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Product
Development
process
Product
development
Anvesh_Sharma
Product development is the process of designing, creating and marketing new
products or services to benefit customers. Sometimes referred to as new
product development, the discipline is focused on developing systematic
methods for guiding all the processes involved in getting a new product to
market
Anvesh_Sharma
Anvesh_Sharma
SWOT Analysis
Under Taking Market Research
Suggestions from Target Audience
Suggestions from employees and
Partners
Competitors Success or Failure
Anvesh_Sharma
ROI
Affordability
Market Potential
ANVESH SHARMA 6
I. Do they understand the concept?
II. Do they want or need it?
Anvesh_Sharma
Tested Product
Target Market
Product Positioning
Marketing Mix
Anvesh_Sharma
Anvesh_Sharma
I. Technical
II. Production
III.Finance &
IV.Marketing Dev. Stage
Anvesh_Sharma
New Product Development Process

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New Product Development Process