The world of work is changing. Today’s workforce demand greater flexibility in their working arrangements than ever before. The IT and HR departments are expected to deliver on this demand for flexibility and drive workplace engagement in an increasingly competitive recruiting environment while Marketing are expected to deliver increasingly high penetration campaigns with static or shrinking budgets. Over the past eight weeks communications experts Arkadin have outlined the ways a unified communications strategy can address these workplace demands and drive forward top-level strategic goals. In case you missed it here is everything you need to know about the strategic business benefits of unified communications and video conferencing.

1. Strategic Advantages of
Unified Communications:
A Wrap Up

2. The World Of
Work Is Changing

3. 75% 30%
Millennials are estimated
to make up
of the global workforce
by 2030
expecting to never work
fixed hours.
They are demanding greater flexibility
from their employers than ever before with

4. 70%
of the way through the buying process
before they reach out to Sales.
Customers are now typically
Against this backdrop the buyer’s journey has also changed.

5. 70%
of businesses now see unified
communications as a strategic programme.
The key to addressing the changing demands of the workforce,
increasing Marketing’s reach, and driving forward top level
business strategy, lies in unified communications enabling
connected innovation.

6. 40%
of respondents in Arkadin’s
2015 survey ‘UC: Where are
you on the journey’ agreed that
they “understood the benefits
of unified communications
and were committed to
implementing it”.

7. Discover the strategic
advantages of unified
communications and unlock the
full potential of your people in
this series of blog posts from our
collaboration experts at Arkadin.

8. Web conferencing is now everywhere, but the journey from concept to reality has been
a long one – read about the history of unified communications.
Twelve Key Stages in the History of
Unified Communications: 48,000bps,
$100 per hour, 4G and BYOD
Read more
12key stages

9. The benefits to web and video conferencing are well documented but here as some
lesser known advantages they can have in creating a contented workforce.
Now You See Me, Now You See Me: The
Ten Hidden Advantages of Web and Video
Conferencing in Creating a Contented Workforce
Read more

10. Discover how you can increase your marketing reach without increasing your budget,
boosting communications with both your customers and your internal workforce.
Static Budget - Mobile Marketing:
Improving Your Marketing Campaign
Without a Bigger Budget
Read more

11. Mobile security is a major concern for businesses building a mobile communications
strategy, in fact in the 2015 Arkadin UC Survey 40.7% of respondents rated data
security as a ‘critical priority’ – here are 3 factors they must address.
Remote Working and Mobile
Communications: An Easy and Secure
Strategy for Data Security
Read more

12. With nearly 788,000 higher education qualifications being awarded in the UK in 2013
alone those in HR need to add an edge to their company to attract graduates. Here are
some top tips for HR Managers looking to grab the talent their business needs.
Attract Top Graduates and Plug the Skills
Gap: Grab and Retain the Talent Your
Business Needs
Read more

13. Discover how to get buy-in from all your company’s departments and safeguard the
future of your products and services by promoting brand consistency and building
internal brand advocates.
The Battle for Brand Consistency:
Getting Departments On-Board and
Building Internal Brand Advocates
Read more

14. Learn how to enable collaboration
through technology and harness
the collective power of your
workforce, sparking innovation
across your enterprise, in our free
series of eGuides.

15. Marketers are under increasing pressure to prove the value of their contribution in real
terms, discover how communication is key to doing this.
The Connected Business: Proving the
Value of Marketing to the Wider Business
Read more

16. Work today isn’t about employers and employees, it’s about building a culture of
continuous improvement through effective messaging and conferencing technology.
Discover how unifying your communications can turn your employees into innovators.
The Connected Business: Generating
a Collaborative Culture, How to Build
Innovation in Your Enterprise
Read more

17. Discover how your business can implement flexible remote working practices whilst
maintaining a suitable degree of management control and data security.
The Connected Business: Managing
Beyond the Remote Workforce
Read more

18. Over the coming eight weeks, communications
experts Arkadin will be examining how seamless
employee communication not only creates a culture
of innovation but also enables effective collaboration,
resulting in the successful execution of your top
level strategic business goals.
Effective

19. Discover strategic and
effective communication,
Discover Connected
Innovation
Continue your journey