Jena Donlin, Product Marketing Manager at Appboy (soon to be Braze), discusses what Apple and Google's mobile OS updates mean for the future of mobile engagement
5. MOBILE / IT’S MORE THAN JUST APPS
69%OF DIGITAL
TIME*
MOBILE
ACCOUNTS FOR
S O U R C E : * M A R K E T I N G L A N D 2 0 1 7 “ M O B I L E N O W A C C O U N T S F O R N E A R LY 7 0 % O F D I G I TA L M E D I A T I M E ”
40%OF MOBILE TIME IS
SPENT ON THE
MOBILE WEB*
NEARLY
30+%
OF DIGITAL
TIME*
DESKTOP STILL
USED FOR
12. S O U R C E : T E C H C R U N C H 2 0 1 7 “ I O S 1 1 ’ S B LU E B A R W I L L S H A M E A P P S
T H AT O V E R Z E A LO U S LY A C C E S S YO U R LO C AT I O N ”
ARE YOU TRACKING
LOCATION DATA?
BEWARE THE
BLUE BAR
OF SHAME
LOCATION-TRACKING / iOS UPDATES
14. iOS APP STORE UPDATESS O U R C E : M A C R U M O R S 2 0 1 7 “A P P L E R E V E A L S R E D E S I G N E D A P P S TO R E F O R I O S 1 1 W I T H D E S I G N S I M I L A R TO A P P L E M U S I C ”
15. APP STORE UPDATES / NEW APP REVIEWS API
S O U R C E : D E V E LO P E R . A P P L E . C O M
USERS CAN NOW
SUBMIT REVIEWS
WITHOUT
LEAVING
YOUR APP
16. APP STORE UPDATES / NO MORE CUSTOM PROMPTS
S O U R C E : 9 TO 5 M A C 2 0 1 7 “A P P S TO R E N O W R E Q U I R E S D E V E LO P E R S TO U S E O F F I C I A L A P I TO R E Q U E S T A P P R AT I N G S , D I S A L LO W S C U S TO M P R O M P T S ”
WANT TO ASK YOUR
USERS FOR AN APP
REVIEW?
REMEMBER
THE NEW
ANNUAL CAP
17. APP STORE UPDATES / BRANDS CAN RESPOND TO REVIEWS
S O U R C E : D E V E LO P E R . A P P L E . C O M
THE LINES BETWEEN
MARKETING,
PRODUCT, AND
CUSTOMER SERVICE
EXPERIENCES
ARE BLURRING