Deliveroo, UberEats, Jinnapp

1. ON DEMAND
HIGH-QUALITY
FOOD DELIVERY
IN THE UK

2. COMPETITION MAP IN LONDON
Strong UX
Weak UX
High VolumeLow Volume
UberEats, Deliveroo and Jinn cater to the mid to high-end segment of
restaurants which are not set up to deliver food previously.

3. DELIVEROO’S RANKING IN THE UK

4. UBEREAT’S RANKING IN THE UK

5. JINN’S RANKING IN THE UK

6. KEY TO SUCCESS
Partnerships with stores which is raising awareness
among mainstream consumers.
Expand Loyalty Program Partner With Third-Party
Vendors For Point Redemption
Tools for restaurants such food photography, allergy
emergency, information on how to open franchise so
we build stronger relations with restaurants.
Increasing riders productivity

7. FACTS ABOUT DELIVEROO
Mission Statement: We are on a mission to bring the world’s best
local restaurants to everyone’s home or office.
11 Countries Operationally, 40 UK Cities
5000+ Restaurants, 750+ in London
The Most Recent Funding $100M Series D on November 23, 2015
Average Delivery Time of 32 minutes

8. FACTS ABOUT UBEREATS
Mission statement: Dishes from popular, iconic restaurants, faster
than it takes to boil water.
8 Countries Operationally, 20 Cities
150+ Restaurants in London
Most Recent Funding on $3.5 Billion on June 7, 2016
Average Delivery Time of 10-15 minutes

9. FACTS ABOUT JINN
1 Country Operationally (UK) , 4 Cities
700+ Restaurants in London
Average Delivery Time of 35 minutes
Mission Statement: Bringing together the convenience of
shopping online with the instant gratification of shopping on the
high street.
Jinn’s Most Recent Funding $7.5M Series A on April 5, 2016

10. Early entry in the UK market as a leading
online high-quality food delivery company.
They already partnered up with many
restaurants in the UK and built exclusive
relationships.
UNFAIR COMPETITIVE ADVANTAGE

11. Uber already nailed the logistics. Their
acquisition costs to expand rapidly will be
significantly lower than competitors because
of their existing reach.
They can outspend their competition and also
“out-lose” them while building their business.
UNFAIR COMPETITIVE ADVANTAGE

12. Jinn’s Competitive Advantage, the ability to better
integrate the Jinn app with a merchants stock and
ordering process.
Specifically, partners are given a tablet with Jinn’s
proprietary app installed, which enables them to
receive orders, change the preparation time,
update their stock and browse their order history.
UNFAIR COMPETITIVE ADVANTAGE

13. Ariella V. Young
T: v_ariella
E: ariellayng@me.com
Thank you!