2. Michael Schranz
Business development
Apps with love GmbH
Landoltstrasse 63
3007 Bern
michael@appswithlove.com
Twitter: @michaelschranz @appswithlove
www.appswithlove.com
4. Agenda & Objectives
Agenda
• Today
30’
• Tomorrow
40’
• Break
10’
• How to get there
45’
Objectives
• Get inspired
• Digital knowhow
• Get to know contemporary innovation processes
5. Today
Topics
• The age of information
• Economies of long tail
• The network effect
• Blockchain & Cryptocurrencies
• The hyper economy of silicon valley
• Digitalization transformation
• AI 1.0
6. The Information Age
... is a period in human history characterized by the shift from traditional industry that the
Industrial Revolution brought through industrialization, to an economy based on
information computerization.
As of February 2017, Apple is the world's most valuable company ahead of Alphabet and
Microsoft. Facebook is 5th and Amazon 9th.
The big five: Apple, Google (Alphabet), Microsoft, Facebook, Amazon
Age of Information = The world of platforms:
• Uber
• AirBNB
> What do they have in common?
7. Economies of long tail
Chris Anderson: The Long Tail
http://www.thelongtail.com/about.html
8. The network effect
What is it?
• The network effect is the effect that one user of a good or
service has on the value of that product to other people.
> path to (potentionally exponential) growth.
Why is it important in the age of digital?
• A platform only creates value for the customers if enough people
use it.
Examples:
• Facebook with Instagram stories vs. Snapchat
• Google ecosystem
9. Blockchain & Cryptocurrencies
• Blockchain / distributed-ledger
• Bitcoin and other Cryptocurrencies
> Model to add trust to untrusted environments
> Reduced friction
> Transparent access to information
10. The hyper economy of silicon valley
• Concentration of creative
ideas, knowledge, talents
and financing
• Home of many major
(tech-) companies & all
have branches there
11. Digitalization transformation model
1. Technological Development
2. Adaptation of technology by the
customers
3. Adaptation curve of
the average business
4. Adaptation curve of
the doomed business
5. Social digital transformation
6. Digital business transformation
14. Smartness
• Smart home
• Smart cities
• Self driving cars
• Industry 4.0 (IoT, IioT)
• Intelligent Apps
> Smart everything? Will this make humanity smarter or
less smart? What about privacy and security?
15. Google / Alphabet everything?
• Android OS on about 80% of all Devices
• Nest
• Maps
• Network (Google Fiber)
• Search
• Machine Learning
• Google Ventures & capitalG
• YouTube (original content)
• Technical Infrastructure & Sidewalks Labs
• Calico
• (Google Glass)
Ø Is Alphabet too big (or too all-knowing) to fail?
Ø What is the ultimate goal of Google?
> How could Google get disrupted?
16. The world of platforms 2.0
• Workforce and work source on platforms
• Micro jobs and the gig economy
> Social impact?
> Income (in)equality?
> Age of the Aggregators?
17. The era of real time communications
• Complete archives of thought & communication
• World of sensors
• Culture <> Communication
> No more secrets?
18. Seed AI / Singularity
• Singularity
• General artificial intelligence
• Exponential growth & intelligence
explosion
• Artificial superintelligence
• Raymond „Ray“ Kurzweil
19. How to get there?
• How to exist in a world of platforms
• How to close the digitalization gap
• How to be and stay innovative
> Design thinking process
20. Types and forms of innovation
Forms:
• Incremental innovation
• Semi-radical innovation
• Radical innovation (Disruption)
Types:
• Product / service innovation
• Process innovation
• Business model innovation
• Marketing innovation
• Social innovation (organizational)
21. Innovation past & now
How did innovation change in the last couple of years?
• The perspective on innovation and its development
• No longer “behind closed doors”, instead open innovation
processes
• Open innovation and co-creation - collaboration with:
• Other businesses
• Customers
• Research partners
> Agility, ideas and approaches have changed
23. Founding principles of creative thinking
1. Divergent thinking
describes a wide ranging
search for many different
and new alternatives.
2. Convergent thinking
describes a focused,
positive and affirmative
evaluation of the
alternatives.
35. Digitalization drives Innovation
In order to evaluate the value chain for its potential for digitalization, it is
helpful if digitalization trends are known:
• Big Data: From the analysis of customer interaction to data driven
business models
• Cloud solutions / services: Customer data on the go
• Personalization and individual customization of products
• Internet of things: Office automation, SmartHome, warehouse and
storage management
• Enterprise apps: Process optimization with apps
• Crowdsourcing: Customer-involvement for new products
• 3D-Printing: Rapid prototyping, visualize visions
• Smart enterprises: Energy savings, time tracking tools
36. Questions? Comments?
Michael Schranz
Apps with love GmbH
Landoltstrasse 63
3007 Bern
michael@appswithlove.com
info@appswithlove.com
Twitter: @michaelschranz @appswithlove
www.appswithlove.com
THANK YOU FOR YOUR ATTENTION!
37. Sources and further reading
In this presentation, knowledge, diagrams and graphs from the following books were used:
• Business Model Generation & Value Proposition Design Develop the products and services your customers
actually want
(Alexander Osterwalder, Yves Pigneur, Greg Bernarda, and others)
https://strategyzer.com/books
• The Long Tail
(Chris Anderson)
http://www.thelongtail.com/about.html
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful
Businesses
(Eric Ries)
https://www.amazon.de/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
• The Silicon Valley Challenge: A Wake-Up Call for Europe
(Christoph Keese)
https://www.amazon.de/Silicon-Valley-Challenge-Wake-Up-English-ebook/dp/B01M4HA7C8
• Denkwerkzeuge der Kreativität und Innovation
(Florian Rustler)
http://www.creaffective.de/de/veroeffentlichungen/buchdenkwerkzeuge/