This document provides 7 rules for successful web conferencing: 1) Focus on collaborating around a shared document rather than talking, 2) Use a simple, clear document format that everyone understands, 3) Consider the capabilities needed based on the complexity of the collaboration, 4) Have an agenda and goals to prevent confusion, 5) Engage all participants, 6) Provide feedback to recreate the feeling of being together in person, and 7) Circulate notes and summaries after to record decisions. The final message is that these rules can be ignored if another approach works better for a particular situation.