"Aptus Data Labs" is a Big Data and Advanced Analytics company, based in Bangalore - India & San Jose - US, which provides Big Data & analytical solutions and consulting services that help businesses make quick, cogent & data-driven decisions and explore full potential of your organisations’ value chain. We leverage upon primary data, data engineering technologies, Data Science and Decision Science, and combine them with apt catalysts like domain specific Key Performance Indicators (KPIs) & “Aptus Data Labs’ Accelerators" to provide better insights. Empowered with a strong engineering & technology work culture, Aptus Data Labs encompasses a mission-focused team of data architects, data integration experts, data scientists, business SMEs, and engineers, who cater to wide range of clientele across various industry domains. Our team of talented go-getters, who truly understand the technology and business in the analytics space, are capable of handling all types of enterprise dataset to extrapolate key business values using descriptive, predictive and prescriptive capabilities.

1. Big Data & Advanced Analytics
Date: Wednesday, 17 June 15

2. © Copyright 2015 Aptus Data Labs. All rights reserved
An innovative Big Data and Advance Analytics organization
Who we are
We assure you big business decisions by leveraging upon the power of data , applied data
engineering, applied data sciences and decision sciences that cumulatively help decipher big
data into key decision-making
Our methodology is to evaluate domain specific use cases, combine algorithms and apply
“Aptus accelerators" to arrive at a unique approach, at an accelerated pace
Our expertise and experience span multiple and disparate industry verticals, namely Retail &
Consumer Industries, Healthcare, Life Sciences and Insurance
Aptus Advantage : Our unique approach in implementing advanced analytics, complemented
with a zealous team of technology , domain & data science researchers help businesses grow in
tandem with the evolving industry trends
Aptus Data Labs (“Aptus Data”) is an innovative Big Data and Advanced Analytics Company offering analytical
solutions and consulting services that help businesses make quick, cogent, data-driven decisions, essentially
required to sustain and grow in tandem with evolving industry trends.

3. © Copyright 2015 Aptus Data Labs. All rights reserved
What we do
WE BUILD
INDUSTRY & HORIZONTAL SOLUTIONS,
AND PROVIDE CONSULTING & SERVICES ON
BIG DATA, DATA SCIENCE AND ADVANCED ANALYTICS
- TO GAIN BETTER INSIGHTS OF
ENTERPRISE DATA
Business Intelligence
Big Data
Data Science Visualizations & Dashboards
Advanced Analytics Internet of Things (IoT)

4. © Copyright 2015 Aptus Data Labs. All rights reserved
Our Data to Decision (D2D) Ecosystem
q Big Data , Database,
In-Memory
q Data Integration
q Data processing
q Metadata
management
Advanced Analytics through technology , data science & domain
Vertical /Functional
Data
Applied Data
Engineering
Applied Data
Science
Decision Science
Big Business
Decision
q Predictive & Prescriptive
q Data Science
q Machine Learning
q Data Mining
q Text Mining
q Business Domain
q Decision Tools or rules
database
q Art of thinking
q Business Intelligence
q Improved efficiency
q Improved accuracy
q Optimized Cost and
operation
q Pertinent business result
Rapid data exploitation
Speed to Data Insights
Accelerating data discovery
q Social Media,
Clickstream, Machine &
Sensor, Geo-location,
Server Logs
q Syndicate data
q Enterprises data
Our Analytical Platform

5. © Copyright 2015 Aptus Data Labs. All rights reserved
A portfolio to drive engineering and business implementation
Comprehensive Services Portfolio
Big Data & Analytics Consulting
We explore, assess, and examine your data’s value
through our Big Data & Analytics consulting service. Our
up front assessments and discovery environments help
align customers’ business priorities
Industry Workshop & Training
We conduct workshops and training to educate our
customers and business partners about Big Data/Hadoop
platform, Data Analysis, analytical Database, NOSQL
databases and Data Science
Data Engineering Services
We provide a holistic view of data management, which
provides a single view of your enterprise data hub (Big
Data or Data Warehouse or In-Memory. This will help
you plan, architect, implement, and integrate
disconnected data
Advanced Analytics
We deliver business decisions by analyzing the data using
data science & decision science techniques and
processes. We use predictive and prescriptive analytics
along with machine learning & decision science to derive
actions that account for better results
Visualization, Dashboards & Info-
graphics
We build custom and meaningful data visualization
solutions that provide opportunity to dive deeper into
data. We take info-graphics approach for analyzing; to
build graphs and pictorials that represent data
accurately; and to represent complex data visually
Engineering services and Platform
support
We provide product development and engineering support
to our partners' products/portfolios and customer
environment , such as helpdesk, application maintenance,
engineering and release management

6. © Copyright 2015 Aptus Data Labs. All rights reserved
We deliver services through strong capabilities and partnerships
Our Services Strength
Aptus Services Capabilities Partners & Product expertise
Consulting services &
Industry workshops
• Business & IT consulting for Fortune 500 clients
• Strong collaboration with industry thought leaders
• BI Methodology, CRISP-DM, PMP, Reference Architecture
Data Engineering • Senior BI and Big Data architects
• Strong Data Integration and validation
• Certified Professionals
• Big Data services
Advanced Analytics • Data Preparation & Modeling
• Data Scientists with strong Statistical & Mathematical
expertise
• Predictive and Prescriptive Modeling
• Strong domain knowledge
• Decision Science
Visualization & Dashboard • KPI driven dashboards, visualizations
• Information delivery expertise
• Rich Infographics
Platform engineering and
Application Support
• Product Development expertise
• Global enterprise application support
• IT Helpdesk
• Java, C++, SQL, .NET, Remedy expertise

7. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Big Data / Hadoop Services
q Basic Ticket Support
q 24x7 model
q Reactive support services
q Problem to solution methodology
q Hadoop Application Support
q 24x7 support to alert and resolve job
failures
q Performance tuning of applications
q Hadoop Platform Support
q Cluster maintenance & replication
q Monitor Hadoop cluster health
q HDFS and space management
q Automation tools
q Backup, recover and archival support
q Hadoop administration
Big Data technology is continuously morphing and the frequency of upgrades is poised to increase. To
support all our client’s needs, we offer comprehensive Big Data support services
q Create Hadoop architecture
q Create data Store design
q Schema and schema-less design
q Data modelling
q Data migration, integration and processing
methodology
q Develop application code, extraction and
transformation codes
q Search and document indexing
q Visualization and Dashboard
q Analytics (Descriptive, Predictive and
Prescriptive)
q PoC and prototypes
q Technology/Data migration assessment and
recommendations
q Technology evaluation and recommendations
q Capacity planning, design and sizing
q Hadoop Installation and configuration
q Replication implemenation using WANDISCO
q Performance tuning and troubleshooting
q Installation and configuration of other tools
q Cluster maintenance and upgrade

8. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Analytical Capability - Tools & Techniques and Approach
Advanced Analytical Methods to Derive Big Insights
Business & data understanding, Data Preparation
( integrate & cleansing data from various sources)
Tools: ETL tools, SAS, SPSS, R, Microsoft
Reporting, Dashboard & Visualization
(Business Insights)
Tools: Yellowfin, Tableau, Microsoft BI, Jaspersoft
Descriptive Modeling Predictive Modeling Prescriptive Modeling
Techniques/Method
Regression, ARIMA, ARIMAX, Markov
chain, Monte Carlo, Bayesian, Random
Forest, SVM, Conjoint & discrete
Tools: R, Weka, MATLAB, SAS, Spark/MLib
Business Use Cases
Forecast/Predictive Optimization Segmentation
Predict & model the outcome Likely best action sets Homogeneous groups/clusters
Techniques/Method
Linear Programming
Integer Programming
Stochastic Programming
Tools: R, Weka, MATLAB, SAS, Spark/Mlib
Techniques/Method
Cluster, Factor, Decision Tree, Principal
component techniques, Segmentation
techniques , Discriminant Analysis
Tools: R, Weka, MATLAB, SAS, Spark/Mlib
ModelingDataScience
Evaluation&validation

9. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Our Industry Solutions (SaaS)
Focused industry solutions and toolkits
Retail Analytics Toolkits
KPI driven Retail ODS + DWH data model, machine learning algorithms and connectors to
enable predictive Big Data & Analytics, for Retail & CPG
Healthcare Analytics (#provider & #payer)
Predictive and Prescriptive tools that focus on risk populations, length of stay, claim fraud
detection & abuse, optimizing underwriting profitability, sales & marketing and provider tariff
standardization & optimization
Telecom deep packet analytics using soft probe
Pre-packaged accelerator toolkit to mine telecom IP/TCP data for Internet data mining, user
service & security

10. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Retail Analytics Toolkits
Enterprise data sources
ERP CRM SCM Others
Retail Point of Sales Social MediaOnline / Web
ClickstreamPoS Syndicated
shopper
Channel we
bsite
Disc.
forum
Twitter, Fac
ebook etc.
Aptus Retail Data Store ®
Set of pre-built common retail
ODS & DWH elements easily
customizable to your needs
Pre-built data extraction accelerators and bolt-ins
Aptus Retail 360°
Interactive analytics dashboard driven by
customer oriented KPIs ; for senior
executives – marketing, sales
Customer Loyalty Customer Churn
Sentimental Analysis Segmentation
Aptus Smart Retail
Interactive analytics dashboard driven by
operational KPIs ; targeted towards store,
district , marketing, product managers
Category Mix Price Elasticity
Employee Productivity Loss Analysis
Aptus Visual Data
Modelling
Data visualization
tool for power users
Aptus Data Science Techniques®

11. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Healthcare Analytics
Provider&Payersourcesystems
DataIntegration&Validation
DataWarehouse
BigData
Reporting
Adhoc Query
Predictive &
Prescriptive
Analysis
Visualization
#payer analytics (#health insurance)
§ Descriptive analysis (dashboard & data analysis)
§ Fraud detection and abuse
§ Provider’s tariff consolidation, analysis & optimization
§ Optimizing Underwriting pricing
§ Risk analytics
§ Sales & marketing analytics (patients, cross-sell , up-sell)
#provider analytics
§ Risk population & predicting risk
§ Length of Stay
§ Re-admission
§ Mortality analysis

12. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Business and Technology Skillset
We are equipped aptly with industry leading competitive tools and technologies.
VisualizationBig Data Ecosystem Analytics

13. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Business and Technology Partners
Some of our collaborations with key players - for joint IP & product development, support and reselling
Technology/Product & Business Partner Partners

14. © Copyright 2015 Aptus Data Labs, All Rights Reserved
Why “Aptus Data Labs” is your best choice
Vast experience. Technical Strength. Partnerships. Real innovation. Flexibility.
✔ Technology & Engineering focused approach
✔ Methodology & best practices
✔ Collaboration - we’re known for being “partner-
friendly”
✔ Technology, data integration & analytics expertise
✔ Comprehensive service portfolio
✔ We have done it ourselves
Experienced
technical and
business
oriented
professionals
Competency
(CoE) and
Innovation
that matters
✔ Committed to real thought leadership

15. © Copyright 2015 Aptus Data Labs, All Rights Reseved
AUS:+61 413 723 369
IND:+91 99720 21205
USA: +1 832 729 8045
Leap ahead with our proven expertise and services
– the apt catalysts to your business’ growth
Aptusdatalabs Technologies Pvt Ltd
CIN: U72900KA2014PTC077646
Bangalore, India - Head Office
3rd Floor, Novel Tech Park,
#46/4 GarvebhaviPalya, Kudlu Gate,
Hosur Main Road,
Bangalore 560068, India.
Telephone: +91-80-42127047 X 285
California, USA
2851 Riedel Road
San Jose CA
95135-2018
info@aptusdatalabs.com
www.aptusdatalabs.com