My Friends and I from UX Kitchen Nairobi, decided to run a 4 week Global "COVID-19 Design Challenge". The Challenge includes 3 teaching webinars. This is our first webinar on the inspiration or problem analysis phase. It provides participants with frame works and tools on how to deeply understand a problem.

1. Welcome!
UX Kitchen Presents:

2. What will you learn
How can you work
What will you produce
Challenge timeline
Session 1 : Tuesday April 7th 2020
Session 2: Tuesday April 14th
Session 3: Tuesday April 21st
Team Check-in’s Everyday on the Covid-19 Slack Channel

3. Njiiri Gathigia Rajay Shah Aqeela Somani Tim Chege

4. Workshop 1:
Designing for Covid-19

5. UX KITCHEN
a. Stakeholder research
b. Secondary research
c. User research
d. Competitor analysis
e. Synthesis & Analysis

6. UX KITCHENThe Inspiration Phase (also known as the Problem Analysis Phase) is
about gaining a holistic and solid understanding of the problem. Working
through the inspiration phase, will allow you to develop deeper insights.
You will be better positioned to develop a suitable solution that is more
likely to work.
In the Inspiration Phase you’ll:
● Talk to subject matter experts to gain a better understanding of the
issues
● learn directly from the people you’re designing for as you immerse
yourself in their lives (remotely-video) and come to deeply
understand their needs.
● Gain a better understanding of the context around your problem
including the industry and competitors

7. UX KITCHEN
Synthesis &
Analysis
Stakeholder
research
Secondary
Research
User
Research
Competitor
Analysis
1
2
3
4
5

8. UX KITCHEN
To know who is involved and
understand their
characteristics and issues. It
also helps to understand and
clarify the problem and come
up with the questions you will
eventually ask your target
users.
Stakeholders in the context of
UX, can be people who do
not necessarily use the
product but are affected by it
(eg. product owners, experts,
financiers, employees, etc).
Talk to them to understand
the problem better.
● Stakeholder Mapping
● Video/Phone
Interviews
● Quantitative methods
● Surveys
1

9. UX KITCHEN● List of stakeholders (e.g. as a stakeholder map)
● Findings from research with stakeholders

10. UX KITCHENExamples:
● Stakeholder Map Example
● Stakeholder Mapping Template
Resources:
● Stakeholder_mapping_template.xlsx
● Page 56 of How to Think Like a UX Researcher
● The UX Research Plan That Stakeholders Love

11. UX KITCHEN
As you move through the
Inspiration Phase there will be
moments where you’ll need
more context, history, or data
than a person-on-the-street
style Interview can afford.
Secondary Research allows
you expand your knowledge
and fill in the gaps from the
previous sections.
● What are the general
trends around the world
in solving your problem?
● Are there any policies
that you need to be
aware about?
● Who is this problem
affecting the most?
How are they currently
solving it?
Explore the most recent
news in the field. Use the
Internet, newspapers,
magazines, industry
resources or journals to know
what’s going on and any new
developments..
2

12. UX KITCHENA secondary research doc listing findings & links to articles, videos.. etc

13. UX KITCHENExamples:
● Articles, journals, social media, documentaries etc.
Resources:
● Industry research for your UX project - UX Kitchen
● Secondary Research, IDEO Design Kit

14. UX KITCHEN
It’s critical to know who is
your design target. User
research helps you learn
about the delights,
frustrations, behaviours and
hopes of those you are
designing for. When done
correctly, user research can
reveal important insights
regarding the user that are
critical for designing for great
user experience.
What are the typical
characteristics of your users?
E.g. demographics,
ethnographics,income-level,
etc.
How are your users currently
solving the problem ?
What are your user’s needs,
motivations, frustrations and
behaviours regarding this
problem?
Remote Interviews - Start by
asking broad questions about
the person’s life, values, and
habits, Follow by asking more
specific questions.
Remote Observation - Watch
your user go through their
current process.
Surveys- Send a small survey
with pertinent questions to
your target demographic.
3

15. UX KITCHENA user research document outlining the research methods and findings

16. UX KITCHENExamples:
● Case Study: Designing for Financial Empowerment
● A Service Design Case Study
Resources:
● User Research - UX Kitchen
● The Essential Guide to User Research
● How to Think Like a UX Researcher
● A Comprehensive Guide To UX Research

17. UX KITCHEN
Allows you to understand the strengths and
weaknesses of existing solutions to your
problem and how users feel about them.
This will help you to know whether your
potential solution can fill an essential gap in
the landscape.
● Ask stakeholders or each other for
notable competitors, or search the
internet
● List a number of competitors both direct
& indirect competitors if any.
● Study them for any noticeable theme of
how they’re solving the problem
● Make a note of positive and negative
features against some of these themes
for each competitor solution
4

18. UX KITCHEN● Competitor analysis notables document

19. UX KITCHENResources:
● Competitor Analysis - UX Kitchen
● Competitor Analysis: Why Competitor Research Worth Your Time

20. UX KITCHEN
To make sense of the large amounts of data
collected from User Research. Synthesis
should help you to better understand users,
uncover insights, and come up with
actionable recommendations to bridge
research and design.
● User Personas
● Empathy Mapping
● Customer Journey Mapping
● Affinity Mapping
Collaboration between all researchers,
and available stakeholders.
5

21. UX KITCHEN● Empathy map
● Personas

22. UX KITCHEN● Affinity Map (See Resources)
● User Journey Map

23. UX KITCHENExamples:
● Service Design Thinking - Slides - Marc Stickdom
● Cheat Sheet - Personas
● Empathy Map Exercise
Resources:
● How To Create User Personas - Youtube video
● Customer Journey Map Workshop - Youtube video
● This is Service Design Thinking - Book - Stickdorn Marc, Schneider
Jakob
● Making Sense of Data - Synthesis & Analysis Slides - B. Lorenger

24. UX KITCHEN
Conduct Stakeholder
research
● List of stakeholders (e.g. as a stakeholder map)
● Findings from research with stakeholders
Carry out Secondary
research
● Secondary research findings doc
Conduct User research ● User research questions & findings
Perform Competitor
analysis
● Competitor analysis +ve & -ve nuggets.
Synthesis and analysis ● Empathy map
● Affinity map
● Personas
● Customer journey map

25. UX KITCHEN
● Inspiration Phase Methods in the IDEO.org Design Kit
● What’s Service Design? And Why Does it Matter?
● This is Service Design Thinking - Book - Stickdorn Marc, Schneider
Jakob
● Design thinking courses and certifications - Enterprise Design
Thinking
● Covid-19 Challenge Resources Folder

26. UX KITCHEN
● Online brainstorming and collaboration (Mural)
● Surveys (Google Forms, Typeform)
● Communication (Slack Team Channel, Google Hangouts, Zoom)
● Tracking teammates in different time zones (There.pm)

27. Workshop 1:
Designing for Covid-19