Here’s why insurance brokers should be using Twitter for social media and marketing – and how to make the most of it.

1. 6 Twitter Tips for
Insurance Broker
Social Media
and Marketing

2. If you’re an insurance agent running a brokerage, time is
likely a scarce commodity for you. Using something like
Twitter to promote your business and increase your leads
may feel like a waste of time.

3. But the fact is that Twitter is absolutely crucial for
insurance brokers because it provides you with a
soapbox to spread your message to a mass audience.

4. As with any social media platform, Twitter must be used
correctly to be effective.
Today we’re going to talk you through some important
things that you should remember when representing your
insurance broker business on Twitter:

5. Firstly - Don’t Just Tweet About Yourself
Of course you can use Twitter to promote your business,
but in order to position yourself as a thought leader, you should
also be sharing the tweets, blog posts and content of
other people as well.
Twitter is designed for you to connect with people and it’s
key to interact with your followers in a profound way. Try
to get involved in the conversation; it’s an authentic way to
build a loyal following rather than simply increasing your
follower numbers.

6. Secondly, always answer Customer Questions
When it comes to the insurance world, there are a lot of myths
and misconceptions about products. Customers might have a
question to ask before buying and twitter is the perfect
place for that interaction.
You can answer them quickly and easily; not only will this
help the individual but it will also show your other followers
that you are helpful and responsive.

7. Share relevant industry updates
Use twitter to communicate your position on a current
industry issue that business owners should be made aware
of. It’s a great platform to open up discussion and
potentially answer any questions people may have.

8. Find out what people think of you
Using the ‘lists’ function on Twitter is an interesting and
useful aspect of the platform. Knowing what lists you are
on will give you an idea of how you are perceived.

9. For example, if people have started adding you to
“News” or “Current Events” lists then they see you as a
useful and reliable source for that kind of information.

10. Number five - Hashtags are crucial!
They allow users to sift through the enormous number of
users and tweets to find something relevant to them.
You should certainly be using hashtags in your tweets and when
you have a hashtag in your bio, your Twitter account can
be found more easily.

11. 6. Use a Twitter Tool
Numerous tools have been developed to make Twitter easier
and more efficient. TweetDeck allows you to see all of
your messages and tweets at once in a very well laid
out dashboard with several columns.
You can also set up custom columns to monitor a hashtag,
keyword or a list.

12. Buffer will analyse your Twitter statistics and find
the most effective times for you to post tweets so that
they have the best chance of being seen by a higher number
of followers.

13. When you’re putting together your marketing plan, take a
look at the different options to see which Twitter tool is
best for your needs.

14. Follow these 6 tips and you’ll see that when it’s used
cleverly Twitter can be a very worthwhile tool for promoting
your insurance brokerage.

15. Want to learn more about how you can make the most of social
media for your insurance business?
Download our guide “Social Media for Insurance Brokers:
The Ultimate Guide to 2017.”