Презентация с MMC 2017: http://apptractor.ru/m3c

1. THE SMART PARENTAL ASSISTANT

2. HELLO BABYBABY BOT
HELLO BELLY
BABY SNAP
Family ecosystemSmart Parental Assistans
Pregnancy guide
One second every day
All parents worry a lot about baby — from infant
to school age and beyond: growth, health, products,
activities, memories and milestones. Today, they use
outdated sites and forums with static impersonal
data. A lot of time spent just for searching.
A mature market is begging for disruption.
PROBLEM: IMPERSONAL DATA
Smart Parental Assistant is designed to help new
families become better parents, save their time and
keep precious memories. We have created a mobile-
first, complex family ecosystem with different mobile
apps smartly connected to each other. All parental
needs collected in one place. We keep common baby
data and present it in a personal way. Privately and
secure.
Hello Baby connects personal communities and
provides only relevant information and services.
BIG IDEA: SMART HELPER
ECOSYSTEMSMART APPS FOR PARENTS

3. babyalbum.com
BABY STORYPRIVATE ALBUM FOR FAMILY
SERVICES
Parents love watching how their baby changes
every day. Hello Baby has created easy-to-use tools
for capturing and tracking big moments in child’s
development. These moments can be shared with a
close circle of friends and family.
As parents use our tools, they provide us unique
complex of static and dynamic personal data: age,
name, sex, location, different types of content,
milestones (1st step, word, tooth), family connections,
measurements.
The platform always knows upcoming milestones in
baby’s life: the first word, the first step, the first tooth
and much more. Big data analytics are used by all
services inside our family ecosystem — coordinating
baby’s development with current needs and relevant
information.
MILESTONES
An easy way to make an artwork from
photos and share it. Kids love it.
Save one second every day and see
how baby is growing up in automatically
prepared movies.
The user doesn’t need to be a designer
to prepare a great album. We have
made everything automatically.
Measure height and weight. Connect
gadgets for better understanding
baby’s development.
Health
Daily Snapshot
Dynamic stickers
Printed albums
MONETIZATIONCOMPLETE STORY OF CHILDHOOD
big from $30
small from $10
500+ soldPRINTED ALBUMS
movie for $2 coming soonVIDEOSTORIES

4. babyalbum.com
COMMUNITYPARENTS STORIES, EXPERT’S CONTENT
A special place, where modern parents can share
visual stories about their babies. Baby brands and
experts are also involved in the Community by
sharing their expertise. Questions and Answers
section helps to find relevant information. We are
using ML to understand users’ interests better and
make our Community more interesting.
Top Instagram bloggers are actively involved into
our Community by posting exclusive content.
CELEBRITY BLOGGERS
Daddies Dani Marie Krum
Brianne Manz
Olga Gajienko
Moms and their stories
Celebrity moms
Sasha Zvereva
Kids experts
Popular baby brands
Kristina Shegoleva
MONETIZATIONTALK TO MOMS WHO UNDERSTAND YOU
from $20,000 3 campaigns doneSPECIAL PROJECTS
Blogger
Blogger
Actress & blogger
Singer & blogger
Model & Blogger

5. babyalbum.com
MARKETDATA-DRIVEN MARKETPLACE
3000+
75
selected products
brands
The first personalized market for babies. Since
we have access to baby personal dataset, we can
better understand what is relevant for a current
kid at this moment. Every product is a simple card.
If mother likes it, product going to wishlist. Every
family member in the system can see this and buy
only useful presents.
To provide relevant goods and services that
parents will want to try and purchase we are using
data such as:
Only best baby goods and family
essentials, curated by our team
AI-DRIVEN SELECTION
GOODS SELECTED FOR YOU
• age and gender
• measurements
• milestones: first step, word...
• holidays, personal events
• deep photo analysis
• cutomers behaviour
MONETIZATION
10% from every
purchase
launched in Russia,
soon globally
MARKET

6. babyalbum.com
NEARBYBEST LOCAL EVENTS
It’s very easy to find good restaurants or cinemas,
but it’s become tough to find something interesting
for your kids. Our mission is to show the best
activities nearby for the next 24 hours on the map.
All activities are relevant for user’s kids.
Also, parents can find each other nearby, make new
friends locally and discover new activities with their
kids.
We integrated a unique messaging tool. Now it’s
easy to contact baby centres directly through the
application.
All activities for each child via one subscription.
BABY PASS
MONETIZATIONHIDDEN GEMS CLOSE TO YOU
monthly $50
annual $500
coming Spring 2017EVENTS NEARBY
Best local activities
every 24 hours
Mobile-first
solution
Quick integrations with
existing activities providers

7. babyalbum.com
The cutest and funniest guide for future moms.
Every week of pregnancy future mother gets several
tips: about her health and baby developing. Daddies
have special tips. No heavy medical information,
overloaded by specific terminology — only useful
practical tips in cozy form.
Tips from experts
and top bloggers
Daddies friendly
Mommy Yoga
Womb Visualization
HELLO BELLYTHE CUTEST PREGNANCY GUIDE
MONETIZATIONPREGNANCY IS FUN, NOT STRESS
from $10,000 coming Spring 2017INTEGRATIONS
30% from every
purchase
$4 for any feature
coming Spring 2017
coming Spring 2017
TELEMEDICINE
PAID FEATURES
One of the fastest growing
apps in segment

8. babyalbum.com
Now modern parents can easily capture one-
second snap every day and get a movie
of baby’s growing.
We all have tons of photos and videos with our
babies but no complete story. Baby Snap helps
to get the big picture: the whole time-lapse of
baby. 1 second every day to capture, one tap
to make a movie!
This important mission can be shared among
all family members never to skip valuable
baby moments.
The final baby story can be geneated in a few
taps: just pick first and last snaps and start!
BABY SNAPONE SECOND OF BABY EVERY DAY
ONE, TWO, SNAP! THE MOVIE

9. babyalbum.com
BABY BOTSMART BOT FOR MESSENGER
Smart Bot helps parents with daily needs:
save memories, find activities nearby, q&a, add
measurements, connect relatives and much more.
Anna, I found your husband on
Facebook. You can add him to
Stefanie’s private album. Also, you
can add your relatives, just click
on them.
What was Stefanie’s first word?
What about recording Stefanie’s
voice now?
Here is what I’ve found in our
Community for your question.
Hey, Anna. Let’s update Stefanie’s
measurements? Kids are growing
up so fast.
Sure. Today she is 32 In and 35 lb.
Add, please.
Should I buy a baby walker?
She said mooomy. It was so funny.
Go to Market
Anna, congrats with Stefanie’s
first step. It’s time to try diapers
for active babies. Our friends from
Pampers have prepared a present
for you in the Market.
I have prepared a Moment
album for you. It can be a great
Christmas present for Granny!
Check it out.
PARENTAL ASSISTANT IN MESSENGER

10. babyalbum.com
METRICSSUCCESS STORY
HELLO BABY
HELLO BELLY
250,000+
2,5 y.o.
5 min
total installs
average age
session time
RUSSIA
installs
OTHERS
installs
USA
installs
145K
60K
45K
Hello Baby was featured in 1 month after launch
in hundreds of countries and got Best of 2015.
Hello Belly was featured in 2 weeks after launch!
We are on Apple offical site as Apple Pay partner.
FEATURING
main page
App Store
main page
Google Play
categories
App Store
42 times 32 times
10 times
376 times 305 times
190,000+
installs since Jan 23, 2017
RUSSIA
installs
OTHERS
installs
USA
installs
96K
55K
39K

11. babyalbum.com
ROADMAPHOW WE CHANGE THE WORLD
COMMUNITY
MAR APR MAY
20 ambassadors +
10 top bloggers
100 000
installs 50%
retention
800 000
installs
400 000
installs
Round A
investments
Integrations with
US local experts
Strategic partnerships
with tier 1 baby brands
JUN JUL AUG
MARKETPREGNANCY BABY SNAPNEARBY HEALTH

12. babyalbum.com
GO-TO-MARKETHOW TO WIN BABY MARKET
celebrity marketing
ambassadors
CELEBRITY
strategic partnerships
with tier-1 baby brands
integrations with stores
Apple Editor’s Choice
tops of categories
articles
reviews
viral mechanics
small viral apps
VIRALITY PARTNERSHIPS PR&SMM FEATURING
We don’t believe in user acquisition from Facebook, Instagram or Google
AdWords. We use it, but we’re focused on growth hacking and viral loops,
and every month we’re reducing our dependence on paid channels.
NO DIRECT ADS

13. babyalbum.com
FOUNDERS
TEAM
MARKET SNAPSHOT
COMPANYGOOD FELLAS
HelloBaby, Inc. (Delaware). Founded in 2015.
HQ and founders in the US, production in Moscow.
68 Willow Rd. Menlo Park, CA 94025
$950,000
COMPANY
ADVISORS
FUNDING
$72,000
the average household
spend for a child over the
first six years.
babies 0–6 years, US
Serial entrepreneur, BootUp founder
linkedin.com/in/agarwalmukul
Serial entrepreneur, BootUp founder
linkedin.com/in/marcotv
MUKUL AGARWAL MARCO TEN VAANHOLT
$28 Bln/year
target mobile
market volume, US
24MLN
raised from VCs & angels part of BootUp family
VITALIY URBAN
vitaliy@babyalbum.com
linkedin.com/in/vitaliyurban
Founder, Product owner
11+ years in digital production
Britanica Design Bureau founder
Worked with Danone, Casio,
Megafon, Stada, Bacardi
British Higher School
of Art&Design
D&Ad Best of year design
award, Awwwards
TIM RAITER
tim@babyalbum.com
linkedin.com/in/timraiter
Founder, Art-director
12+ years in digital production
SuitUp founder
Worked with P&G, Philips, VW,
Mars, Braun, Lactalis
British Higher School
of Art&Design
D&Ad Best of year design
award, CSS Awards
2 back-end developer
1 tester
1 editor
2 iOS developers
1 front-end developer 2 Android developers
1 PR executive
Our competitors address parts of parental needs,
but none has created the complete one-stop family
ecosystem. Some focus on Memories and others on
Health. Hello Baby is creating the most comprehen-
sive family platform for all family needs.
COMPETITORS
23 SNAPS
memories health ecosystem
HELLO BABY
MOM LIFEFIRST SMILE
NOTABLI GLOW BABY
LIFECAKE BABY BUNDLE

14. hello@babyalbum.com
BABYALBUM.COM
THNX!
HelloBaby, Inc. 68 Willow Rd, Menlo Park, CA 94025