tourism service industry

1. Tourism marketing Ways to identify specific marketing problems. Developing a marketing strategy in general. Developing marketing communication strategy.

2. Introduction. Tourism marketing is – marketing a destination Building on this uniqueness of benefits to generate more tourism is the name of the game which is called tourism marketing “ When you are tired ; apply Kerala ” “ Bhubaneswar – the temple city ”

3. Tourism as a service industry. Tour operator and travel agents. Accommodation sector (hoteling & catering) Passenger transportation. A typical tourist spends on :-

4. Elements of tourism industry. Travel demand influenced by:___________________ a. Rising incomes. b. Increased mobility. c. Improved transport. d. Escapism. e. Education. f. Business purpose.

5. Elements of tourism industry Tourist industry intermediaries:_________________ a. Travel Agents. b. Tour companies. c. Hotel Companies. d. Transport Companies.

6. Elements of tourism industry Travel destination influenced by:_________________ a. Historical Connections b. Accessibility. c. Nature of tourist product. d. Search for foreign exchange.

7. Cost and benefits. Benefits :- Income and jobs. Preservation of cultural and historical heritage. Increased Understanding. Building and constructing.

8. Cost and bnefits Cost :- Infrastructural amneties. Destruction. Undermining of culture and society. Polluting environment.

9. Tourism marketing :- Mental Distance – to consider a place as a tourist destination. Low awareness. Adequate infrastructural facilities. 1. The PROBLEMS.

10. Phased strategy. Changing cons into pros :- Convincing potential tourists to consider a particular destination as a tourist hot spot. Informing and educating tourists about particular destinations. Motivating tourists to visit specific destinations.

11. Main strategies . The basic strategies adopted by tourism firms and the government :- Market Penetration strategy :- Pricing + Promotion Market Extention Strategy:- The strategy entails reaching new types of tourists through modification of existing tourist’s products Market Development Strategy: the tourist firm here seeks new clauses of tourists for its products or would add silent product characteristics to the existing offer. Product differentiation & product reformulation strategies are also being utilized in the tourism market.

12. Additional strategies. Additional concepts as effective tools :- Package Tours. ( Mainly counters ) Logistics problems of large distances. Ignorance about facilities. To make tours more economical and convenient. Separate branding package tours ( Temptations for MP) Cultural Tourism