Submit Search
Upload
Hotel Channel Management
•
Download as PPTX, PDF
•
2 likes
•
1,685 views
Aparna Bhattacharya
Follow
A quick guide to hotel channel management and online distribution.
Read less
Read more
Technology
Business
Economy & Finance
Report
Share
Report
Share
1 of 15
Download now
Recommended
Hotel channel manager
Hotel channel manager
sudhir singh
Hotel channel management
Hotel channel management
Rahul Sharma
Rlc presentation
Rlc presentation
Sean McNamara
Availpro Presentation
Availpro Presentation
Niall Lenihan
Comparing Plumb5 Marketing Platform
Comparing Plumb5 Marketing Platform
Veer Endra
Plumb5 for Advertisers
Plumb5 for Advertisers
Veer Endra
AirspacePilot
AirspacePilot
Jeff Sheldon
Attribution marketing, from theory to reality - Kwanko
Attribution marketing, from theory to reality - Kwanko
Kwanko
Recommended
Hotel channel manager
Hotel channel manager
sudhir singh
Hotel channel management
Hotel channel management
Rahul Sharma
Rlc presentation
Rlc presentation
Sean McNamara
Availpro Presentation
Availpro Presentation
Niall Lenihan
Comparing Plumb5 Marketing Platform
Comparing Plumb5 Marketing Platform
Veer Endra
Plumb5 for Advertisers
Plumb5 for Advertisers
Veer Endra
AirspacePilot
AirspacePilot
Jeff Sheldon
Attribution marketing, from theory to reality - Kwanko
Attribution marketing, from theory to reality - Kwanko
Kwanko
Kwanko presentation 2016
Kwanko presentation 2016
Kwanko
Exact Drive Inc Overview
Exact Drive Inc Overview
guest74557d
Wakeupabroad presentation
Wakeupabroad presentation
Byron Thanopoulos
Conversation with Fellow Marketers
Conversation with Fellow Marketers
Veer Endra
howazit_one_pager6
howazit_one_pager6
Gilad Cohen
Wifi Marketing
Wifi Marketing
digitalmaster01
Intro.graph.live.marketing
Intro.graph.live.marketing
Marketing Material
HotelToWeb
HotelToWeb
didemc
INSOMNIS_Infographic_v2
INSOMNIS_Infographic_v2
Steve Grundy
Growth Hack 7 Optimize Google Ad Spend
Growth Hack 7 Optimize Google Ad Spend
Marketing Consultant X
Getting the Most out of Google Store Visits: How to Really Go OMNI-Channel
Getting the Most out of Google Store Visits: How to Really Go OMNI-Channel
Hanapin Marketing
Arming Mojiva's sellers
Arming Mojiva's sellers
Helen Kensett
Plumb5 for your premise
Plumb5 for your premise
Veer Endra
RMM Online Advertising Overview
RMM Online Advertising Overview
airrailey
Stubs - customer targeting in the real-world
Stubs - customer targeting in the real-world
Marshal Yung
Messenger funnels vs.email/website funnels
Messenger funnels vs.email/website funnels
Claudia Whetstone
Bid Method Infographic 2.19.15
Bid Method Infographic 2.19.15
Moniza Masud
CMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligence
Invoca
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
interlinkONE
Algorithm Marketplace and the new "Algorithm Economy"
Algorithm Marketplace and the new "Algorithm Economy"
Diego Oppenheimer
Hotel channel manager
Hotel channel manager
sudhir singh
Yahoo! Investor presentation
Yahoo! Investor presentation
redundante
More Related Content
What's hot
Kwanko presentation 2016
Kwanko presentation 2016
Kwanko
Exact Drive Inc Overview
Exact Drive Inc Overview
guest74557d
Wakeupabroad presentation
Wakeupabroad presentation
Byron Thanopoulos
Conversation with Fellow Marketers
Conversation with Fellow Marketers
Veer Endra
howazit_one_pager6
howazit_one_pager6
Gilad Cohen
Wifi Marketing
Wifi Marketing
digitalmaster01
Intro.graph.live.marketing
Intro.graph.live.marketing
Marketing Material
HotelToWeb
HotelToWeb
didemc
INSOMNIS_Infographic_v2
INSOMNIS_Infographic_v2
Steve Grundy
Growth Hack 7 Optimize Google Ad Spend
Growth Hack 7 Optimize Google Ad Spend
Marketing Consultant X
Getting the Most out of Google Store Visits: How to Really Go OMNI-Channel
Getting the Most out of Google Store Visits: How to Really Go OMNI-Channel
Hanapin Marketing
Arming Mojiva's sellers
Arming Mojiva's sellers
Helen Kensett
Plumb5 for your premise
Plumb5 for your premise
Veer Endra
RMM Online Advertising Overview
RMM Online Advertising Overview
airrailey
Stubs - customer targeting in the real-world
Stubs - customer targeting in the real-world
Marshal Yung
Messenger funnels vs.email/website funnels
Messenger funnels vs.email/website funnels
Claudia Whetstone
Bid Method Infographic 2.19.15
Bid Method Infographic 2.19.15
Moniza Masud
CMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligence
Invoca
What's hot
(18)
Kwanko presentation 2016
Kwanko presentation 2016
Exact Drive Inc Overview
Exact Drive Inc Overview
Wakeupabroad presentation
Wakeupabroad presentation
Conversation with Fellow Marketers
Conversation with Fellow Marketers
howazit_one_pager6
howazit_one_pager6
Wifi Marketing
Wifi Marketing
Intro.graph.live.marketing
Intro.graph.live.marketing
HotelToWeb
HotelToWeb
INSOMNIS_Infographic_v2
INSOMNIS_Infographic_v2
Growth Hack 7 Optimize Google Ad Spend
Growth Hack 7 Optimize Google Ad Spend
Getting the Most out of Google Store Visits: How to Really Go OMNI-Channel
Getting the Most out of Google Store Visits: How to Really Go OMNI-Channel
Arming Mojiva's sellers
Arming Mojiva's sellers
Plumb5 for your premise
Plumb5 for your premise
RMM Online Advertising Overview
RMM Online Advertising Overview
Stubs - customer targeting in the real-world
Stubs - customer targeting in the real-world
Messenger funnels vs.email/website funnels
Messenger funnels vs.email/website funnels
Bid Method Infographic 2.19.15
Bid Method Infographic 2.19.15
CMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligence
Viewers also liked
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
interlinkONE
Algorithm Marketplace and the new "Algorithm Economy"
Algorithm Marketplace and the new "Algorithm Economy"
Diego Oppenheimer
Hotel channel manager
Hotel channel manager
sudhir singh
Yahoo! Investor presentation
Yahoo! Investor presentation
redundante
Enjeux et opportunités de la transformation de la relation client et du digital
Enjeux et opportunités de la transformation de la relation client et du digital
Prosodie Capgemini
Quelle stratégie face aux OTA
Quelle stratégie face aux OTA
Tourisme Numérique, Forum de Deauville
Viewers also liked
(6)
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Algorithm Marketplace and the new "Algorithm Economy"
Algorithm Marketplace and the new "Algorithm Economy"
Hotel channel manager
Hotel channel manager
Yahoo! Investor presentation
Yahoo! Investor presentation
Enjeux et opportunités de la transformation de la relation client et du digital
Enjeux et opportunités de la transformation de la relation client et du digital
Quelle stratégie face aux OTA
Quelle stratégie face aux OTA
Similar to Hotel Channel Management
How to get your channel management right?
How to get your channel management right?
Jadavpur University
Channel management
Channel management
Daniel Gibson
True value vietnam sales hotel solution
True value vietnam sales hotel solution
truevaluevietnam
True value vietnam sales hotel solution v2
True value vietnam sales hotel solution v2
truevaluevietnam
10 Ways to Scale Your Vacation Rental Business.pptx
10 Ways to Scale Your Vacation Rental Business.pptx
MrAlfredSEO
Success In Internet Marketing
Success In Internet Marketing
Reny Sheetal
Call chatter presentation hospitality
Call chatter presentation hospitality
jeffjobe
Barbara Holmes CV Cluster Revenue June 2016
Barbara Holmes CV Cluster Revenue June 2016
Barbara Holmes
Ezrms
Ezrms
Infor
Spot Light on Revenue Management for Small & Independent Hotels
Spot Light on Revenue Management for Small & Independent Hotels
guest13f367
DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALORE
DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALORE
aepau13579
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALORE
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALORE
aepau13579
H SOLUTIONS
H SOLUTIONS
HSOLUTIONS
Evg Presentation 2010 General Np
Evg Presentation 2010 General Np
eingrand
Hotel revenue management
Hotel revenue management
Sainath Vernekar
DIgital/Online Marketing Proposal from Industry Leaders
DIgital/Online Marketing Proposal from Industry Leaders
Justine Jes Thomas
CV
CV
Wael Fadel
Arura Hospitality - Corporate Profile
Arura Hospitality - Corporate Profile
Amr Hamed
The House Always Wins: How smart technology maximizes revenue strategies for ...
The House Always Wins: How smart technology maximizes revenue strategies for ...
Nancy Huang
Mohammed Ashpak - GM CV 2023.pdf
Mohammed Ashpak - GM CV 2023.pdf
MohammedAshpak
Similar to Hotel Channel Management
(20)
How to get your channel management right?
How to get your channel management right?
Channel management
Channel management
True value vietnam sales hotel solution
True value vietnam sales hotel solution
True value vietnam sales hotel solution v2
True value vietnam sales hotel solution v2
10 Ways to Scale Your Vacation Rental Business.pptx
10 Ways to Scale Your Vacation Rental Business.pptx
Success In Internet Marketing
Success In Internet Marketing
Call chatter presentation hospitality
Call chatter presentation hospitality
Barbara Holmes CV Cluster Revenue June 2016
Barbara Holmes CV Cluster Revenue June 2016
Ezrms
Ezrms
Spot Light on Revenue Management for Small & Independent Hotels
Spot Light on Revenue Management for Small & Independent Hotels
DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALORE
DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALORE
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALORE
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALORE
H SOLUTIONS
H SOLUTIONS
Evg Presentation 2010 General Np
Evg Presentation 2010 General Np
Hotel revenue management
Hotel revenue management
DIgital/Online Marketing Proposal from Industry Leaders
DIgital/Online Marketing Proposal from Industry Leaders
CV
CV
Arura Hospitality - Corporate Profile
Arura Hospitality - Corporate Profile
The House Always Wins: How smart technology maximizes revenue strategies for ...
The House Always Wins: How smart technology maximizes revenue strategies for ...
Mohammed Ashpak - GM CV 2023.pdf
Mohammed Ashpak - GM CV 2023.pdf
More from Aparna Bhattacharya
Revenue management
Revenue management
Aparna Bhattacharya
Indian Traveller 2014
Indian Traveller 2014
Aparna Bhattacharya
Hotel online distribution 2014
Hotel online distribution 2014
Aparna Bhattacharya
The Indian Traveller 2014
The Indian Traveller 2014
Aparna Bhattacharya
Evolution of channel management
Evolution of channel management
Aparna Bhattacharya
E revmax infographic-hotel-technology-trends-2013
E revmax infographic-hotel-technology-trends-2013
Aparna Bhattacharya
More from Aparna Bhattacharya
(6)
Revenue management
Revenue management
Indian Traveller 2014
Indian Traveller 2014
Hotel online distribution 2014
Hotel online distribution 2014
The Indian Traveller 2014
The Indian Traveller 2014
Evolution of channel management
Evolution of channel management
E revmax infographic-hotel-technology-trends-2013
E revmax infographic-hotel-technology-trends-2013
Recently uploaded
Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
IES VE
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
FIDO Alliance
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Exakis Nelite
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
Patrick Viafore
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
panagenda
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
中 央社
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
FIDO Alliance
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
FIDO Alliance
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Skynet Technologies
2024 May Patch Tuesday
2024 May Patch Tuesday
Ivanti
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
marcuskenyatta275
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Stefan Dietze
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
FIDO Alliance
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
iSEO AI
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
Srushith Repakula
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
Lorenzo Miniero
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
Stephen Perrenod
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
panagenda
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
ScyllaDB
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
FIDO Alliance
Recently uploaded
(20)
Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
2024 May Patch Tuesday
2024 May Patch Tuesday
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Hotel Channel Management
1.
How To Get Your
Channel Management Right?
2.
Introduction © eRevMax Proprietary
2014 A prudent distribution, pricing and revenue strategy is the need of the hour!
3.
DID YOU KNOW © eRevMax
Proprietary 2014 ? Hoteliers update their rates up to 5 times a day to secure occupancy levels.
4.
Ensure that your
rates are consistently reflective of market conditions. © eRevMax Proprietary 2014
5.
Identify Your Customer Identify
your target audience © eRevMax Proprietary 2014 Build a whole personality profile Market your property in right avenues
6.
Revamp Your Website ©
eRevMax Proprietary 2014 » Make it user-friendly » Have clear descriptions, photos and directions » Integrate a booking engine to invite viewers to book direct » Invest in Search Engine Optimization (SEO).
7.
» Distribute inventory
to multiple sales channels. » Establish a balanced market mix consisting of global OTAs, regional OTAs, wholesalers and alternate channels © eRevMax Proprietary 2014
8.
Get Social » Design
a long-term strategy. » Identify prospects on Facebook, Twitter, YouTube » Assess your hotel’s reputation through online reviews. » Respond to reviews and feedbacks. More so for negative ones © eRevMax Proprietary 2014
9.
Price Shopping © eRevMax
Proprietary 2014 » Know your competitors. » Use market analysis to identify the rate range and average rate in your market » Position your rate accordingly
10.
Expand © eRevMax Proprietary
2014 » List a set of additional websites to target your guest » Invest in channel management technologies. » Ensure rates are accurate across all websites .
11.
Invest in Digital
Marketing » Attract guests with the right promotions. » Place your marketing messages and advertising across the most relevant websites © eRevMax Proprietary 2014
12.
Switch to Automated
Channel Management » Access to market data. » Make quick and informed rate decisions. » Manage rate and inventory allocation automatically. © eRevMax Proprietary 2014
13.
Pillars Of Effective Channel
Management Knowledge Data Access Know your product, competitors and the market Gather business intelligence to analyze understand your position Ensure rate & inventory allocation is updated in real-time to maximize bookings © eRevMax Proprietary 2014 Exposure Market the hotel to the right audience to increase reservations Analysis Use market analytics to optimize RevPAR through effective allocation
14.
Important Pins » Continually
reassess and analyze hotel data. » Focus your market and develop stable revenue streams. » Be adaptable to market changes. © eRevMax Proprietary 2014
15.
Thank You US Sales Office: eRevMax
Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com Visit us at www.erevmax.com © eRevMax Proprietary 2014 15
Download now