Webinars are the most important tool that we have for driving leads, engaging contacts, and filling the pipeline. Webinars work brilliantly for many different types of content - from thought leadership and panel discussions to product launches and bottom of the funnel detail! What's best is that webinars are influential at all stages in the sales cycle from driving awareness (45%), lead generation (51%), lead nurturing (37%) and upselling and cross selling (42%). (source Forrester) The answers are in this infographic.

1. buzzbuzz
WebinarsThe Best Tool For Lead Generation
Why…...?
Webinars build
buzz faster
Webinars have
rich media
Webinars convert
Webinars are interactive…
85%offer a Q&A session
22%offer polls (and collect
survey data)
38%use social sharing
4%let participants chat...scalable….
19%of webinars have
200-299 attendees
8%of webinars have over
1000 attendees
223the average number of
attendees for a webinar
And engaging.
12%of participants download content
21%respond to polls
5%ask questions
23% of sign-ups happen more than 15
days out…
19% happen 8-14 days before the
webinar...
Third of sign-ups happen within 7 days
of the event…
But nearly a
HINT: Wednesdays and
Thursdays are the best days to
promote your webinar.
26% happen on the day.
...And
The percentage of webinars that include
video content continues to rise:
9%in 2014…
From
16.5%in 2015…
to...
17.2%in 2016.
to...
57mins
44% Nearly half of
registrants attend
The average attendance
time in 2016:
38mins
...up from
in 2010.
59%watch the LIVE EVENT and
33%watch it on-demand.
Webinar audiences are getting
larger and more sophisticated -
make sure that you keep your
audience engaged and remember,
content is still king!
SOURCE: ON24 2016 Webinar Benchmarks Report
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