1. Social and
Territorial Innovation
Jesse Marsh
Atelier / ARCA
jesse@atelier.it

2. 2 - Place-based Innovation – Brussels – 8 October 2013
Challenges
 Severe financial crisis
 Undermining the European social model
 Climate change
 Directly affecting everyday life
 Democratic deficit
 Barrier to engagement and trust-building

3. 3 - Place-based Innovation – Brussels – 8 October 2013
Smart Specialisation
 Focus on innovation to address crisis
 Policy as a process
 Orientation to results
 Open, participatory, emergent
 Social innovation
 «Entrepreneurial discovery»
 Place-based approach to specialisation
 Regional strengths, macro-regional ecosystems

4. 4 - Place-based Innovation – Brussels – 8 October 2013
Innovation (technical)

5. 5 - Place-based Innovation – Brussels – 8 October 2013
Innovation (anthropological)

6. 6 - Place-based Innovation – Brussels – 8 October 2013
Social Innovation
 Social demand innovations
 Respond to social demands that are traditionally not addressed
by the market or existing institutions and are directed towards
vulnerable groups in society.
 Societal Challenges
 Focuses on innovations of society as a whole through the
integration of the social, the economic, and the environmental.
 Systemic change
 The most ambitious and to an extent encompassing the other
two, is achieved through a process of organisational
development and changes in relations between institutions and
stakeholders.
BEPA, «Empowering people, driving change: Social innovation in the European Union», 2011

7. 7 - Place-based Innovation – Brussels – 8 October 2013
Territorial innovation
Source: Marsh 2011 (ERDF TC MED MedLab Project)

8. 8 - Place-based Innovation – Brussels – 8 October 2013
Quadruple Helix
ARTICULATION OF
TERRITORIAL CAPITAL
POLITICAL COMMITMENT
OPEN GOVERNMENT
DEVELOPMENT OF
INNOVATION MODELS
ARTICULATION OF
INNOVATION DEMAND
TERRITORIAL
INNOVATION

9. 9 - Place-based Innovation – Brussels – 8 October 2013
Innovation Landscape
Source: Marsh 2013 (FormezPA – S3 Sicily)

10. 10 - Place-based Innovation – Brussels – 8 October 2013
Stages of innnovation

11. 11 - Place-based Innovation – Brussels – 8 October 2013
Looking Outwards
MED Space Smart Specialisation Potentials
Strengths Weaknesses
Climate, authenticity of lifestyles
Cultural diversity and identity
Creativity, artisan tradition
Emergent innovation capacity
Outdated infrastructures
Low level of trust in public sphere
Industrial fragmentation
Dependence on external finance
Opportunities Threats
Emergent economic models
Value of authenticity
Immigration
Maker economy
Destructive power of austerity
Regional conflicts
Vulnerability to climate change
Cultural homogeneisation

12. 12 - Place-based Innovation – Brussels – 8 October 2013
MED Space Vision
Collective
Creativity
Trans-local
socio-economic
ecosystems
Territorial
innovation
Community
scale
partnerships

13. 13 - Place-based Innovation – Brussels – 8 October 2013
Creativeness
 Efficiency
 Left brain
 Continuity
 Stability
 Kronos
 Seriality
 Creativity
 Right brain
 Innovation
 Disruption
 Kairos
 Uniqueness

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Creative people
SCHNEIDERMANN 2000

15. 15 - Place-based Innovation – Brussels – 8 October 2013
Creative Cities
Dimensions
Criteria
Economic Social Environ-
mental
Cultural
Critical mass
Diversity
Accessibility
Safety and security
Identity and
distinctiveness
Innovativeness
Linkage and synergy
Competitiveness
Organisational
Capacity
From Charles Landry/Comedia, “Helsinki: Towards a Creative City, Seizing the Opportunity and Maximising Potential”

16. 16 - Place-based Innovation – Brussels – 8 October 2013
Creative Regions
Centrum Peripheria Mediterranea
Heritage Industrial ArtiCultural AgriCultural
Culture Conformity Diversity Interculturality
Target Large
organisations
Networked
organisations
Non-profits,
NGOs
Markets Mass markets Niche markets Barter
markets
Networks Capital-based Social
networks
Exchange-
based
Technology Transfer-
dominance
Adaptation-
autonomy
Ad-hocism
Policy Industrial Cohesion Social
Innovation
MARSH, DG XIII ACTS “ASIS” 1998-2000

17. 17 - Place-based Innovation – Brussels – 8 October 2013
Innovation Policy?

18. 18 - Place-based Innovation – Brussels – 8 October 2013
Creative Policy
 Creative about anchoring research activities to the
region’s resources and needs
 Creative about reading and harnessing hidden
energies in your communities
 Creative about the opportunities for institutional
and process innovation
 Creative about new models for employment, well-
being, and inclusiveness
 Creative about addressing the challenges we face

19. 19 - Place-based Innovation – Brussels – 8 October 2013
Policy as Process
Substance Process
Vision Governance
Frameworks Policy tools
Measures Indicators
2
3
4
5
1
2
34
5
Policy-maker’s path Proposal writer’s path
1
6
6
Citizen/beneficiary path
1
2
3
4
5
6

20. 20 - Place-based Innovation – Brussels – 8 October 2013
Policy as Learning

21. Thank you for your
attention
Jesse Marsh
Atelier / ARCA
jesse@atelier.it