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GenerativeArt—MadewithUnity
Thinking Monetization
Holistically
Felix Thé, Head of Product Management
Unity Technologies
Monetization Drivers
Ad network
1
Ad network
2
Agencies
relationship
SSP
relationship
Ad network
3
Ad network
4
DSP
relationship
Saleshouse
What’s the best ad tech?
Performance Advertising Brand Advertising
Monetization Drivers
Ad network
1
Ad network
2
Agencies
relationship
SSP
relationship
Ad network
3
Ad network
4
DSP
relationship
Saleshouse
What’s the best monetization tech?
In-app Purchase
IAP
Promotions
Personalized
Offers
Personalized
storefront
Starter pack
Performance Advertising Brand Advertising
Monetization Drivers
Performance Advertising
Brand Advertising
In-app Purchase
What?
Source of revenue
Monetization Drivers
What?
Source of revenue
Player Acquisition
CAC < LTV buying
Player Engagement
Personalization
How?
Building a strong business
Player Retention
LiveOps Tools
Performance Advertising
Brand Advertising
In-app Purchase
Monetization Suite
Performance Advertising
Brand Advertising
In-app Purchase
Player Acquisition
CAC < LTV buying
Player Engagement
Personalization
Player Retention
LiveOps Tools
Data & Analytics
Monetization Suite
Workflow
Monetization: Tech Journey and Convergence
1
2
3
Ad tech
Monetization tech
Monetization suite
Monetization Suite: Benefits
It’s good for business
Shared visibility on performance Unlock synergies
Better coordination across
functions
1
3
2
4
Workflow
Monetization Suite
Performance Advertising
Brand Advertising
In-app Purchase
Monetization Suite
Player Acquisition
CAC < LTV buying
Player Engagement
Personalization
Player Retention
LiveOps Tools
Data & Analytics
IAP Promo
Unified Auction
Audience Pinpointer
Personalization Engine:
● Personalized Campaign*
● Personalized Game
Experience
● ...much more to come
Game Foundation
Universal UX
1
2
3
Audience Pinpointer 1
Targeting at the user
level with Unity
Using a system to
group audiences
Placing the same
bids across all users
Audience Pinpointer 1
Top 10 apps by ad spend with active ROAS
campaigns saw:
72%
Increased D7
ROAS
82%
Increase in D7
depositors
Personalized Game Experience 2
Personalized Campaign* 2
Do Nothing
What should
I do with this
Player?
Who is this
Player?
IAP promo
Developer
$40
Whale
Show Ads
Decision
Engine
Payer Your call
Game Foundation 3
Inventory Virtual
Currency
Game
Economy
Definition
Store
Management
Stats
System
https://www.youtube.com/watch?v=JFfSumAQAdI (2 min mark)
Or seach:
● Unity Game Foundation
● GDC 2019 Game Foundation
Monetization Suite
Performance Advertising
Brand Advertising
In-app Purchase
Monetization Suite
Player Acquisition
CAC < LTV buying
Player Engagement
Personalization
Player Retention
LiveOps Tools
Data & Analytics
IAP Promo
Unified Auction
Audience Pinpointer
Personalization Engine:
● Personalized Campaign*
● Personalized Game
Experience
● ...much more to come
Game Foundation
Universal UX
GenerativeArt—MadewithUnity
Thank you!
GenerativeArt—MadewithUnity
APPENDIX
Traditional Monetization Drivers
Ad network
1
Ad network
2
Agencies
relationship
SSP
relationship
Ad network
3
Ad network
4
DSP
relationship
Saleshouse
Performance Advertising Brand Advertising
What’s the best ad tech?
Traditional Monetization Drivers
Ad Exchange
Ad Network
Mediation
(through 3P ad server)
In-house Mediation
Header Bidding Solution
Are you missing massive demand?
Are you missing yield?
(See above)
Is this the solution?
Is this the solution?
Not the focus of
today’s presentation
Top 10 apps by ad spend with active retention
campaigns saw:
165%
Increased D7
retention rate
15%
Increased D7
ROAS*
Audience Pinpointer 1

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