2023 Survey Shows Dip in High School E-Cigarette Use
Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real
1.
2. The post-regulation airline industry, was an era of labor strife, price wars, fluctuating fuel
prices in America. While People Express offered all of its tickets at a single low price based
on historical demand, American Airline’s superior data technology and predictive models
enabled it to ensure that only a small percentage of tickets on a given plane were available
at steep discounts, while vacationers and business travelers would pay different, higher
rates. Predicted demand enabled American to gain market share.
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3. Too many people out there.
How do you segment your
customers?
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4. 4
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It’s a real
estate
problem.
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5. E-Commerce Challenges
97%
of visits walk away from
your site and never
purchase
80-85% of
the times people don’t
convert their basket
80-90% of
people don’t see
promotions on your
home or landing pages
99% of visitors
provide no contact
details before leaving
your website
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6. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
• CPC’s increased 288% from 2010 – 2015
• $4 trillion worth abandoned basket
has been abandoned in 2015, and
about 63% of that is potentially
recoverable (BI Intelligence 2015)
Do you see the
opportunity?
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• In 2015, acquiring new customers is more
expensive that ever
11. When visitors come
to your website
You have only 1 landing page to give
the first impression
You have only 1 content to deliver
relevant experience
13. How well you understand and target different personas ?
Sofa Surfers
Quick browsers
who dwell on
category pages
Big Spenders
Love to browse
and make up 30%
of your rev
Basket Cases
Typically arrive on
paid search, browse
in the evenings
Super Shoppers
Know what they
want and make up
10% of rev
First Timer
First time on your site,
never purchased
anything
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14. Over %75 of a site’s users
contribute almost no value.
%5 of a site’s users
contribute nearly %50
of its total revenue.
Data measured across our client base shows
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15. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
1st Qtr
2nd Qtr
of customers says
that personalization
influence what they
purchase.
%86
It matters.
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16. Static content is dead.
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17. Understand your users and
provide product selection accordingly.
Make your online store SMART
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18. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
The Optimal Experience
22. Understanding the past is cool, but
predicting the future is magic.
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23. The predictive mechanism automatically segments the
customers according to the behaviors on the website.
Predictive Analysis
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24. If the visitor
comes to website
from Facebook
Auto segmentation
Characteristic of
and individual
Predictive
Model
Predictive
Score
has searched on
website more than
3 times
average spent time on
product detail pages
between 120 seconds
and 480 seconds
has checked an item
more than once
has been less than
20 days since
his/her last purchase
THEN the probability of purchasing at the end of this session is %75.
& & & &
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25. Predictive Analytics
Segmentation is possible with predictive analytics for
users, who have never shopped before or have not shared
their personal information on the website.
Hypothesis Action
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26. Predictive Analytics
Campigns based on;
• Location of users
• Weather condition of the location
• Gender targeting
Hypothesis Action
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28. Predictive Analytics
Hypothesis Action
Users who are interested in photos and features
• For female users; %50 AB testing - Recommending to sweater
Conversion Uplift
%25,2
Basket Size Uplift
%7,15
Conversion Rate
%3,54
FemaleSweater Recommendation
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29. Insider partners can effortlessly use their custom or built-in Google Analytics segments for their perso
nalizations.
Advanced Adjust & Magento & Google Analytics & AdServer & DMP & CRM
Integration
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30. Website, mobile site, mobile apps, email. All unified in one database.
Cross Device & Cross Platform
Omni-channel Personalization
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Infosys Limited (formerly Infosys Technologies Limited) is an Indian multinational corporation that provides business consulting, information technology, software engineering and outsourcing services. It is headquartered in Bangalore, Karnataka.[3]Infosys is the second-largest India-based IT services company by 2014 revenues,[4] and the fifth largest employer of H-1B visa[5][6] professionals in the United States in FY 2013.[7] On 15 February 2015, its market capitalisation was ₹ 263,735 crores ($42.51 billion), making it India's sixth largest publicly traded company
Buna uygun bir grafik çalışılsın. İçeriğine bakalım. (Kubilay)Buraya recommendation ekleyelim.
Analytics’I baştan çıkartalım Predictive Marketing yazalım, GA segment 3. sırada, multivariate ekleyelimmobile & web kısmını da ekleyelim. Email targeting’I de ekleyelim. Before Insider kısmı çok anlaşılmıyor Web site – before insider kısmına eklemeler yap – unique değil – mass content.