6. 2011
Email
Twitter
Blog
Users
content
Publishers
Social
discovery
Apps
PR
Incentivize
Apps Specific
Publishers/platform
s
Review
sites: Blogs
video
Catalogs
Verticals
d
downloads
Ad
network
s
Deal
trackers
Apps
Search
Cross
promotion
Search
Social
Blogs
Mobile
Verticals
Self service
marketing
Facebook
Ad
networks
Forums
Developer
s
Partners
Carriers
16. Get Attribution Data Flow:
Providing the users you acquire with relevant content and maximizing your ROI
AppsFlyer’s
Servers
App Store/
Play
User
Device
Ad click
Store Redirected
Events
App
Install
API’s & Postbacks
App Install &
First Open
Get Attribution Data
Advertiser is able to
query attribution data in
real time, and directly
serve relevant content,
upon the first app open.
Media
Sources
Hotels New York
17. App Not Installed
App Already Installed
Get $50 Off
San Francisco
Hotels
Book Now
Ad Click
You Have $50 Credit
Redirect To Appropriate Store
Only if app not installed
One Smart Link URL
Any Platform: Web, iOS, Android etc.
Any App Store: Apple, Google etc.
Any Scenario: App already installed
or not
Same Experience
Specific Landing Page
Deeplinking (App Open)
Deferred Deeplinking (Install)
Same Experience
Deferred Deeplinking
Deeplink
One Smart Link to Rule Them ALL