specialization are
represented within the team. Starting from the top there is a
Store Manager, Asst. Store Manager, HR Manager, Department
Manager, Team Leader and other Team members who function
in coordination with each other on a daily basis.
2. Other positions in various other departments are also
managed by the store manager through delegation of work
through assistant store manager.
Style: Centralized chain of command in which there is way of
hierarchy and decisions are mostly from the top management
that are carefully drafted and implemented at various branches.

15. Skills: The management pays attention to training and
development of each and every employee from top to bottom
and there are sessions and meetings for the same purpose. Each
employee before joining the organization undergoes training on
how to handle each and every department work and follow
certain code of conduct required, grooming, dressing sense,
training on various aspects of window dressing and color
blocking, customer service and how to behave in order to make
the customer feel more happy during the whole shopping
experience, how to handle customer complaints and respond in
various situations.

16. SWOT ANALYSIS:
STRENGTHS:
• Market Share is very high compared to others.
• Company is filled with innovativeness
• Big Bazaar has created high brand equity though its promotions and
marketing strategies.
• Maximum numbers of varieties under one roof where customers
can purchase in bulk.
• Largest chain of retail marketing stores in India.

17. SWOT ANALYSIS:
WEAKNESSES:
• Overcrowded, During offers and on weekends.
• There are long queues at billing counters making clients wait
for a considerable length of time because of the moderate
administration and less cash counters for billing.
• Perception of low cost = low quality, generally people’s mind
set is that low value means low item.
• NO legitimate Parking space.

18. SWOT ANALYSIS:
OPPORTUNITIES:
• Lots of potential in online business sector and tie-ups with e-
tailers.
• Big Bazaar can go into creation of different items because of
complete comprehension of clients tastes and inclinations.
• Big Bazaar ought to be going into universal business sector.
• Further expansion and retail format innovations.

19. SWOT ANALYSIS:
THREATS:
• Lots of local competitors and un-organized retailers giving
tough competition.
• Many MNCs and foreign companies planning to come in
Indian market like Walmart, Carrefour and Tesco. Which are
the biggest threat to Big Bazaar.
• Online retail and e-commerce sites can be major competition
for Big Bazaar which can affect Fashion and Electronic Bazaar.

20. AWARDS AND RECOGNITIONS
• 2016: IMAGES Most Admired Food & Grocery Retailer of the Year:
Effective Technology Application.
• Future Group awarded with IMAGES Most Admired Food & Grocery
Retailer of the Year: Effective Technology Application.
• Images Most Admired Food & Grocery Retailer of the Year: Retail
Expansion – Increase in store count and retail space.
• Future Group awarded with Images Most Admired Food & Grocery
Retailer of the Year: Retail Expansion – Increase in store count and retail
space.

21. AWARDS AND RECOGNITIONS
• 2015: DQ Live Business Technology Award.
• 'DQ Live BUSINESS TECHNOLOGY AWARDS' by Cyber Media was awarded
to the ITSS Team for their work in Unified communications initiative.
• Innovative Initiatives in Retail Stores.
• At 16th Annual CIO & Leader Conference ITSS team was awarded with
'Innovative Initiatives in Retail Stores‘.
• Digital Transformation Czar 2015s.
• ITSS- Business Technology team of Future Group was honored with
'Images Most Admired IT Security & Operations' at the first-ever IMAGES
Retail Technology Awards (IRTA).

22. AWARDS AND RECOGNITIONS
• 2015: The HR Excellence Award.
• People Office team of Future Group Won 'The HR Excellence Award' For Innovation in Technology
Driven Talent Management initiatives in Asia at the Annual HR Technology Congress Asia held in
Kuala Lumpur.
• Best Retail Shopping Destination Award.
• India's favourite Bazaar was awarded with the title of 'Best Retail Shopping Destination' for the year
2015 at Retail India.
• 'The Best International Business Partner‘.
• Future Sharp Skills Ltd was awarded with 'The Best International Business Partner' by Plymouth City
College, UK.
• Talent Management Innovation Award 2015.
• Future Group is awarded with Management Innovation Award for Innovation in Technology Driven
Talent Management initiatives in Asia by Centre of Business Strategy And Tactics.

23. FUTURE GROWTH AND PROSPECTS
• Sales of fast moving consumer goods ( FMCG ) and beverages
have grown over 15% at the country's largest supermarket
chain Big Bazaar in FY16 even as the sales of the category in
the overall modern trade grew just 2%, according to the latest
data from Nielsen. Within organized retail, the Kishore Biyani-
owned firm gained 1.7% share of the market in 2016.

24. COMPANY PROFILE:
• The operating results of the Company for the financial year ending
• March 31,2015 is summarized below:
•
• (Rs. in Crore)
•
• April 01,2014 January 01,2013
• to March 31,2015 to March 31,2014
•
• Sales (Net of Taxes) 10,157.79 11,336.16
•
• Other Operating Income 183.87 241.28
•
• Other Income 26.73 27.74
•
• Total Income 10,368.39 11,605.18
•
• Profit before Depreciation,
• Exceptional Items & Tax 473.73 374.95
•
• Less: Depreciation 512.88 404.34

25. Profit /(Loss) before Tax &
exceptional items (39.15) (29.39)
Exceptional Items 100.51 30.66
Tax expense (12.70) (1.54)
Profit after Tax 74.06 2.81
Add: Profit brought forward from
previous period 68.64 654.07
Surplus available for appropriation 142.70 656.89
appropriation
Proposed Dividend 24.96 13.97
Provision for Dividend Distribution Tax 4.99 2.37
Transfer to General Reserve 7.41 0.28

26. FINDINGS:
• 1. Lack of awareness about new product launches and offers on
specific items at a given point of time.
• 2. Advertising ; promoters and other smaller stalls ignored.
• 3. Very few exciting offers for youth and middle-class customers,
at times communication is not clear or confusing.
• 4. Lack of proper parking space and delivery services for various
items.

27. SUGGESTIONS:
• 1. Retailers should be aware of new products and should plan new
strategies to increase the foot fall of customers.
• 2. The company and the store manager should provide enough
support to the promoters and advertize the products internally as
well as externally.
• 3. Store manager should come with new plans for students as well
as youth, as this category of customers’ footfall in big bazaar is high
as per the analysis. Even middle working class customers are high
in number.
• 4. Store manager should also look after parking space which is not
good from the customers and no proper parking specially in
Belagavi. Delivery options should be more flexible.

28. CONCLUSIONS
• 1. BIG BAZAAR is the market leader in Belagavi with maxi customers.
• 2. More then 68% of the customers have the knowledge of offers ,
plans, products and Big days of big bazaar.
• 3. Customers are unhappy of their parking facilities near big bazaar,
• 4. There should be increase in the salary of the workers working in big
bazaar .
• 5. All the customers are aware of the monthly 5 days Maha Bachat. The
company mainly depends on the promoters for sales to happen.
• 6. Big Bazaar should entry in to online marketing as soon as possible
this could change there revenue and benfits to the customers.