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Inbound Marketing & WordPress

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Inbound Marketing & WordPress

  1. 1. INBOUND & WORDPRESS Shebang Online Marketing Group • ShebangDesign.comThursday, March 7, 13
  2. 2. Inbound Outbound Helpful/Compelling Content Direct mail Blog Posts Radio Podcasts TV advertisements Video Sales fliers Ebooks, Whitepapers Trade shows Enewsletters, Infographics Cold-calling Social Media MarketingThursday, March 7, 13
  3. 3. How Does Inbound Work? Traffic Leads CustomersThursday, March 7, 13
  4. 4. Inbound Activites: Attracting Traffic Traffic to Leads Leads to Customers Blogging Build Offers Lead Nurturing On page SEO Landing Page Creation Segmenting Leads Link Building Build Calls to Action Send Email Campaigns Social Media InteractionsThursday, March 7, 13
  5. 5. Using WordPress for Inbound: Make Blog Visible in Top Navigation Social Share Plugins are Important in Blog Posts Test CTAs in Blog Posts Landing Pages: Contact Form 7, Jetpack Contact Form SEO: Yoast All in One SEO Lead Nurture: amoCRM, Hubspot, MailchimpThursday, March 7, 13
  6. 6. Inbound Concepts Earning the attention of prospects Making yourself easy to be found Drawing customers to your website by producing content customers valueThursday, March 7, 13
  7. 7. Blog Posts: Keyword Phrase Focused On-Page SEO: URL Page Title Meta Description H1 Image Name, Alt Text CTA http://www.shebangdesign.com/seo-tips-the-right-way-to-do-on-page-seo http://www.shebangdesign.com/free-online-marketing-resourcesThursday, March 7, 13
  8. 8. Blog Posts: CTAs at Top, Bottom Test 2 Versions Social Share http://www.shebangdesign.com/why-blog-your-business-needs-to-be-blogging-weekly/ http://www.shebangdesign.com/build-an-effective-call-to-action-do-it/Thursday, March 7, 13
  9. 9. Landing Pages: Remove Navigation Repeat Your Appeal Use Forms to Qualify Leads Image of Offer/Ebook Thank You Page gives “Next Step” http://www.shebangdesign.com/landing-pages-why-your-business-needs-em/Thursday, March 7, 13
  10. 10. Thank You: What’s Next? Another Guide? Follow Us on Twitter? FB? Lead Nurturing Email http://www.shebangdesign.com/lead-nurturing-emails-best-practices/Thursday, March 7, 13
  11. 11. Feb. 2011: Less than 200 visits a month Feb 2013: More than 3,077 visits a month Started blogging in Feb 2012 Case Study: DrStoneDDS.com 600% increase in traffic in the last year (2012) More than 50% of patients come through website, 1/2 of traffic is organic, 1/2 PPC 2012: “Best year in 30 years of business.”Thursday, March 7, 13
  12. 12. OrganicTraffic: June 2012: 36, Feb 2013: 674 Case Study: ShebangDesign.com June 2012-Feb 2013: 1700% increase in organic traffic Keywords: 6 ranked in top 3, 18 in top 10 96 new contacts/leads in last 6 monthsThursday, March 7, 13
  13. 13. Important Milestones: Blogging Frequency B2C companies that blog get 88% more leads/month than those who don’t.Thursday, March 7, 13
  14. 14. Important Milestones: Blogging Frequency An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50.Thursday, March 7, 13
  15. 15. Important Milestones: Landing Page Quantity Companies see a 55% increase in leads from increasing landing pages from 10-15.Thursday, March 7, 13
  16. 16. Important Milestones: Page Quantity Companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages.Thursday, March 7, 13
  17. 17. Important Milestones: Social Media Companies with 51 TO 100 Twitter followers generate 88% more traffic than those with 25 or fewer.Thursday, March 7, 13
  18. 18. Important Milestones: Social Media The average company sees a 185% increase in traffic after crossing 1,000 facebook likes.Thursday, March 7, 13
  19. 19. Thank You! Website: ShebangDesign.com Twitter: @AsaShebang Facebook: facebook.com/shebangdesign Marketing statistics from Marketing Benchmarks from 7,000+ Businesses, HubSpot 2013Thursday, March 7, 13

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