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UX & DESIGN
“

LEFT UNCHECKED, TECHNOLOGY TURNS
PEOPLE INTO PROXIES. THAT’S WHY IT’S SO
CRUCIAL THAT WE INTEGRATE EMPATHY AND
COMPASSION INTO THE DESIGN PROCESS.

WHITNEY HESS

@WHITNEYHESS
WHITNEYHESS.COM
!
“

YOU’RE ALMOST
ALWAYS WRONG
ABOUT YOUR USERS.
MANIK RATHEE
@MANIKRATHEE
MANIKRATHEE.COM
“

MAKING WORK THAT'S FUN AND QUIRKY IS MY
GOAL, BUT THAT DOESN'T MEAN I HAVE TO
SACRIFICE MY PROFESSIONALISM TO GET THERE.
KYLE STEED
@KYLESTEED
KYLESTEED.COM
“

YOU ARE DESIGNING FOR PEOPLE;
YOU NEED TO BE WELL VERSED IN
THE ABILITIES AND FRAILTIES OF
THE HUMAN MIND. THERE ARE
FUNDAMENTAL TRUTHS ABOUT OF
WHAT WE ARE CAPABLE THAT RUNS
DEEPER THAN CULTURE AND
LANGUAGE. HOW MUCH CAN YOU
STORE IN SHORT-TERM MEMORY?
WHAT ARE THE PROPERTIES OF
YOUR LOCUS OF ATTENTION? HOW
LONG DOES IT TAKE TO CHOOSE AN
ITEM IN AN ORDERED LIST?
AZA RASKIN
@AZA
AZARASK.IN
“

USERS ARE NOT ALWAYS
LOGICAL, AT LEAST NOT ON
THE SURFACE. TO BE A GREAT
DESIGNER YOU NEED TO LOOK
A LITTLE DEEPER INTO HOW
PEOPLE THINK AND ACT.
PAUL BOAG

@BOAGWORLD
HTTP://BOAGWORLD.COM
“

IN ORDER FOR OTHERS TO BUY
INTO UX THINKING, WE NEED
TO MAKE IT CLEAR HOW OUR
WORK PROVIDES VALUE TO
OTHERS. DON’T MAKE YOUR
COWORKERS AND CLIENTS
GUESS HOW YOU CAN HELP
THEM REACH THEIR OWN
GOALS, SHOW THEM DIRECTLY.
!

CATRIONA CORNETT
@INSPIREUX
INSPIREUX.COM/
“

DESIGN CAN BE ART. DESIGN CAN BE
AESTHETICS. DESIGN IS SO SIMPLE,
THAT'S WHY IT IS SO COMPLICATED.
PAUL RAND
“

GETTING IN THE WAY OF A SPEEDING FREIGHT
TRAIN USUALLY DOESN’T END WELL. IT TAKES A
LOT OF EFFORT TO SHIFT THE COURSE OF
SOMETHING WITH THAT MUCH MOMENTUM.
RATHER THAN FORCING PEOPLE TO DIVERT THEIR
ATTENTION FROM THEIR PRIMARY TASK, COME
TO WHERE THEY ARE.
!

LUKE WROBLEWSKI
@LUKEW
LUKEW.COM
“

IF YOU DON’T TALK TO
YOUR CUSTOMERS,
HOW WILL YOU KNOW
HOW TO TALK TO YOUR
CUSTOMERS?
WILL EVANS
@semanticwill
tlclabs.co
“

WHEN I DESIGN, I WORK VERY HARD
TO MAKE THE INTERFACE EXPERIENCE
FEEL LIKE THERE’S A HUMAN ON THE
OTHER END, NOT A COMPUTER.
AARRON WALTER
@AARRON
AARRONWALTER.COM
“

A DESIGNER KNOWS HE HAS ACHIEVED
PERFECTION NOT WHEN THERE IS
NOTHING LEFT TO ADD, BUT WHEN
THERE IS NOTHING LEFT TO TAKE AWAY.
ANTOINE DE SAINT-EXUPERY
“

THERE’S NOTHING LIKE PUTTING YOUR
ASSUMPTIONS TO THE TEST IN FRONT OF USERS.
NOT ONLY DO YOU GET TO SEE THE YOUR WORK
IN THE WILD, YOU’LL FREQUENTLY GET AMAZING
IDEAS FROM USERS BECAUSE THEY USE THE
SYSTEM EVERYDAY.
PATRICK NEEMAN
@USABILITYCOUNTS
USABILITYCOUNTS.COM/
“

MATURE DESIGNERS DON’T ALLOW THEMSELVES TO
GROW SO PREOCCUPIED WITH VISUALS AND
PERSONAL ESTHETIC PREFERENCES THAT THEY
FORGO GREATER NEEDS. THEY ACCEPT THAT THEIR
UNIQUE VISION NEEDS TO TAKE A BACK-SEAT TO
BROADER ORGANIZATIONAL DEMANDS, BRAND
IDENTITY SYSTEMS, AND OTHER PRE-DETERMINED
REQUIREMENTS THAT NEED TO BE MAINTAINED.
ERIC KARJALUOTO
@KARJ
ERICKARJALUOTO.COM
“

VERY OFTEN DESIGN IS THE MOST
IMMEDIATE WAY OF DEFINING WHAT
PRODUCTS BECOME IN PEOPLE'S
MINDS.
JOHNNY IVE
“

A GREAT USER INTERFACE IS SO
SEAMLESS THAT WE DON’T
EVEN THINK ABOUT IT … BUT A
POOR USER EXPERIENCE TENDS
TO MAKE US FRUSTRATED,
IMPATIENT, EVEN ANGRY – AND
WE INHERENTLY REMEMBER
THAT NEGATIVE EXPERIENCE
FOR A LONGER TIME.
JUSTIN MIFSUD
@JUSTINMIFSUD
USABILITYGEEK.COM
“

UI IS THE SADDLE,
THE STIRRUPS,
AND THE REIGNS.
UX IS THE FEELING
YOU GET BEING
ABLE TO RIDE THE
HORSE, AND ROPE
YOUR CATTLE.
DAIN MILLER
@_DAIN
“

WHEN THERE’S THAT BALANCE
BETWEEN FUNCTIONALITY AND
EMOTION, THE TWO AMPLIFY EACH
OTHER AND THE RESULT IS REALLY
POWERFUL. I’M ALWAYS TRYING TO
GET THERE WHEN I’M DESIGNING.
MIKE MATAS
@MIKE_MATAS
MIKEMATAS.COM
“

THE ABILITY TO PICK UP A GADGET AND DO
THINGS WITHOUT OVERTHINKING HOW IT
WORKS IS NOT ONLY A GOOD THING, IT'S WHAT
BUYERS HAVE COME TO EXPECT.
JAMES KENDRICK
@JKENDRICK
“

GOOD UX IS CULTURAL. IF YOU WANT TO HIRE A
FREELANCER TO ‘DO UX’ , IT’S LIKE PUTTING A
PLASTER ON GANGRENOUS LEG.
LEISA REICHELT
@LEISA
DISAMBIGUITY.COM
“

THE NEXT GENERATION OF USERS IS UPON US.
THEIR CONTEXT IS TOUCH, MOBILITY AND SPEED.
REACHING THEM REQUIRES INTUITIVE DESIGN.
FOR BETTER OR WORSE, THEY ARE MOBILE FIRST.
JON FOX
@JONFOXUX
JONFOXPHOTO.COM
If you liked this ebook, you’ll love

a drag-and-drop interface for
building user on boarding tours
TRY IT TODAY FOR FREE.
Sources
http://business-technology.co.uk/wp-content/uploads/2012/12/irobot.jpg
http://timewithtandy.files.wordpress.com/2012/10/wrong-way-sing1.jpg
http://3oneseven.com/22/neon-brain/
http://trekkerscrapbook.files.wordpress.com/2012/05/thetroublewithtribbleshd1447.jpg
http://ispeakeasyblog.files.wordpress.com/2011/11/speaker-at-podium.jpg
http://blog.frankiefoto.com/wp-content/uploads/2011/10/take-the-train.jpg
http://www.wfpiccs.org/wp-content/uploads/2013/02/cute-girl-talking-on-the-phone.jpg
http://www.sethchernoff.com/wp-content/uploads/2011/09/Man-on-Rope-Bridge-1024x845.jpg
http://blackbeltbartending.com/wp-content/uploads/2013/03/tip_of_the_iceberg.jpg
http://cdn.cultofmac.com/wp-content/uploads/2011/03/ipad2_facetime.jpg
http://www.kmpaint.com/cowboy-riding-horse-with-sunset-id-29143.html
http://th04.deviantart.net/fs70/PRE/i/2013/029/8/1/elbe_leg_cast_v__by_gontram-d5t5m8w.jpg
http://www.mamaneedsmana.com/wp-content/uploads/2013/07/baby-ipad.jpg

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