Things you should know about magazine app publishing In this a Free presentation with valuable market statistics and information on Magazine App Publishing; Demand, Native Apps and How to create them. Demand: What are the latest numbers on magazine app consumption, how is the market behaving and what is in it for you as a publisher. Native Apps: A definition of native apps and the types of apps and platforms in necessary for you to embark on creating an app for your publication. How to create an app: Explore the options available for you to create apps and see which one is the right fit for you. Aquafadas Digital Publishing System is free to try and will allow you create fully interactive mobile Apps IN-HOUSE, using our InDesign Plugins and with NO-CODING required. We invite you to subscribe to our newsletter to receive update information on Digital Publishing.

1. 3 Things Magazine Publishers Should
Know About Digital Publishing
Digital Publishing System
publishing@aquafadas.com
Contact:

2. For all types of content
1. Demand for tablet content will grow
Forecast: >800 Million Tablets Sold by 2015
Source: Gartner® report «Emerging Technology Analysis: Mobile Business Intelligence»

3. Mobile is the only media that is
growing
U.S Consumer Media Consumption Share
Source: Business Insider, eMarketer, August 2013

4. App consumption is continuing to rise
Time Spent with Mobile Apps Now Exceeds Desktop Web
Access
Source: comScore, MarketingCharts

5. Reading engagement per minute has
increased
Print magazine reading time vs average time on iPad per
unique reader vs website time per unique visitor
Repeat Engagement sessions
per reader
Source: GfK MRI and Omniture/Conde Nast, Spring 2011

6. Number of iPad apps for U.S Magazines
Source: McPheters & Company iMonitor 2012
Your competitors are already available
on the iPad

7. Total Issues Downloaded (Millions)
Source: Adobe Systems Incorporated 2012
Issue downloads are increasing

8. And that’s not all...
67% tablet owners prefer to read
magazines on their devices than in
print.
70% want the ability to purchase
products and services directly
from electronic magazines.
2 hours is the weekly average
time spent reading digital
magazines.
73% read/click on advertisements
that appear in electronic
magazines.
Source: MPA

9. What does this mean for magazine
publishers ?
• Opportunity to tap into a new market
• Retain existing customers and attract new ones
• Cross promote your print with digital
• Maximize the use of your existing resources
• Create additional revenue through
subscriptions and advertising

10. 2. Where can you publish?
Publishing Platforms:
•Apple App Store - iPad, iPhone
•Google Play - tablets,
smartphones
•Amazon App Store - Kindle Fire
•Web Reader

11. Types of Magazine Apps
Single Reader App
One App-One Publication
Newsstand App
Single Title
One Title-Various Issues
Multiple Title
Various Titles - Various Issues

12. Content Rendering
PDF Replica
Zoom & «Page Flip»
Interactive content
Rich design
Newsreader:
text reflow

13. 3. How to create an app
C. Digital Publishing
System
B. Service
Provider
A. Programmer
Your options:

14. Comparison Chart
Rich Design Interactivity Competitive
Advantage
Implemen-
tation time
App &
Content
Cost
☺ ☺ ☺
☺☺ ☺ ☺
☺☹ ☹
☹
$$
$
$$$
C. Digital Publishing
System
B. Service Provider
A. Programmer

15. Digital Publishing System
•Free InDesign Plugins
•In-House
•No coding
•Create Once & Publish Everywhere
•Pay flat fee for licences to publish your
app and for each issue
•No revenue share or pay-per download

16. Fully automated to highly customized
1
PDF to App
2
Enriched from
Print Edition
3
Designed for
Tablets

17. Fully automated to highly customized
with an automatic conversion tool
“Kobo converts 200 magazines in
digital thanks to automatic
conversion”
1
PDF to App

18. Fully automated to highly customized
The unique Guided
Reading feature can
be added
automatically to
offer a comfortable
reading experience.
More enrichments
can be added:
videos, slideshows,
webview, HTML5
animations…
2
Enriched from
Print Edition
https://itunes.apple.com/fr/app/design-news-magazine/id483166567?mt=8

19. Fully automated to highly customized
Aquafadas plugin for InDesign offers
the most advanced and easy-to-use
set of interactive features.
3
Designed for
Tablets
https://itunes.apple.com/en/app/bande-part-magazine-cinema/id600958861?mt=8

20. Enrichments
AVE Interactivity Panel
Picture
Slideshow
Video
Sound
Slider
Synopsis
HTML
Scrollable texts
Reflow
Guided reading
Comparator
Read Aloud
AveComics
Google Map
Animated Image
Anchor
Sublayout
Toggle button
Drag & Drop
Gallery
Games (Maze, Draw,
7 differences, Slice...)

21. And it’s easy to use!
One Panel
Only one panel is needed for InDesign to add the
enrichments.
Enrichments that are not supported appear grayed out.
Image to Fullscreen
Only two clicks to make an image go to fullscreen.
Layer Based Calls
Make actions using layer names or make actions using
object names in the layers panel.
Scrollable Frames
Editing scrollable frames is extremely easy: hold option and
double click your scrollable frame.
App Building Help
We are here to help you through the App building and
submission process.

22. Android compatibility
Enrichments Aquafadas Adobe DPS
Slideshows
Video
Sound
HTML Page
Animated image
Anchor
Scrolling Content
Pan & Zoom
Games

23. Various ready-to-use app templates
Single-Title Newsstand App Single-Publication App
To publish and sell an individual issue
(or any other individual publication).
To publish and sell consecutive issues of a single
magazine or newspaper.

24. Various ready-to-use app templates
Multi-title App Bookshelf App
To publish and sell multiple titles in the
same application.
To publish and sell several books (or
documents) from the same application.

25. Magazine Apps
8 millions end-users are reading
a digital publication created with Aquafadas

26. Digital Publishing System
publishing@aquafadas.com
Contact:
www.aquafadas.com