When it comes to marketing your insurance business on Facebook, how can you create the most eye-catching insurance Facebook ads? Here are some tips.

1. How to Make
Great Insurance
Facebook Ads

2. There are many ways that you can promote your insurance
business online, but Facebook ads are one of the most
powerful tools that you can use.
When you master your Facebook targeting strategy you
will get in front of a very specific audience who is engaged and
likely to be interested in your brand.

3. So how can you make sure that your insurance Facebook ads are as
effective as possible?
Here are some tips to keep in mind.:

4. Identify Your Niche
A great example of this is Health IQ,
who are in the life insurance niche
but have targeted their advertising
towards runners to make it
even more specific.
One of the advantages of Facebook ads is the amount which you
can refine them. You can specify as much as possible, refining
your ad down into a niche within a niche.

5. To figure out where you want to focus your advertising, you can
identify the persona of your typical buyer so that you can hone in
with laser-like targeting. This will help to increase your return on
investment and your conversations.

6. Create an Eye Catching Image
People often scroll through their newsfeed on Facebook quite
quickly, so if you don’t have an eye catching image on your
Facebook ad they might scroll past it. A visually striking image will do
a lot to grab the attention of the viewer and elicit an emotional
response from them.

7. For example, take a look at the image on
this page. It is a funny image, but a powerful
message about how making mistakes when
working on big building projects can be
incredibly costly.

8. This would be perfect in an ad for professional indemnity insurance
for the engineering and construction industry. Without this
insurance, engineers and designers might incur a massive financial
loss, which will cause their business to collapse.

9. Write Effective Copy
It’s not just the image that is important when you are crafting a
powerful Facebook Ad - it’s also the written copy that needs to be
captivating enough to draw the audience in. You will need to
create copy that is simple, clear and ties into the image that you
have chosen.
The written copy should be simple and direct and should speak to the
type of person that you are targeting. It should not mention your
brand right away, but should have a call to action at the end.

10. Take a look at this example from
Metromile - it is short and simple and
gets right to the point. It explains the
advantage that Metromile has to offer
and it encourages the reader to click to
get a three minute quote.

11. Target the Ad to the Right Audience
Facebook ads can be highly targeted so that you can be sure that
you are reaching the right person. The more you target your ad,
the more likely the person who sees the ad will be interested in
the insurance you are offering.

12. You can narrow down your audience on Facebook, choosing the age
group, location, gender and even the interests of the people you are
targeting.
What demographic is most likely to be interested in the type of insurance you are
selling?

13. Link the Ad to a Relevant Landing Page
Don’t forget to consider where the Facebook ad links to. Make sure
that it links to a relevant landing page so that when people click on
the ad on Facebook they have a clear path of action to follow
when they reach your website.

14. The landing page should be specific and it should be captivating enough to grab
the attention of the potential customer and convert them into a sale.

15. What About a B2B Audience?
Many insurance brokerages buy into the myth that they cannot target B2B insurance
policies such as professional indemnity insurance with the same type of focus.
However, this is simply not true. When you are marketing towards
businesses in the B2B space, you will still be marketing towards
people. What better avenue than Facebook to target your ad towards
a solicitor, accountant or other specific type of client. In fact,
Facebook makes it very easy to promote your B2B services.

16. Also, Facebook will allow you to refine your targeting and make it
as powerful as possible. You will be able to create as many ads as
you like and target them all towards different niches. Then, you can
find the best opportunities and focus your efforts towards which
niches perform the best.
It’s all about marketing smarter, rather than harder.

17. These are just a few tips to keep in mind when it comes to
creating Facebook ads that are highly clickable and will bring a lot of
interest to your Insurance Brokerage.
Facebook ads can seem a little bit confusing at first, but once you
understand how they work and how you can make the most of
them, you’ll find that they are a very useful tool for promoting
your business.

18. If you would like some more powerful tips for making the
most of social media for insurance brokers, you can download
our ebook, “Social Media for Insurance Brokers: The
Ultimate Guide to 2017.”