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Pepper Bot
A smart bot that promotes food & drink and events
THE
PROBLEM
Planning is HARD WORK
MISSING OUT on Awesome Times
Search Tools are LIMITED
Searching, planning and booking an outing takes
too much time and effort.
Small bars and restaurants do not effectively
promote to available mobile customers.
Every time you want to go out you must filter
through generic information to find what you like.
THE
SOLUTION
Pepper knows all the best hangouts,
understands emotions, remembers
preferences, and is always ready to go out.
AI Friend that Helps Find FUN
Pepper Knows the Best Specials
Pepper will enable all venues to promote
locally with Micro-location (wifi / beacons).
Like ATMs in every corner, a Pepper Beacon
unit in every restaurant and bar.
Smart Tech at Your Fingertips
With the help of Social Aggregation, Big Data
and AI, the Pepper App matches you with
great outings via mobile and web.
3.1B
Directory Advertising
US Spending
www.statista.com restaurant.org www.ibisworld.com
Food & Beverage
US Advertising Spending
4B62.6B
Yearly Deal US
Revenue
M A R K E T S I Z E
Targeting 10% Targeting 10%Targeting 20%
FB likes for
restaurants & bars
Registered users
in FB and Yelp
Yelp monthly
visitors
M A R K E T V A L I D A T I O N
60M 142M18M
FACEBOOK BOT
PROXIMITY MARKETING
Beacons & Wifi
by ZenReach
Geo-fencing by
Google
Preferences of
Customer
Time of day
HOW IT WORKS?
with IBM Watson
emotion chip
AI BOT
ASSISTANT
TECHNOLOGY
BEACONS
CONNECT ALL
BUSINESS MODEL
Proximity Marketing Fee
Daily Deal Revenue Share
Directory Revenue Share
62.6B x 3% beacon adoption x
20% penetration =
2015 Spending
2015 Food & Beverage
Advertising Revenue
2015 Revenue
10% affiliate revenue x 10% penetration =
3.1B
4B
62.6B
31M
40M
375.7M
10% affiliate revenue x 10% penetration =
COMPETITIVE MATRIX
FEATURES
OUT
Foursquare Yelp Groupon Living Social Event Brite
AI Robot
iBeacon tech
Wifi Aware
Mobile targeting
Seasonality Ads
Events
Places
Coupons
Big Data/Social
Aggregator
Pre launch
GotoMarketStrategy
AMBASSADORS across top Universities
to organize events and increase adoption
COLLEGEAMBASSADORPROGRAM
MIAMI
Kick off
GotoMarketStrategy
PARTNERRESTAURANTS
180 (30 restaurants across 6
cities) 180 cities (launch)
6 restaurants in
bay area (pilot)
GEOGRAPHIES/ COLLEGES
Reaching the masses
CelebrityPartnership
CelebritiesonChatbots
Builds celebrity bots that talks to celebrity fans
Bot will promote celebrity contents and learn
preferences from the fan community
This will promote events with deeper
learning from consumers
OurStrategy
Our bot platform:
LEADERSHIP TEAM
Armando Russi
Garrett Maire
Nathan Cullen
Founder - Designer - Google Adwords Display Lead and UX Design
Expert. Product Designer of user trends analytics platform
Co-Founder - Hustler - Cisco Strategic Leadership and Sales
Automation Expert. Irish Pub Owner for 5 years. Partner of 5
restaurant chains
Co-Founder - Hacker - Nokia Developer Support Lead
and App Mashup Expert
EXTENDED TEAM
Previous
investors
Advisors Partners

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Pepper Bot

  • 1. Pepper Bot A smart bot that promotes food & drink and events
  • 2. THE PROBLEM Planning is HARD WORK MISSING OUT on Awesome Times Search Tools are LIMITED Searching, planning and booking an outing takes too much time and effort. Small bars and restaurants do not effectively promote to available mobile customers. Every time you want to go out you must filter through generic information to find what you like.
  • 3. THE SOLUTION Pepper knows all the best hangouts, understands emotions, remembers preferences, and is always ready to go out. AI Friend that Helps Find FUN Pepper Knows the Best Specials Pepper will enable all venues to promote locally with Micro-location (wifi / beacons). Like ATMs in every corner, a Pepper Beacon unit in every restaurant and bar. Smart Tech at Your Fingertips With the help of Social Aggregation, Big Data and AI, the Pepper App matches you with great outings via mobile and web.
  • 4. 3.1B Directory Advertising US Spending www.statista.com restaurant.org www.ibisworld.com Food & Beverage US Advertising Spending 4B62.6B Yearly Deal US Revenue M A R K E T S I Z E Targeting 10% Targeting 10%Targeting 20%
  • 5. FB likes for restaurants & bars Registered users in FB and Yelp Yelp monthly visitors M A R K E T V A L I D A T I O N 60M 142M18M
  • 6. FACEBOOK BOT PROXIMITY MARKETING Beacons & Wifi by ZenReach Geo-fencing by Google Preferences of Customer Time of day HOW IT WORKS? with IBM Watson emotion chip
  • 8. BUSINESS MODEL Proximity Marketing Fee Daily Deal Revenue Share Directory Revenue Share 62.6B x 3% beacon adoption x 20% penetration = 2015 Spending 2015 Food & Beverage Advertising Revenue 2015 Revenue 10% affiliate revenue x 10% penetration = 3.1B 4B 62.6B 31M 40M 375.7M 10% affiliate revenue x 10% penetration =
  • 9. COMPETITIVE MATRIX FEATURES OUT Foursquare Yelp Groupon Living Social Event Brite AI Robot iBeacon tech Wifi Aware Mobile targeting Seasonality Ads Events Places Coupons Big Data/Social Aggregator
  • 10. Pre launch GotoMarketStrategy AMBASSADORS across top Universities to organize events and increase adoption COLLEGEAMBASSADORPROGRAM MIAMI
  • 11. Kick off GotoMarketStrategy PARTNERRESTAURANTS 180 (30 restaurants across 6 cities) 180 cities (launch) 6 restaurants in bay area (pilot) GEOGRAPHIES/ COLLEGES
  • 12. Reaching the masses CelebrityPartnership CelebritiesonChatbots Builds celebrity bots that talks to celebrity fans Bot will promote celebrity contents and learn preferences from the fan community This will promote events with deeper learning from consumers OurStrategy Our bot platform:
  • 13. LEADERSHIP TEAM Armando Russi Garrett Maire Nathan Cullen Founder - Designer - Google Adwords Display Lead and UX Design Expert. Product Designer of user trends analytics platform Co-Founder - Hustler - Cisco Strategic Leadership and Sales Automation Expert. Irish Pub Owner for 5 years. Partner of 5 restaurant chains Co-Founder - Hacker - Nokia Developer Support Lead and App Mashup Expert