SlideShare a Scribd company logo
1 of 20
Let’s Talk About iOS Users
How Do I Find High Quality, Engaged Players?


                                               Organic or word of mouth

                                               IOS App Store

                                               Advertising

                                               Viral Channels


                                               Mobile Publisher

                                               Social Networks
Word of Mouth
 How Can I Get People Talking About My Game?


       Word of mouth is the #1 way users
       discover mobile games*

       Get yourself in blogs and game
       review sites

       Take Away: Build a great game!




*Inside Mobile Apps, 2012: http://www.insidemobileapps.com/2012/07/11/word-of-mouth-app-store-features-
and-searches-are-the-most-popular-methods-to-find-new-mobile-games-says-independent-developer-ampulum/
EEDAR Study On Discovery
The App Store
How Do I Get Priority Placement?


    Spend a gazillion dollars on
    user acquisition quickly

    OR

    Be strategic and form a
    relationship with Apple
5 Tips to Get Noticed By Apple
 Pitch the blogs and publications that
 APPLE EMPLOYEES actually read

 Focus on the quality of the app and
 execution

 Make a great demo video that focuses
 on the gameplay, not the developers

 Make sure your app uses Apple’s
 newest features

 Attend and network at all Apple events
Advertising
 Get Ready to Spend…User Acquisition Prices on the Rise*



                                                             User acquisition costs on IOS
                                                             range for $2 to $7 in the US
                                                             Ad types-> Incentivized, Video,
                                                             CPI,CPC, banner, cross-promo,
                                                             etc.
                                                             Which Ad Networks?-> Tapjoy,
                                                             Flurry, Applifer, Ad Colony, W3i,
                                                             Chartboost, etc.




*http://techcrunch.com/2012/07/30/w3i-app-marketing-costs/
Mobile App Virality
How to Increase Your K-Factor


    • Make your game inherently viral
        Go asynchronous - Words with Friends, Song Pop, Draw Something


    • Add existing social graphs to your game
        Facebook, Twitter, YouTube

    • Build a great game!
        Users will share a game they think is fun with their friends

    • Make it Shareworthy!
        Create moments that users want to share with their friends
When should you go with a
publisher?




Only when all else fails!
Mobile Publisher Advice
Who are we talking about we we say publisher?
  A 3rd party that provides: funding, distribution, marketing and users

  Examples: Gree, Activision, Mobage, TinyCo, Atari, Zynga, 6waves, Rovio




What do they do for you?
  The above and what else?
  No guarantee publisher will live up to promises

  Your future is 100% tied to the publisher
Mobile Social Networks
Are Any Worth Talking to?


• Gree: Will cost you 15-25% of your revenue

• Playphone: Have traction, so it’s worth a conversation

•   Mobage: Same as Gree

•   Papaya: Android focused
Everyplay
• Social sharing with game replays

• Digitize the “word of mouth” experience

• Distribution
   – Users record their Gameplay and share across social channels


• Engagement
   – Real people are interesting. Let fans post how-tos, guides, boast and
     connect
Discovery
Discovery
Engagement
Engagement
Final Advice
• Build an amazing game with social components

• Leverage existing social graphs
   – Facebook, Twitter, Mobile Social Networks
• Research and try new mobile social graphs – EVERYPLAY!

• You’ll need to spend money -> Spend wisely

• Sign with a publisher as a last resort
Mobile App Discovery by Applifier

More Related Content

What's hot

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSkip Roncal
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for BusinessesDavid Liem
 
Overview & Best Practices for Facebook Sponsored Stories
Overview & Best Practices for Facebook Sponsored StoriesOverview & Best Practices for Facebook Sponsored Stories
Overview & Best Practices for Facebook Sponsored StoriesAlphaBoost
 
Mobile devices think apps not ads
Mobile devices think apps not adsMobile devices think apps not ads
Mobile devices think apps not adsBhaskar Jyoti Bora
 
The Deep Down Truth About Native - WTF Native NYC, 11/3/15
The Deep Down Truth About Native - WTF Native NYC, 11/3/15The Deep Down Truth About Native - WTF Native NYC, 11/3/15
The Deep Down Truth About Native - WTF Native NYC, 11/3/15Digiday
 
How to Create Real-World Results with Online Influencers
How to Create Real-World Results with Online InfluencersHow to Create Real-World Results with Online Influencers
How to Create Real-World Results with Online InfluencersMariana Rodriguez
 
Introduction to mobile site
Introduction to mobile siteIntroduction to mobile site
Introduction to mobile siteDigital Shende
 
iiD Showcase - 'Go Beyond' App
iiD Showcase - 'Go Beyond' AppiiD Showcase - 'Go Beyond' App
iiD Showcase - 'Go Beyond' Appideas in digital
 

What's hot (9)

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for Businesses
 
Android design in action
Android design in actionAndroid design in action
Android design in action
 
Overview & Best Practices for Facebook Sponsored Stories
Overview & Best Practices for Facebook Sponsored StoriesOverview & Best Practices for Facebook Sponsored Stories
Overview & Best Practices for Facebook Sponsored Stories
 
Mobile devices think apps not ads
Mobile devices think apps not adsMobile devices think apps not ads
Mobile devices think apps not ads
 
The Deep Down Truth About Native - WTF Native NYC, 11/3/15
The Deep Down Truth About Native - WTF Native NYC, 11/3/15The Deep Down Truth About Native - WTF Native NYC, 11/3/15
The Deep Down Truth About Native - WTF Native NYC, 11/3/15
 
How to Create Real-World Results with Online Influencers
How to Create Real-World Results with Online InfluencersHow to Create Real-World Results with Online Influencers
How to Create Real-World Results with Online Influencers
 
Introduction to mobile site
Introduction to mobile siteIntroduction to mobile site
Introduction to mobile site
 
iiD Showcase - 'Go Beyond' App
iiD Showcase - 'Go Beyond' AppiiD Showcase - 'Go Beyond' App
iiD Showcase - 'Go Beyond' App
 

Similar to Mobile App Discovery by Applifier

[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)
[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)
[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)GAMENEXT Works
 
The 4Ps of Mobile App Marketing
The 4Ps of Mobile App Marketing The 4Ps of Mobile App Marketing
The 4Ps of Mobile App Marketing CodeNgo
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryMoses Kemibaro
 
The App Marketing Playbook
The App Marketing PlaybookThe App Marketing Playbook
The App Marketing PlaybookOren Todoros
 
We are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue ModelsWe are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue ModelsGBG Mumbai
 
The ten commandments of app marketing
The ten commandments of app marketingThe ten commandments of app marketing
The ten commandments of app marketingBig Ideas Machine
 
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayThe Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
 
Content Marketing Strategy
Content Marketing StrategyContent Marketing Strategy
Content Marketing StrategyRand Fishkin
 
Jiff Design + Benefits Webinar
Jiff Design + Benefits WebinarJiff Design + Benefits Webinar
Jiff Design + Benefits WebinarJiff Inc
 
Widgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentationWidgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentationworldwalk
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-PromoGary Yentin
 
Maximizing Your Mobile Marketing
Maximizing Your Mobile MarketingMaximizing Your Mobile Marketing
Maximizing Your Mobile MarketingSaffire
 
Abc digital metro screen v2
Abc digital   metro screen v2Abc digital   metro screen v2
Abc digital metro screen v2Metro Screen
 
Scoreloop - social discovery of mobile games
Scoreloop - social discovery of mobile gamesScoreloop - social discovery of mobile games
Scoreloop - social discovery of mobile gamesSonja Ängeslevä
 
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
 
StartupChicks_Buyer Persona Presenation
StartupChicks_Buyer Persona PresenationStartupChicks_Buyer Persona Presenation
StartupChicks_Buyer Persona PresenationiFusion Marketing
 

Similar to Mobile App Discovery by Applifier (20)

[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)
[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)
[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)
 
Empower Connect11 Trend Flash
Empower Connect11 Trend FlashEmpower Connect11 Trend Flash
Empower Connect11 Trend Flash
 
The 4Ps of Mobile App Marketing
The 4Ps of Mobile App Marketing The 4Ps of Mobile App Marketing
The 4Ps of Mobile App Marketing
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music Industry
 
We are going mobile
We are going mobileWe are going mobile
We are going mobile
 
The App Marketing Playbook
The App Marketing PlaybookThe App Marketing Playbook
The App Marketing Playbook
 
We are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue ModelsWe are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue Models
 
The ten commandments of app marketing
The ten commandments of app marketingThe ten commandments of app marketing
The ten commandments of app marketing
 
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayThe Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
 
Content Marketing Strategy
Content Marketing StrategyContent Marketing Strategy
Content Marketing Strategy
 
Jiff Design + Benefits Webinar
Jiff Design + Benefits WebinarJiff Design + Benefits Webinar
Jiff Design + Benefits Webinar
 
Widgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentationWidgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentation
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-Promo
 
Maximizing Your Mobile Marketing
Maximizing Your Mobile MarketingMaximizing Your Mobile Marketing
Maximizing Your Mobile Marketing
 
Abc digital metro screen v2
Abc digital   metro screen v2Abc digital   metro screen v2
Abc digital metro screen v2
 
Scoreloop - social discovery of mobile games
Scoreloop - social discovery of mobile gamesScoreloop - social discovery of mobile games
Scoreloop - social discovery of mobile games
 
App marketing made simple by Alok Kejriwal
App marketing made simple by Alok KejriwalApp marketing made simple by Alok Kejriwal
App marketing made simple by Alok Kejriwal
 
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
 
StartupChicks_Buyer Persona Presenation
StartupChicks_Buyer Persona PresenationStartupChicks_Buyer Persona Presenation
StartupChicks_Buyer Persona Presenation
 
CodeStrong ASO Keynote
CodeStrong ASO KeynoteCodeStrong ASO Keynote
CodeStrong ASO Keynote
 

Recently uploaded

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 

Recently uploaded (20)

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 

Mobile App Discovery by Applifier

  • 1.
  • 2. Let’s Talk About iOS Users How Do I Find High Quality, Engaged Players? Organic or word of mouth IOS App Store Advertising Viral Channels Mobile Publisher Social Networks
  • 3. Word of Mouth How Can I Get People Talking About My Game? Word of mouth is the #1 way users discover mobile games* Get yourself in blogs and game review sites Take Away: Build a great game! *Inside Mobile Apps, 2012: http://www.insidemobileapps.com/2012/07/11/word-of-mouth-app-store-features- and-searches-are-the-most-popular-methods-to-find-new-mobile-games-says-independent-developer-ampulum/
  • 4. EEDAR Study On Discovery
  • 5. The App Store How Do I Get Priority Placement? Spend a gazillion dollars on user acquisition quickly OR Be strategic and form a relationship with Apple
  • 6. 5 Tips to Get Noticed By Apple Pitch the blogs and publications that APPLE EMPLOYEES actually read Focus on the quality of the app and execution Make a great demo video that focuses on the gameplay, not the developers Make sure your app uses Apple’s newest features Attend and network at all Apple events
  • 7. Advertising Get Ready to Spend…User Acquisition Prices on the Rise* User acquisition costs on IOS range for $2 to $7 in the US Ad types-> Incentivized, Video, CPI,CPC, banner, cross-promo, etc. Which Ad Networks?-> Tapjoy, Flurry, Applifer, Ad Colony, W3i, Chartboost, etc. *http://techcrunch.com/2012/07/30/w3i-app-marketing-costs/
  • 8. Mobile App Virality How to Increase Your K-Factor • Make your game inherently viral Go asynchronous - Words with Friends, Song Pop, Draw Something • Add existing social graphs to your game Facebook, Twitter, YouTube • Build a great game! Users will share a game they think is fun with their friends • Make it Shareworthy! Create moments that users want to share with their friends
  • 9. When should you go with a publisher? Only when all else fails!
  • 10. Mobile Publisher Advice Who are we talking about we we say publisher? A 3rd party that provides: funding, distribution, marketing and users Examples: Gree, Activision, Mobage, TinyCo, Atari, Zynga, 6waves, Rovio What do they do for you? The above and what else? No guarantee publisher will live up to promises Your future is 100% tied to the publisher
  • 11.
  • 12. Mobile Social Networks Are Any Worth Talking to? • Gree: Will cost you 15-25% of your revenue • Playphone: Have traction, so it’s worth a conversation • Mobage: Same as Gree • Papaya: Android focused
  • 13.
  • 14. Everyplay • Social sharing with game replays • Digitize the “word of mouth” experience • Distribution – Users record their Gameplay and share across social channels • Engagement – Real people are interesting. Let fans post how-tos, guides, boast and connect
  • 19. Final Advice • Build an amazing game with social components • Leverage existing social graphs – Facebook, Twitter, Mobile Social Networks • Research and try new mobile social graphs – EVERYPLAY! • You’ll need to spend money -> Spend wisely • Sign with a publisher as a last resort

Editor's Notes

  1. Free to use