6. Participant recruitment
services for your research
studies
Recruitment via social
networks and our recruiting
website, researchnet.com.sg
Rigorous screening to ensure
the right participants for
research
RESEARCH NETWORK SINGAPORE
7. INTRODUCING HAYSTACK
Fresh participants over time
100 times greater reach compared
to traditional panels
The biggest data set on human
behaviour ever created
8. social networks know more about you
than your own family and friends
Name
Gender
Birthday
City of birth
City of residence
Phone
Relationship
Anniversary
Previous relationships
Previous names
Screen names
Family members
Religious views
Address
Credit card details
Website
IP address
Email address
Sexual preferences
Current employment
Previous employmentJob duration
Languages spoken
Political views
Friends
Groups joined
Networks joined
Comments liked
Favourite activities
Advertising interacted with
Articles commented on
Profiles interacted with
Events attended
Surveys filled out
Locations accessed
Places visited
Sports teams supported
People hung out with
Events friends are attending
Major life events
Level of online engagement
Current mood
Books read
Movies seen
Food eaten
Video games played
Apps downloaded
Food currently eating
People inspired by
Exact geo-location
Bands liked
42. WHY EYE TRACKING?
Eye Tracking is a neuromarketing tool which provides valuable
insights into how people view and interpret visual stimuli.
It helps to understand human behaviour in a very unobtrusive way.
It provides
• Clear additional insights into behaviour
• Very visual results for better understanding, pparticularly by
management
Adding Eye Tracking to your usability testing, market research or
shopper research uncovers insights into the unconscious, that
can’t be gained as quickly and easily with any other research
method
43. HOW WE PROCESS THE INFORMATION?
CONSCIOUS LEVEL
UNCONSCIOUS LEVEL
HUMAN RECALL
VISUAL BEHAVIOUR
CONVENTIONAL METHODS
EYE TRACKING
44. EYE TRACKING
STATE-OF-THE ART TECHNOLOGY
Objective Experience is a Licensed Partner of Tobii Eye
Tracking.
Tobii eye trackers are preferred by many respected
universities for their precision and reliability in both
academic and business research.
49. LIVE SHOPPER STUDIES
Eye tracking allows us to explore unconscious
reactions during the purchase experience.
Particularly where cross-platform considerations
are important.
You can record and analyse the eye movements
during the in store journey in retail environments, to
gain customer insights.
50.
51. DIGITAL APPLIANCE TESTING
Real world products can be
tested with eye tracking. Most
important with prototypes of
interactive panels and mobile
connected interactions.