Michael Facemire of Forrester Research and Scott Schwarzhoff of Citrix joined AnyPresence to discuss the continuing evolution of enterprise mobility management, app development imperatives and challenges, MBaaS solutions and capabilities, and how IT can be the enablers of secure app development across the enterprise.

1. © Copyright 2013 AnyPresence, Inc. All rights reserved.
EMM and MBaaS:
How IT Can Enable Secure App Development
March 19, 2015
1
Guest Speakers!

2. Introduction

3. Speakers
Richard Mendis
CMO
AnyPresence
!
!
!
!
Moderator!
App Developer and
Platform Perspective!
3
Michael Facemire
Principal Analyst
Forrester
!
!
!
Analyst Perspective
on Evolving
Enterprise App
Requirements!
Scott Schwarzhoff
VP, Mobile Platforms
Citrix
!
!
IT and Enterprise
Mobility
Management
Perspective!

4. Enterprises Unable to Meet Emerging Mobile Demands
4
Situation: IT environments are increasingly
complex, and demand for new apps is growing
(e.g. BYOD, many IT systems, Internet of things, etc.)
Large opportunity to
help IT support mobile
and beyond
Today
✗
✗
App Creators:
Business Units
Employees
Partners
Customers
IT Department
App Enablers

5. © 2014 Citrix Confidential5
Unprecedented App Demand Requires More IT Support
75%
Employee apps will be
built mobile-first by 2017
Employee-provided
mobile apps
The app gap !
IT-provided mobile
apps today
All the mobile
apps someone
needs
Legacy applications
Mobileapps
25
20
15
10
5
0
5 10 15 20 25
Source: IDC, Forrester

6. © 2015 Forrester Research, Inc. Reproduction Prohibited 6
Development Data Challenges
Back-end
• Creation
• Performance
• Consumption Type
• Prioritization
Front-end
• Ease-of-use
• Consistency
• Context-awareness
• Documentation
Discover
New APIs

7. © 2015 Forrester Research, Inc. Reproduction Prohibited 7
Idea proposed
Understand the
needs.
Develop a
solution. Test the
solution.
Deploy the
solution.
Repeat.
› Work time: How can we shorten each task?
› Wait time: How can we cut each delay?
Optimize software delivery
Source: February 12, 2014, “Application Delivery In The Modern Age” Forrester report

8. Brief History of IT and Mobility

9. Enterprise Mobile App Enablement Gap
9
2015+
2000’s
1990’s
1980’s
EnterpriseSoftwareEvolution
ConsumerTechnologyEvolution
Terminals
Mainframe Apps
Client/Server
Applications
On-Premise Web
Applications
COMPOSITE, USER-
CENTRIC APPS
SaaS Applications
BYOD, Device Mgmt
UBIQUITOUS
ACCESS
CONNECTIVITY
ANYWHERE
PUSH-BASED
INFORMATION
Personal
Cellular
Tablets
Laptops
Netbooks
Personal
Computing
Connected Gaming
Internet
Subscription
3G Smartphones
First Millennials
Born
?
SOFTWARE
CONSUMERIZATION

10. 5X Faster Time-To-Market
ü Mobile App Security (MAM)
+ Easy Access to Corporate Data / Resources (MBaaS)
+ Reusable Service Catalog (App SDK)
4 Weeks
20+ Weeks
IT Secures,
Delivers app
The Evolving Role of IT: Accelerate Mobile App Innovation
Business
requests an app
Developer
builds app
IT as Mobile App
Service Provider
Mobilize our
fieldworkers
- Complex to access to diverse, legacy resources
- Limited resource sharing and reuse
- Costly to maintain, scale app strategy

11. © 2015 Forrester Research, Inc. Reproduction Prohibited 11
Software — approaching a zero-day event!
Deliverytime
Zero-day
2-4
months
12-18
months

12. © 2015 Forrester Research, Inc. Reproduction Prohibited 12
Current Mobile Dev is Unsustainable
Multiple Data
Sources
Multiple
Mobile Apps
Broad Device
Coverage
Single
Geography
Multiple Data
Sources
Multiple
Mobile Apps
Broad Device
Coverage
Single
Geography
Multiple Data
Sources
Multiple
Mobile Apps
Broad Device
Coverage
Single
Geography
Multiple Data
Sources
Multiple
Mobile Apps
Broad Device
Coverage
Single
Geography

13. How IT Can Help

14. © 2014 Citrix Confidential14
81%
of CIOs believe app
development costs are
too high due to
complexity
Key Challenge: Mobile App Complexity
§ Data Transformation
§ Data Integration
§ Data Security
§ Bandwidth Optimization
§ Roles, Access Control
§ Offline Caching
§ User Authentication
§ Server Business Logic
§ Data Sharing
§ Secure VPN Access
§ API Versioning
§ Maintenance
§ Scalability
§ Deployment
§ Upgrades
Reality of
enterprise app
development
requirements
§ Mobilized business processes
§ Consumer-like experience
§ Cross-platform
Expectation of
enterprise mobile
app development
Source: Vanson Bourne

15. © 2014 Citrix Confidential15
Push
Notifications,
SMS
Messaging
Connectors
to Systems"
of Record
App
Specific
Business
Logic
RESTful
APIs across
all Data
Sources
Data Model
and Caching
SSO"
Micro-VPN
App SDK
Templates
Any OS
Any IDE
Any MEAP
Data
Encryption
App
Policy
Inter-App"
Controls
Enterprise"
App Store
Connect
MBaaS Layer
Build
App SDK Layer
Expanding IT Services Beyond App Security and Delivery
Secure and Deliver!
MAM Layer

16. © 2014 Citrix Confidential16
Mobilize businessSecure mobility Drive productivity
Develop, apply, and enforce
device security policies and
protect data
Deliver productivity apps optimized
for business
Mobilize business processes
and apps
Journey to value with Enterprise Mobility

17. © 2014 Citrix Confidential17
Enterprise Mobility Management has Evolved
40%
of mobile app
development projects
will leverage a MBaaS
platform by 2016
Manage
Devices
Secure
Foundation
(MDM)
Manage Apps
Enable Basic
Productivity
(MAM)
Enable App
Development
Higher-Value
Productivity
(MBaaS)
Enterprise
Mobility
Management
Source: Gartner
Enabled
by IT

18. © 2015 Forrester Research, Inc. Reproduction Prohibited 18
Mobile Integration Value
Business
Application
Business
Application
Business
Application
RESTful API Layer
Mobile SDK/Libraries

19. © 2015 Forrester Research, Inc. Reproduction Prohibited 19
More Than Just Data Access
• Context-driven mobile features
• Native push notification
• Cloud-based storage/processing
• Dynamic RESTful API
• Data store modelling
• User Management
• Technology and Business Analytics

20. Example Next-Generation EMM Solution:!
AnyPresence and Citrix XenMobile

21. © 2014 Citrix Confidential21
Introducing Citrix Business Mobilization
Powered by AnyPresence and Citrix
Secure Deliver
Citrix XenMobile
Connect
Build

22. Brief Demonstration

23. © 2014 Citrix Confidential23
Backend Server
BUILD
AnyPresence
Designer
Enterprise Integration and
Data Storage
User Interface Definition
Object Modeling and
Business Logic
Mobile Services and
Extensions
CONNECT
Mobile UI Starter Kits (Editable Code)
PUBLISH
Mobile SDKs (Docs and Test Scripts)
PUBLISH
Citrix
XenMobile
SECURE & DELIVER
Enterprise App Store
Deployment
App Data Policy
Management
App Usage Control and
Analytics
DEPLOY
Enterprise Backend Services
Roles and
Authentication
Integration and
Business Logic
Mobile
Services
PUBLISH
Source IT
Systems
Databases
Applications
Web Services
DEPLOY
Use any
MEAP or
Native IDE
Tool
Introducing Citrix Business Mobilization
Powered by AnyPresence and Citrix

24. Demand for enterprise mobile apps is huge and growing, therefore
EMM is evolving to meet this app demand!
!
IT departments must enable secure app development with a
solution that goes beyond the basics of device and app management
!
Requirements go beyond existing SOA and middleware to include
mobile-optimized APIs, cross-platform SDKs, and rapid app prototyping
!
Best-of-breed approach using MBaaS and EMM solutions, such
as AnyPresence and Citrix, provides a holistic platform for IT to
enable secure app development across the enterprise
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Summary

25. Keep in touch!
Contact AnyPresence
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