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How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
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How to get featured by Apple & Google
1. How To Get Featured
By Apple & Google
www.AppAgent.co
2. Founder at AppAgent
Hi! I’m Peter Fodor
‣ Mobile game marketeer
‣ Former co-founder at Flow Studio
‣ Launched 13 games and apps
‣ Reached 7 000 000 downloads
‣ Featured by Apple, Google, Microsoft & Amazon
3. Game Monetization
Positioning
& key message
App Store
Optimization
Segmentation
& re-engagent
Business
Development
User Acquisition Media OutreachApple & Google featuring
AppAgent
10. Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
W
hat
@petrfodor #gic15
11. Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
80% of the
featuring is game
originality and
execution
Tweet this!
@petrfodor #gic15
12. Soft launch is about
risk reduction both for
you and Apple/Google
Timing
Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
13. Using the latest Apple
& Google technologies
significantly increases
chances for featuringUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
14. An awesome icon,
perfect screenshots,
memorable name and a
video is a must have.Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
15. Be active and pitch
managers 1-2 months
before the launchUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
16. Avoid high seasons,
national holidays and big
releasesUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
21. ‣ Look and originality are more than numbers
‣ Featuring for 1-2 weeks
‣ Best New Games, Best New Updates,
Collections, Editor’s Choice.
‣ Featuring on D1 and later in collections
‣ You never know…
@petrfodor #gic15
24. ‣ An exclusive launch
‣ The very latest iOS tech (Metal, ReplayKit, App Thinning)
‣ Heavy use of the A9 chip
‣ An optimization for iPhone 6S+ and iPad Pro
‣ Sub 100 Mb builds
‣ Localizations
How to please Tim?
28. ‣ Data: retention & ARPU from softlaunch
‣ 10 000+ downloads, 4.2+ rating, Play S.
‣ Featuring for 1 week, often after the launch
‣ New and updated games, collections…
‣ Editorial team sends a review of the game
@petrfodor #gic15
29. ‣ Android shaped icon is a must
‣ Video without Apple logos/badges/devices
‣ Simultaneous launch on mobile platforms
‣ Play Services integration
‣ At least one non-manipulated screenshot per device
‣ AdMob and Google Analytics is nice to have
‣ Localizations
How to please Larry?
39. Leverage featuring to get media attention
and remind them of your game.
Tweet this!
@petrfodor #gic15
40. “Hey Anna,
I just wanna remind you about
Ocean Blast. The game has just
been featured by Apple in Best
New Games in the US. Would
you like to give it a try?”
@petrfodor #gic15