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5 lessons in
leadership from
people at the top
Leadershipisn’t just found in the Global 100.
5 Leaders
share their passions…
...and how they communicate them.
LESSON 1:
Keep the concept simple.
Or:
Why the leading
accommodation provider
doesn’t own any hotels.
Audience attention spans are limited and
exposed to constant distractions. Building a
big name means one simple idea.
Brian Chesky’s airbnb
made him a billionaire, by
connecting people with
spare bedrooms and people
who wanted to rent them.
But before that… it was just about
friends renting an airbed on the floor.
Image source: http://www.usine-digitale.fr/editorial/brian-chesky-cofondateur-de-airbnb-en-
campagne-de-seduction-a-paris.N316199
But the relationship between host and
guest retains that sofa-surfing vibe. Chesky
keeps that at-home feeling central.
Airbnb is now a
$10bn company.
LESSON 2:
Always keep pushing forward.
Or:
Why great leaders
test their limits.
Real leaders never give up.
Christine Lagarde joined
the Chicago based law firm
Baker & McKenzie in 1981
and after only 6 years was
named head of the firm in
Western Europe, by 1999
she was the company’s first ever female
Chairperson. From there she became
France’s Minister for Trade and in 2007
became the first ever woman in charge of
Economic affairs in France. Then in 2011
became Managing Director of the IMF.
Image source: http://techmoran.com/11-startup-lessons-from-imf-chief-christine-lagarde-on-
her-visit-to-kenya/
The lesson there?
Leaders never give
up and say ‘enough’
they always push on
through.
LESSON 3:
Dream no small dreams.
Or:
Why great leadership
needs a great big idea.
Elon Musk is a real-life Tony
Stark Iron Man. Paypal tore
down banking barriers. Tesla
made electric cars cool. Now
SpaceX is taking his ideas
into orbit.
But Musk’s goal isn’t “make a billion”.
Or “build cool machines.” It’s “To make
humanity a multi-planetary species.”
Image source: http://learnbonds.com/123618/tesla-motors-inc-tsla-elon-musk-not-sure-if-it-
was-worth-it/
That’s a big dream.
And Elon is changing whole
economies with it.
LESSON 4:
Choose your words with care.
Or:
Leaders know little
things mean a lot.
Bank of England
governor Mark Carney
doesn’t lead a bank. He
decides a policy:
how much money
“costs”.
Image source: http://www.macleans.ca/news/canada/25-most-important-people-in-ottawa/
One policy, in one country. But it affects
trillions of pounds in trade. And in policy
pronouncements, a single slip can move
markets.
So he practices each speech, dozens of
times, checking every pause and comma for
ambiguity. Giving each communication total
clarity.
LESSON 5:
Be authentic, don’t
compromise your principles.
Malala Yousafzai was born
in July 1997 in Pakistan.
When she was aged just
11 years old she wrote a
blog detailing her life under
the Taliban and became a
prominent activist being nominated for the
International Children’s Peace Prize. In 2012
she was shot when boarding her school bus.
After an intensive period of rehabilitation
Yousafzai has continued to be an activist
for peace and was named in Time
Magazine’s ‘100 most influential people in
the world’ list in 2013, 2014 and 2015.
Image source: http://parade.com/170557/parade/malala-yousafzai-the-bravest-girl-in-the-world/
Malala Yousafzai is
a leading example
of staying true to
your principles.
Takeaways
Leadership means connecting with your
people one-to-one.
The simpler your Big Idea, the simpler
leadership becomes.
Leadership means being authentic… all the time.
Collaboration is leadership.
Start leading with Arkadin
Collaboration Services.

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Five Lessons in Leadership from People at the Top

  • 1. 5 lessons in leadership from people at the top
  • 2. Leadershipisn’t just found in the Global 100.
  • 3. 5 Leaders share their passions… ...and how they communicate them.
  • 4. LESSON 1: Keep the concept simple.
  • 5. Or: Why the leading accommodation provider doesn’t own any hotels.
  • 6. Audience attention spans are limited and exposed to constant distractions. Building a big name means one simple idea. Brian Chesky’s airbnb made him a billionaire, by connecting people with spare bedrooms and people who wanted to rent them. But before that… it was just about friends renting an airbed on the floor. Image source: http://www.usine-digitale.fr/editorial/brian-chesky-cofondateur-de-airbnb-en- campagne-de-seduction-a-paris.N316199
  • 7. But the relationship between host and guest retains that sofa-surfing vibe. Chesky keeps that at-home feeling central. Airbnb is now a $10bn company.
  • 8. LESSON 2: Always keep pushing forward.
  • 10. Real leaders never give up. Christine Lagarde joined the Chicago based law firm Baker & McKenzie in 1981 and after only 6 years was named head of the firm in Western Europe, by 1999 she was the company’s first ever female Chairperson. From there she became France’s Minister for Trade and in 2007 became the first ever woman in charge of Economic affairs in France. Then in 2011 became Managing Director of the IMF. Image source: http://techmoran.com/11-startup-lessons-from-imf-chief-christine-lagarde-on- her-visit-to-kenya/
  • 11. The lesson there? Leaders never give up and say ‘enough’ they always push on through.
  • 12. LESSON 3: Dream no small dreams.
  • 13. Or: Why great leadership needs a great big idea.
  • 14. Elon Musk is a real-life Tony Stark Iron Man. Paypal tore down banking barriers. Tesla made electric cars cool. Now SpaceX is taking his ideas into orbit. But Musk’s goal isn’t “make a billion”. Or “build cool machines.” It’s “To make humanity a multi-planetary species.” Image source: http://learnbonds.com/123618/tesla-motors-inc-tsla-elon-musk-not-sure-if-it- was-worth-it/
  • 15. That’s a big dream. And Elon is changing whole economies with it.
  • 16. LESSON 4: Choose your words with care.
  • 18. Bank of England governor Mark Carney doesn’t lead a bank. He decides a policy: how much money “costs”. Image source: http://www.macleans.ca/news/canada/25-most-important-people-in-ottawa/
  • 19. One policy, in one country. But it affects trillions of pounds in trade. And in policy pronouncements, a single slip can move markets. So he practices each speech, dozens of times, checking every pause and comma for ambiguity. Giving each communication total clarity.
  • 20. LESSON 5: Be authentic, don’t compromise your principles.
  • 21. Malala Yousafzai was born in July 1997 in Pakistan. When she was aged just 11 years old she wrote a blog detailing her life under the Taliban and became a prominent activist being nominated for the International Children’s Peace Prize. In 2012 she was shot when boarding her school bus. After an intensive period of rehabilitation Yousafzai has continued to be an activist for peace and was named in Time Magazine’s ‘100 most influential people in the world’ list in 2013, 2014 and 2015. Image source: http://parade.com/170557/parade/malala-yousafzai-the-bravest-girl-in-the-world/
  • 22. Malala Yousafzai is a leading example of staying true to your principles.
  • 23. Takeaways Leadership means connecting with your people one-to-one. The simpler your Big Idea, the simpler leadership becomes. Leadership means being authentic… all the time.
  • 24. Collaboration is leadership. Start leading with Arkadin Collaboration Services.