This document discusses how mobile app publishers can increase user engagement and monetization through the Calldorado SDK. The SDK allows apps to show caller ID for incoming calls using an "After Call Screen" that displays ads. A case study shows how the Write Snaps app increased revenue by over 300% and active users by 42% by integrating the Calldorado SDK. The SDK can be easily integrated and provides opportunities for in-call and post-call advertising impressions.

1. Advertisement and
user engagement
linked to calls
Revolution of Mobile
Monetization
Peter Jacobsen
Senior
Publisher Relations Manager

3. TIME SPENT
ON MOBILE
28 Min
26 Min
20 Min
16 Min
Sources:
Intel, UBS, Deadzones, Statista
1,5h+
per day

4. “APPTENTION”
23 apps
26 apps
2014
2016
45h
/month
20h/
month
1 of 5
Apps are installed
and then forgotten

5. MONETIZATION STRATEGIES
FREEMIUM IN-­APP
ADVERTISEMENT
PAID
SUBSCRIPTION SPONSORSHIP
(INCENTIVIZED
ADVERTISING)
AD-­FREE
PREMIUM

7. APP LIFE CYCLE

8. THE CALLDORADO SDK
Monetization
User
EngagementFeature

9. ü Caller ID indentifies callers while the
call is happening – even the ones not
in the user’s contact list.
ü No more number guessing or
avoiding unknown spam callers.
ü Caller ID prepares users for the call
CALLER ID
FEATURE

10. During calls After calls

11. CALLDORADO
”AFTER CALL SCREEN”
New feature – Caller ID
In your app’s look and feel

12. User engagement field
Deep links to a specific
feature in your app
CALLDORADO
”AFTER CALL SCREEN”

13. Monetize active &
inactive users
Contextual ads on the
After Call screens
CALLDORADO
”AFTER CALL SCREEN”

14. Calldorado automatically informs
users about the new caller ID feature
USER FEATURE
NOTIFICATION

15. Users can customize or disable
the Caller ID feature in settings
OPTIONAL
FEATURE

16. MORE THAN 1500+ APPS
OFFER CALLDORADO CALLER ID

17. The Caller ID ad
format creates a
constant stream
of ad impressions
AD IMPRESSIONS
(impressions / user / month)
150
40
Caller ID
Impressions
In-­app
Impressions

18. FIRST INSTALL WINS
Install protection ensures that a user
who has installed more than one app
using the Calldorado SDK will not see
caller ID screens multiple times.
The first installed app gets the
priority to show the screens.

19. GLOBAL PUBLISHERS

20. CASE STUDY
Write Snaps
By Sappalodapps
Current installs: 500K – 1M

21. APP SUCCESS STORY
Write Snaps
Challenges
o Low earnings from in-­app ads
o Many inactive users (difficult to re-­engage users)
Photography app that allows users to write on
their photos easily. Additionally you can add
photo filters to your picture.

22. App success story
Write Snaps
SOLUTION

23. REVENUE
Per month
During calls After calls
In-­app
Revenue
App success story
Write Snaps
2100$

24. REVENUE
Per month
8500$
2100$
Per month
In-­app
Revenue
Caller ID
Revenue
App success story
Write Snaps
During calls After calls

25. 24%
Without
Calldorado
ACTIVE USERS
App success story
Write Snaps

26. ACTIVE USERS
42%
24%
Without
Calldorado
With
Calldorado
App success story
Write Snaps

27. TOTAL IMPRESSIONS
Basic in-­app impressions
Caller ID ad impressions
from the Calldorado SDK
25%
75%
App success story
Write Snaps

28. See how much money you can make at calldorado.com

29. EASY INTEGRATION
Integration in less
than 10 minutes
Android Studio, Eclipse,
Cordova, Unity,
GameMaker: Studio &
React Native
Best Practice &
Documentation Guide
Go to my.calldorado.com/login/signup and sign up

30. GET STARTED TODAY
CALLDORADO.COM

31. Q & A
Peter Jacobsen
Senior
Publisher Relations Manager
PJ@Calldorado.com