2. Instagram is a social media site that is centred around sharing
visuals; photos, images, sketches, videos, gifs, and so on. It is
essential that you make use of Instagram because it is so
effective at marketing and so popular, particularly with 18 to 49
year olds.
This is because of the power of an image; a picture draws you
in, it piques your interest.
3. Kinnane Insurance Brokers are doing this extremely well. An
image tempts you to find out more.
This is why your insurance brokerage needs to use Instagram
for your marketing
4. Read on for our top 10 tips on how you can use Instagram
to:
● Successfully market your brand
● Promote your services
● Increase your followers and leads
5. 1. Make the Right First Impression
You will probably want to use your business logo as your profile
picture because the goal is to be instantly recognisable to new
and existing customers.
Think about the following examples of instantly recognisable
brands: Apple, Google, Coca-Cola, Nike, Facebook, eBay, Sony,
Adidas, Starbucks, and Lego. For the most part, they are light
coloured backgrounds and bold symbols.
6. Think about your colour palette for your logo. Make sure
your logo reflects your brand and appeals to your target
audience, and then get posting!
7. 2. Use Hashtags
Instagram captions are limited to 2,200 characters. So keep it
short and snappy, especially since Instagram is primarily about
the visuals. Hashtags allow users to find your content, and
therefore find you and decide to Follow you.
Use as many relevant hashtags as you can. It’s best to use
between five and 10.
8. Say your brokerage specialises in indemnity insurance for
accountants. You could post a striking picture that an accountant
would relate to with an informative quote placed over top using
an app like Typorama.
9. Then add the hashtags:
● #accountant
● #accountants
● #accountantsydney (or your location if it is used commonly on instagram)
● #accountantlife
● #accountantadventures.
Then an accountant that uses these hashtags and browsing
Instagram will find your post.
10. Create your own brand-specific hashtag that is completely
unique to your business. Hashtags are essential; keep this in
mind through all of the following tips.
11. 3. Share to Facebook
Research has shown that images posted to Facebook via
Instagram receive more engagement. It also makes sense to
share your post to Facebook at the same time as you are
posting on Instagram as there is hardly any extra work
involved. Two for the price of one, so to speak.
12. 4. Post Motivational Quotes
The beauty of Instagram for many people is that no lengthy
reading is required. You can, however, use snippets of text
against the backdrop of an image to create a really effective
post. Short, inspirational quotes are great superimposed over
an image, or you could add a few sentences of text from your
blog content.
14. 5. Be Relevant
With Instagram, you are trying to reach your audience through
the things they love.
Post news-related content, real world stories and experiences, and
post appropriately for the time of year. Take into account
public holidays, Australia Day, Anzac day, the Queen’s
Birthday, the Christmas period, Good Friday, and so on.
15. An example could be reminding people to check that their homes
are fully insured when they go on vacation, to insure new items
after Christmas, or to add new pieces of jewellery onto their
insurance after Valentine’s Day.
16. 6. Post Industry Advice
Videos are a great way to provide your followers with
industry-related advice. Ask your insurance brokers to put on
their best suit and compile a short piece on something they feel
confident about discussing, or film an interview scenario, or a
question and answer session on a specific aspect of insurance.
17. 7. Advertise Your Services
This could be photographs of your advisors with a caption or
short bio, letting your customers know the aspect of insurance
in which they specialise. Make it fun and friendly, encouraging
your viewers to get in touch and take advantage of your
expertise.
18. 8. Showcase Your Company Culture and Values
Share stores of satisfied customers by way of photographs or
videos.
Research has shown that photographs with faces are 38% more
likely to get Likes – so don’t be afraid to use selfies and
pictures of happy smiling faces to promote your services.
You can also share company news and updates, such as
expansions, to let your customers know you are doing well –
but you still put them first.
19. Check out this Instagram post from The Knot, a company that
organises weddings. They have used a photograph to tell a
wonderfully touching story. It gives the impression that The Knot
truly cares about their clients and puts their heart and soul into
making their day special.
20. 9. Launch a Competition
Announce a competition asking entrants to share a photo on a
specific subject using a hashtag. Or, ask entrants to Like your
post, leave a comment, or tag a friend.
Competitions are a great way to get people involved, leading to
free advertising for your company. Offer the chance to win a
bottle of bubbly or an all expenses paid for meal – and make
sure you announce the winner on Instagram.
21. 10. Analyse What’s Working
Instagram is one of several social networking sites that
insurance brokers need to use to grow their community and
their business. As with any digital marketing, it is essential that
you keep track of what is working and what is not. Use Instagram
Analytics to find what is evoking the most interest.
22. Always respond to comments on your post and engage with your
audience. That way you will build up a community, enhance
brand loyalty, gain more followers, become more visible and,
hopefully, become more talked about.
23. To find out more, download our free guide "Social Media for
Insurance Brokers: The Ultimate Guide to 2017.”
