For those looking to improve their website features it seems that one of the most overlooked additions may be that of a weather widget. However, whether you’re a retailer whose business is cutting edge fashion, or a travel agent who may be a more traditionally suitable applicant for a weather widget, there is a world of reasons why such a website feature can serve your visitor well, and here are just five of them.

1. 5 reasons why your website needs a weather widget

2. What’s this about?
For those looking to improve their website features it seems that one of the most
overlooked additions may be that of a weather widget. However, whether you’re a
retailer whose business is cutting edge fashion, or a travel agent who may be a
more traditionally suitable applicant for a weather widget, there is a world of
reasons why such a website feature can serve your visitor well, and here are just
five of them.
WHAT’S THIS ABOUT?

3. 1. Weather widgets can inform
your visitors, and help them
plan ahead
Think about it, what is more influential on our lives than the weather? After all, it is what
defines holiday seasons, our clothing, our diets and even our daily commutes. So including a
weather widget on your website can help your visitors when they are planning ahead.
For those who use them in the savviest of ways, they can also serve to boost bottom lines. So
how about these ideas for size?
An online fashion retailer who serves up seasonal specific items, such as scarves, hats and
thick jumpers, on the coldest of days.
A travel agent that harnesses weather forecasts that highlight the brisker of temperatures for
those searching for last minute deals.
A travel ticket centre, such as a bus or train website, that demonstrates whether the
commute tomorrow will benefit from a brolly.
An astronomy-based website that features a weather widget that defines the best nights for
stargazing.
A charity that provides emergency relief around the world, which features a tornado or
extreme weather widget.

4. 2. A downloadable Weather Widget
can serve up custom messages
Sometimes going a step further can present serious business opportunities. And
providing users with a weather widget that they can download from your website
and onto their desktop can represent an everyday, ever present advertising
window right there on your target market’s computers. So serve up essential
weather forecasts alongside fun, engaging marketing messages that ensures that
your business name has an everyday mention.

5. 3.The weather widgets of today
are a whole lot more beautiful
than those of old
Once upon a time weather widgets were pretty ugly and came only in the colours
and designs that developers decided upon. Today, however, weather widgets
have really come into their own and can serve up weather forecasts both
beautifully and simply.

6. 4. Weather widgets are super
flexible, as well as accurate
Weather widgets can be completely customised to show the data and features
that you wish. This may include the most basic of features, such as current
temperature and upcoming weather over the next week, as well as more
comprehensive features, such as precipitation levels, night sky clarity and even
real time radar images that were previously only available for weather
professionals.

7. 5. And finally… it’s super
easy!
Installing a weather widget on your website can be super easy, and may just be a
matter of copy and pasting a few lines of code. That said, however, for the more
robust of widgets there are a world of developers out there that have built, and
that can build, seriously comprehensive applications that include everything from
location specific weather reports right through to data that is customised for the
alerting of specific events, such as dangerous weather. So whatever your website,
and whoever your target visitor, your weather widget can serve up weather data
to suit.

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5 reasons why your website needs a weather
widget