Personal Information
Organization / Workplace
San Francisco, CA United States
Occupation
VP - Marketing Apsalar
Industry
Technology / Software / Internet
Website
www.apsalar.com
About
Apsalar, the leader in mobile data management, helps direct marketing brands get better marketing effectiveness by providing a mobile data management platform that delivers a true understanding of customer behavior in apps and across other marketing channels. The Apsalar Mobile DMP enables brands to measure marketing effectiveness, enhance, manage, enrich and segment profiles to build audiences, and easily and safely connect to other marketing partners so brands can confidently share their data and audiences. San Francisco-based Apsalar is privately held, with more than $17Million backing from leading venture capital firms including Thomvest Ventures, DCM, Battery Ventures and DN Capital. Fo
Tags
mobile marketing
mobile apps
app marketing
mobile dmp
mobile data
dmp
data management platform
ios marketing
android marketing
ios apps
android apps
mobile app marketing
customer data
mobile data management
mobile attribution
apps
travel marketing
mobile travel marketing
travel apps
android app marketing
ad fraud
app fraud
cross-device marketing
customer profiles
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mobile app data
data management
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mobile app attribution
app retargeting
app installs
mobile measurement
ios travel marketing
android travel marketing
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app industry survey
digital fraud
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definitions
mobile marketing glossary
app marketing terminology
mobile glossary
app marketing jargon
app remarketing
remarketing
targeting app users
travel industry
travel
windows travel apps
android travel apps
ios travel apps
app best practices
mobile
mobile app analytics
conversion funnels
iphone app marketing
app success factors
buyer flow
app conversions
iaps
app measurmeent
in-app purchases
mcomemrce apps.
conversion funnel
cost per install
cost per click
cost per acquisition
cpi
cps
cpa
cpl
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cpm
cost per sale
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media buying models
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smart phones
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mobile-first marketing
mobile first
text messaging
text marketing
sms
sms marketing
advertising tracking
android
web cookies
cookie blocking
cookies
first-party cookies
third-party cookies
omni-channel marketing
mobile app retargeting
mobile re-engagement
cross-device consumers
cross-device consumer behavior
cross device
omni-channel consumer behavior
cross device marketing
cross-device
data
device matching
user ids
smartphones
user-to-device mapping
dmps
omni-channel profiles
actioning data
marketing database
mobile-first dmp. dmp
marketing data
apsalar
mobile customer data
app re-engagement
in-app attribution
See more
Presentations
(19)Likes
(3)App Measurement for mCommerce
James Nichols
•
8 years ago
Four ways to improve dmps
James Nichols
•
8 years ago
Is half of your customer data missing?
James Nichols
•
8 years ago
Personal Information
Organization / Workplace
San Francisco, CA United States
Occupation
VP - Marketing Apsalar
Industry
Technology / Software / Internet
Website
www.apsalar.com
About
Apsalar, the leader in mobile data management, helps direct marketing brands get better marketing effectiveness by providing a mobile data management platform that delivers a true understanding of customer behavior in apps and across other marketing channels. The Apsalar Mobile DMP enables brands to measure marketing effectiveness, enhance, manage, enrich and segment profiles to build audiences, and easily and safely connect to other marketing partners so brands can confidently share their data and audiences. San Francisco-based Apsalar is privately held, with more than $17Million backing from leading venture capital firms including Thomvest Ventures, DCM, Battery Ventures and DN Capital. Fo
Tags
mobile marketing
mobile apps
app marketing
mobile dmp
mobile data
dmp
data management platform
ios marketing
android marketing
ios apps
android apps
mobile app marketing
customer data
mobile data management
mobile attribution
apps
travel marketing
mobile travel marketing
travel apps
android app marketing
ad fraud
app fraud
cross-device marketing
customer profiles
mobile-first
mobile app data
data management
mobile data management platform
mobile app attribution
app retargeting
app installs
mobile measurement
ios travel marketing
android travel marketing
android data
app data
ios data
mobile retail marketing
retail marketing
windows apps
ios app marketing
app install marketing
app industry survey
digital fraud
fraud
ios fraud
marketing fraud
mobile app fraud
android fraud
definitions
mobile marketing glossary
app marketing terminology
mobile glossary
app marketing jargon
app remarketing
remarketing
targeting app users
travel industry
travel
windows travel apps
android travel apps
ios travel apps
app best practices
mobile
mobile app analytics
conversion funnels
iphone app marketing
app success factors
buyer flow
app conversions
iaps
app measurmeent
in-app purchases
mcomemrce apps.
conversion funnel
cost per install
cost per click
cost per acquisition
cpi
cps
cpa
cpl
cpc
cpm
cost per sale
cost per thousand
cost per lead
media buying models
marketing
traditional marketing
digital marketing
app measurement
app attribution
click fraud
iap fraud
smart phones
smart phone penetration
smart phone statistics
triggered events
marketing triggers
marketing automation
mobile marketing automation
mobile-first marketing
mobile first
text messaging
text marketing
sms
sms marketing
advertising tracking
android
web cookies
cookie blocking
cookies
first-party cookies
third-party cookies
omni-channel marketing
mobile app retargeting
mobile re-engagement
cross-device consumers
cross-device consumer behavior
cross device
omni-channel consumer behavior
cross device marketing
cross-device
data
device matching
user ids
smartphones
user-to-device mapping
dmps
omni-channel profiles
actioning data
marketing database
mobile-first dmp. dmp
marketing data
apsalar
mobile customer data
app re-engagement
in-app attribution
See more