Several insights about Media Consumption and Ad Spending in Indonesia

1. INDONESIA
AD SPENDING 2013

2. TRADITIONAL DIGITAL
MEDIA
CONSUMPTION
2
vs

3. 3
1 2 3 4 5 6 7 8
1 2 3 4 5 6 7 8
HOURS SPENT ON
DIGITAL MEDIA
PHILIPPINES
MALAYSIA
INDONESIA
THAILAND
VIETNAM
SINGAPORE
CHINA
INDIA
HONG KONG
TAIWAN
SOUTH KOREA
AUSTRALIA
JAPAN
8 7 6 5 4 3 2 1
8 7 6 5 4 3 2 1
HOURS SPENT ON
TRADITIONAL MEDIA
Source:
GlobalWebIndex Q4 2012
Question:
“How many hours do you spend
doing X on a typical day?”
PRINT RADIO TV PC MOBILE
vs

4. 4
1.18OTHER
FORUMS
SOCIAL
NETWORKING
RADIO
STREAMING
TV
STREAMING
TIME SPENT (HOURS) ON
ONLINE ACTIVITIES
BLOGGING
1.38
2.21
0.48
0.45
1INDONESIA
Source:
GlobalWebIndex Q4 2012

5. 5
ASIA-PACIFIC
MEDIA
AD SPENDING

6. 6
TOTAL MEDIA AD SPENDING
2012 2013 2014 2015 2016
$145.9
$157.5
$168.8
$179.8
$190.9
ASIA-PACIFIC
in billions
TOTAL MEDIA AD SPENDING
GROWTH
8.5%
7.9%
7.2%
6.5%
6.2%
Source:
eMarketer, December 2012
Notes:
Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio andTV
ASIA-PACIFIC ISTHE SECOND-LARGEST
ADVERTISING ECONOMY
WORLDWIDE AFTER NORTH-AMERICA
BEGINNING IN 2012 ANDTHROUGH
THE REST OFTHE FORECAST PERIOD,
TOTAL AD SPENDING IN ASIA-PACIFIC
WILL GROW FASTERTHAN IN NORTH
AMERICA

7. 2012 2013 2014 2015 2016
7
DIGITAL AD SPENDING
$27.3 $32.5 $37.7 $42.9 $48.6
ASIA-PACIFIC
in billions
DIGITAL AD SPENDING
GROWTH
25%
19%
16%
14% 13%
Source:
eMarketer, December 2012
Notes:
Includes advertising that appears on desktop and laptop computers as well as mobile
phones and tablets; excludes SMS, MMS and P2P messaging-based advertising
ASIA-PACIFIC WILL EXPERIENCE
MASSIVE GROWTH AND BECOMETHE
SECOND-LARGEST DIGITAL AD
MARKET INTHE WORLD STARTING
FROM 2013 ANDTHROUGHOUTTHE
FORECAST PERIOD

8. 2012 2013 2014 2015 2016
8
MOBILE AD SPENDING
$2.65 $3.41 $4.31 $5.31 $6.19
ASIA-PACIFIC
in billions
MOBILE AD SPENDING
GROWTH
40%
28.6%
26.4%
23.2%
16.5%
Source:
eMarketer, December 2012
Notes:
Includes display (banners, video and rich media) and search; excludes SMS, MMS and
P2P messaging-based advertising; includes ad spending on tablets
BY 2016, MOBILE AD SPENDING IN ASIA
PACIFIC WILLTOTAL $6.19 BILLION,THE
THIRD LARGEST INTHE WORLD,
DRIVEN BY A SURGE IN GROWTH IN
CHINA, INDIA AND INDONESIA

9. 9
2012 2013 2014 2015 2016
AD SPENDING COMPARISON
ASIA-PACIFIC
TOTAL MEDIA AD SPENDING
DIGITAL AD SPENDING
MOBILE AD SPENDING
in billions
$145.9
$157.5
$168.8
$179.8
$190.9
18.7% 20.6% 22.3% 23.9% 25.4%
1.82% 2.17% 2.55% 2.95% 3.24%
Source:
eMarketer, December 2012
TOTAL MEDIA AD SPENDING IN ASIA-
PACIFIC WILL CONTINUETO GROW AT
A HEALTHY PACE
ASIA-PACIFIC WILL INCREASE
EXPENDITURES IN DIGITAL AD
SPENDING AND BECOME BIGGER
PLAYERS INTHE GLOBAL MARKET
ALONG WITH NORTH AMERICA AND
WESTERN EUROPE,ASIA-PACIFIC WILL
COMMITTHE MOST AD DOLLARS
TOWARDS MOBILETHROUGH 2016

10. 10
INDONESIA
MEDIA
AD SPENDING

11. 11
2012 2013 2014 2015 2016
TOTAL MEDIA AD SPENDING
INDONESIA
Source:
eMarketer, June 2013; confirmed and republished,August 2013
Notes:
Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio andTV
$7.62
$9.14
$11.16
$12.94
$15.01
23.9%
19.9%
22.1%
15.9% 16.0%
in billions
TOTAL MEDIA AD SPENDING
GROWTH
DRIVEN BY A RISE INTVVIEWING,A
GROWING MIDDLE CLASS AND A
GREATERVOLUME OF DIRECT
FOREIGN INVESTMENT, INDONESIA
WILL EXPERIENCE GROWTH FOR
TOTAL MEDIA AD SPENDING
THROUGHOUTTHE FORECAST
PERIOD

12. 2012 2013 2014 2015 2016
12
DIGITAL AD SPENDING
INDONESIA
2012 2013 2014 2015 2016
$0.14 $0.24 $0.42 $0.72 $1.19
55.6%
71.4%
75.0%
71.4%
65.3%
Source:
eMarketer, June 2013
Notes:
Includes advertising that appears on desktop and laptop computers as well as mobile
phones and tablets; excludes SMS, MMS and P2P messaging-based advertising
in billions
DIGITAL AD SPENDING
GROWTH
EMERGING MARKETS LED BY
INDONESIA, CHINA AND INDIA ARE
EXPECTEDTO PROPELTHE DIGITAL AD
SPENDING INTHE REGION BY $2
BILLION, SURPASSINGTHE WESTERN
EUROPE

13. 2012 2013 2014 2015 20162012 2013 2014 2015 2016
13
MOBILE AD SPENDING
INDONESIA
2012 2013 2014 2015 2016
MOBILE AD SPENDING
GROWTH
in millions
Source:
eMarketer, June 2013; confirmed and republished,August 2013
Notes:
Includes display (banners, video and rich media) and search; excludes SMS, MMS and
P2P messaging-based advertising; includes ad spending on tablets
150%
80%
77.8%
87.5%
83.3%
$5 $9 $16 $30 $55
WITH ITS RISING INTERNET
PENETRATION AND SMARTPHONE
USERS, MOBILE AD SPENDING IN
INDONESIA IS EXPECTEDTO
CONTINUETO RISE

14. 2012 2013 2014 2015 20162012 2013 2014 2015 20162012 2013 2014 2015 2016
14
$7.62
$9.14
$11.16
$12.94
$15.01
1.84% 2.63% 3.76% 5.56% 7.93%
AD SPENDING COMPARISON
INDONESIA
TOTAL MEDIA AD SPENDING
DIGITAL AD SPENDING
MOBILE AD SPENDING
in billions
0.07% 0.1% 0.14% 0.23% 0.37%
Source:
eMarketer, June 2013; confirmed and republished,August 2013
ALTHOUGH INDONESIA’S AD
ECONOMY STILL REMAINS MOSTLY
RELIANT ONTRADITIONAL MEDIA
ADVERTISING FORMATS SUCH ASTV,
MAGAZINES AND NEWSPAPERS,THE
DIGITAL AD SPENDING IN INDONESIA
IS FORECASTEDTO SEE ESPECIALLY
HIGH GROWTH

15. 15
AD SPENDING - BY MEDIA
INDONESIA
TV
NEWSPAPER
INTERNET
MAGAZINE
OUTDOOR
RADIO
CINEMA
in millions
AD SPENDING
$1,628
$501
$147
$90
$78
$65
$11
8.5%
GROWTH
15.2%
51.5%
7.8%
14.8%
9.6%
12.5%
Source:
GroupM, December 2012
DIGITAL SPENDING IS BEGINNINGTO
RAMP UP AS MEDIA BUYERS ADJUSTTO
THE ONLINE WORLD.
IT WILL SEE SIGNIFICANTLY HIGHER
GROWTH RATES OVERTHE NEXT FEW
YEARS

16. END