Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
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Speaker: Diya Murra, Account Director, The Online Project Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
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Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
- 1. [Month] [Year] The Online Project [Title]
- 2. [Month] [Year] The Online Project [Title]
- 5. It’s not about getting to know any more, it’s about reintroducing
- 9. 87% of what is posted on twitter is re-tweets
- 12. On Facebook 47% of the questions asked are get answered within an average response time of 3:47 minutes.
- 14. 8.8 million active users by mid 2015. Instagram shared posts are divided equally between photo and video posts. However, 73% of the engagement goes to video posts.
- 15. Comparing between videos posted on Facebook and videos that are posted on the main video platform YouTube
- 16. ينقال الحق– Truth be Told
- 20. Given the data collected, Facebook videos has grown and is still growing at a quick pace allowing the platform’s performance of shared videos to reach the same level as YouTube, however when it comes to searched videos YouTube is still way ahead of Facebook.
- 21. • Facebook remained the largest social platform in terms of number of users. However, Twitter growth surpassed Facebook by 25% in the past two years • Saudis preference towards social entertainment has been changed through emerging platforms like Instagram and Snapchat • Online video has become a key channel for consuming content on all platforms, especially Facebook and Instagram • Comedy TV shows and sports are the most popular categories of online watched videos, While YouTube remained the main video sharing website • Facebook and Instagram’s video growth has shifted the online video scene towards more exposure. Video content is no longer a YouTube exclusive
- 22. Frequently study the change in social media and your target audience and adapt accordingly Invest in video shooting equipment and editing tools
- 23. Thank You The Online Project +966 11 233 9323 8200 Salah Din Street Unit No. 34 Riyadh 12233 – 4313 Saudi Arabia
Editor's Notes
- We’ve said honeymoon is over back in 2013
- Keek growth halt/ stopped growing
- Using the advertising dashboard: - we collected data on the demographics of users in Saudi Arabia, including age, gender and relationship status. Using our in-house developed tool - we tracked comments, likes, shares on Facebook Fan pages in terms of engagement per user (data was generalized due to privacy settings). - we collected data from tweets, profiles and users biography. The analysis included quantitative and qualitative research ranging from most common Tweeting time and content of the tweets. The sample size was 2 M tweets from 0.5 M users, from January 2015 till June 2015. - we collected data from posts and users activities that are geo-tagged in Saudi Arabia. The sample size we analyzed was 1.2 million posts from 321K users from January 2015 till June 2015.
- 27% of the users have no written bio, and 16% have the default egg photo set as their profile picture. • On average, the Saudi user tweets 5 times a day.
- Saturday is the most active day of the week. 9 p.m. till midnight is the most active time of the day. • Text tweets receive the highest engagement among all other tweets. • 87% of what is posted on twitter is re-tweets.
- Omar is currently a communication consultant, he’s also one of the first YouTubers in Saudi Arabia and a part of the founding team of UTURN; a Jeddah-based production company that revolutionized Saudi Arabian news and entertainment, producing shows that have been watched 286 million times on YouTube.
- 5 minutes job gives 5 minutes results!!! We grew up being told we will be able to see each other on the phone, it’s hear, it’s more than what we were expecting and we must invest in being on the leading edge of these vehicles to achieve true results