While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as retention and app indexing? With both Google and Apple getting more sophisticated with their ranking algorithm, developers can no longer rely on simply keyword stuffing their app name and description. #ASO #AppStoreOptimization #Google #Apple

2. App Store Optimization (ASO)

3. 1. App Indexing Will Have a Strong Impact on ASO

4. 2. Reputation Management Will Become More Crucial

5. 3. Real-Time Mobile Analytics Will Evolve

6. 4. An Increase in ASO-savvy Agencies and Service
Providers

7. 5. More Real-time A/B Testing on Mobile

8. 6. The App Description Will Become More Crucial For
ASO Than Ever Before

9. 7. In-app Engagement and Personalization Will
Become More Sophisticated

10. Reference
http://thenextweb.com/apps/2016/01/28/7-trends-for-app-store-optimization/
https://www.biznessapps.com/blog/app-store-search-optimization-tips-tools/
http://www.apptamin.com/blog/app-store-optimization-aso-app-name-and-
keywords/

11. Thank You