2. Trends in digital marketing are changing all the time so it’s
essential to always think of new and innovative ways that
you can promote your brand.
Today we’re going to give you ten key tips to help keep your
2017 brand awareness strategy as competitive as possible so that
you can get your brand out there.
3. 1. Firstly - make it fun!
Chipotle recently got lots of attention when they developed a
fictional web series called “Farmed and Dangerous”
about a sustainable farmer who is
battling against the food production
industry - an excellent way to make their
audience aware of some of the more series values of their
brand, in a fun and playful way.
4. 2. Don’t be afraid to do something a bit ridiculous!
Alice Cooper has had a long running joke that he will run for
president every year since 1972. This PR stunt really works during
difficult and stressful election times because people are
looking for comic relief.
The joke has gained him a lot of
headlines and even some votes!
5. 3. Get behind a good cause.
People love to support companies that donate to a good cause so
this is a great way to build brand awareness. TOMS shoes has
found great success this way; for every pair of shoes they
sell, they donate a pair to
someone in need.
6. 4. Speak about real moments to appeal to millennials.
AT&T recently advertised on Tumblr
with a simple text message:
“When you know what you want, call me.”
This ‘breakup’ style message was highly
successful with millennials because
it referenced a personal moment
that individuals could relate to.
7. 5. Always explain how your product will enhance your
customer’s life.
Think about your product and create content that
highlights tangible ‘life benefits’ – how will it make the
customer’s life easier, cheaper, more enjoyable or simpler?
Commercials for ‘Tide Pods’ explain simply how their
product will make going to the laundry much easier!
8. 6. Don’t forget daily Vlogging!
Gary Vaynerchuck used daily vlogs to grow his family wine
business from a $3 million dollar company to a $60 million
dollar company in 5 years. Personal and daily messages
creates trust and places your brand as a thought leader ;
a great way to catapult
your brand and increase
levels of profit and business
opportunities.
9. 7. Create high quality, well written educational content.
Doing so will establish you as an expert in
your niche and encourage your audience to take
action. Take Xerox for example -
the world’s leading photography company.
They spread the word about their other
services, such as IT outsourcing,
by using high quality educational content
through their digital magazine.
10. 8. Don’t interrupt buyers, attract them.
Inbound marketing is the modern way to spread the world about
your business by using online strategies to share your story and
attract the right customers. Crucially – it speaks to the right
people at the right time. Identify and target the kind of people
who are buying your products and figure out what they are
looking for.
11. Earn their attention by giving them valuable content and
create trust by providing information they value.
12. 9. Make the most of Youtube!
Unlike television, YouTube is interactive,
with a comments section under each
video allowing viewers to discuss the
video and engage with the creator.
The brand ‘Old Spice’ recently created a buzz for themselves by
creating unique and funny YouTube videos that responded directly
to YouTube user comments. This smart campaign got people
involved and generated hundreds of thousands of views.
13. 10. Finally - it’s crucial to create ‘Evergreen Content’
Unlike content that is linked to a fad or time-specific event,
Evergreen content is designed to be a timeless resource.
This content gives enduring results
and gets you ranked higher on Google.
Whilst it’s still important to create
‘of-the-moment’ content too, your
storehouse of evergreen content must always be there.
14. So there you go! 10 smart solutions that you can integrate into
your plan to increase brand awareness for your company. Your
customers will not buy your products unless they've
heard of you, so catching their attention needs to be
your number one priority!
15. Want to learn more and to give your brand a tune-up in
the new year? Download our eBook, "Building Brand
Awareness: The Ultimate Guide for 2017"
