The document discusses the growing use of emojis in business communication. Emojis have evolved from ancient pictograms and smileys to today's standardized emojis that can convey a wider range of emotions. There are now over 800 emojis that have become a common language for the billions of people using major tech platforms. The document argues that emojis help streamline conversations by clarifying intent and building understanding when used in workplace communication, with studies finding three-quarters of people now use emojis in professional settings.

1. Emoji for business

2. Communication is about shared understanding,
whether it’s a TED talk, street talk, or txt-spk.
Today, people of all ages convey their feelings with
emojis - and they’re moving from teen chat towards
business credibility. So if you’re the sort of person
who turns their head on one side to smile... this
slideshare is for you.
:-)

3. From ancient Egyptians to modern Japanese, emojis follow a LONG
HISTORY of communicating in PICTOGRAMS.
The Emoji:
A 5,000-year tradition

4. But WHAT ARE
EMOJIS?

5. ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/
:^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o(
8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-)
:o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^|
;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/
:^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o(
8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-)
:o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^|
;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/
:^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o(
8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-)
THEY’RE NOT
SMILEYS.

6. Modern Unicode (the computer industry
standard for representation and handling of text
throughout most of the world’s writing systems)
standardises them as characters …

7. ...And greater graphical
depth means deeper
emotional range.

8. Of course,
emotional engagement
is the CORE of
communication.

9. There are 845 emojis
Not enough for a language? Japanese schoolchildren learn
just 881 characters in everyday writing.

10. In other words:
there are as many emojis as
characters in Japanese.

11. Emojis speak 4 global
languages:
Windows Mac
Android iPhone

12. That’s a user base of
6 BILLION PEOPLE.

13. ENTIRE MARKETING CAMPAIGNS are
being written in them.
McDonalds
Click to see more

14. ENTIRE MARKETING CAMPAIGNS are
being written in them.
Chevrolet
Click to see more

15. ENTIRE MARKETING CAMPAIGNS are
being written in them.
IKEA
Click to see more

16. In some countries,
76%
of people use
emojis at work.

17. Why use emojis at work?
Great teamwork, the secret to any successful business, is all about effective
and flexible communication.
Emojis add another level to this communication…
18 to 65 year olds
4 out of 5,
use emojis on a regular basis inside and outside of work.

18. In an environment of increasingly casual communication, emojis
help streamline conversations in the office.
A recent study found that…
“Emoticons in the workplace
were not used to convey
emotion, but rather to signal
how the information in the email
should be interpreted.”
Scandinavian study

19. It’s a GLOBAL LANGUAGE like
no other.
However its use varies from country to country.
But there are some common global traits…
Overall emojis are used to express positive emotions across the world.
70%
positive
15%
negative

20. Smiley faces are the most
used emojis across English,
Portuguese, Spanish and
Italian speakers.
But among French speakers
Hearts are 4x
more popular
than smileys

21. ENABLING THE EMOJI
=
ENABLING
COMMUNICATION

22. Western Somoa even
allows them in URLs!

23. Emotions ENABLE UNDERSTANDING,
CREATE PURPOSE and
BIND TEAMS TOGETHER.

24. Takeaways
Emojis are a global language, transcending cultures
Emojis are now common in marketing campaigns
Emoji-talk has regional dialects
Three-quarters of people use emojis at work.

25. Emojis, like all forms of communication, are all
about enabling understanding. Discover how to
get your people talking to each other
TAKE A AT ARKADIN today