Prelims and Finals of Biz Quiz at IISER Mohali Insomnia 2016 on March 5, 2016. Content by MnA Knowledge Solutions. Conducted by Arnav Sinha.

1. Chanakya:
The Business Quiz
Conducted by Arnav Sinha
(MnA Knowledge Solutions)
/Quizmasters.India
@arnavsinha

2. • These are the Prelims and the Finals of the Business Quiz
conducted as part of IISER Mohali’s cultural fest, Insomnia
2016, on March 5, 2016.
• The Prelims, with their answers, begin from the nest slide.
• If you want to jump to the finals, please begin from Slide 46.

3. Chanakya:
The Business Quiz
PRELIMS
Conducted by Arnav Sinha
/Quizmasters.India
@arnavsinha

4. RULES
• 20 Questions; each answer worth 1 point
• Multiples of 5 are starred questions, meant to
break a tie
• If tie remains after using these questions, we’ll
compare questions from the top
• No Negatives, so please take a shot at all the
questions – nothing worse than kicking yourself (or
your team-mate) on missing qualification by that
one answer you missed writing!

5. ANSWERS

6. Q. 1
The Ittefaq Group of Industries is one of the largest
steel producers in Pakistan, with headquarters in
Lahore, Punjab.
Established in 1969, it was nationalized for about a
decade, before being returned to the owners by Gen.
Zia-ul-Haq.
The current Chairman of the Group is the 5th richest
person in Pakistan. Who?

7. Mian Nawaz Sharif

8. Q. 2
Which recently launched brand has this classification on its
website?

10. Q. 3
The story goes that the school of the daughter of a
British engineer called Jack Odell only allowed
children to bring toys that fit inside a ________. This
proved the origin of what iconic brand of toys, whose
main products people would generally associate with
boys? (Sorry, for the sexist question)

12. Q. 4
This Colgate-Palmolive product, very
popular in the early 1990s, is today sold
in the Pink Crush variety only.
Romantic Rose, Caribbean Cool, Berry
Blossom are some of the varieties
discontinued.
What brand, even though US-centric, is
likely to be known to pop-culture
enthusiasts across the world?

14. Q. 5*
These two gentlemen have been involved in a tussle
between two neighboring state governments for the last
few months, which seems to have got resolved this week.
What entity is the cause of this tussle, which saw a
‘rebirth’ in September 2015?

15. Chandigarh International Airport.
Punjab government wants it to be named after Bhagat
Singh, while the Haryana government seems to be keen
on RSS veteran Mangal Sein. Its being finally named
after Bhagat Singh.

16. Q. 6
Kishore Biyani had an idea to make retail
more ‘personal’ and less ‘professional’, by
making everyone in the Group believe that
the customer is God.
Which former employee of Sanofi Aventis
and Apollo Health Care did he bring on
board to implement the idea?

18. Q. 7
Annalakshmi, which opened its first branch in
Malaysia in 1984, and has since spread to
Singapore, Australia and India, is considered
the pioneer of the PWYW system. Other
notable examples are SAME Café in Colorado,
Karma Kitchen in Washington DC and Indus
Valley in Puducherry.
What does PWYW stand for, a concept that
has had its fair share of economic viability
studies in the last few decades?

19. Pay What You Want
(similar answers acceptable)

20. Q. 8
-> SPAIN
-> ITALY
-> PORTUGAL
? -> ENGLAND (from 2016-2017)

21. No One
(Barclays sponsorship expires in the 2015-16 season)

22. Q. 9
What is the title of this best-
selling book from 2005?

24. Q. 10*
• Godrej Besto
• Benzer
• Banque Nationale de Paris
• Charagh Din
• Variati
• Royal Diamond
• Charmis
• Paville
• Vinod Stainless Steel Works
• Binaca Fluoride
• Sur Sangam
Why have rare print ads of these brands seen a recent spurt
in interest?

25. All ads featuring Neerja Bhanot

26. Q.11
Chemist and physicist Sir James Dewar
invented the vacuum flask in 1892,
which keeps liquids hot or cold longer.
Unfortunately, Dewar never patented
his invention, and a German company,
________ GmbH, ended up
manufacturing it in 1904, subsequently
patenting the design and leaving Dewar
with no rights to the product.
What was the name of the German
company?

28. Q. 12
In a first in India, TTD opened a demat a/c with the Stock
Holding Corporation of India in August 2015. This has
been done to replace the process of physical transfer of
share certificates to something known as the Hundi.
Who or what is TTD?

29. Tirumala Tirupati Devasthanams

30. Q. 13
In August 2015, HDFC Life launched a new service offering called
HDFC Life Cancer Care.
The policy is unique in that it covers expenses related to cancer in a
comprehensive manner, including out-of-pocket expenses, travel &
lodging, experimental cancer treatment, etc, which is generally not covered
by a regular health insurance policy.
Whom did HDFC choose to be the face of the ad campaign to launch this
offering?

31. Lisa Ray

32. Q. 14
Released at the time of the last cricket World Cup, which movie’s
name is written on the cover of the toffee that is handed over to
Kapil Dev?

34. Q. 15*
Which company connects?

36. Q. 16
Currency of which place?

37. Portuguese Occupied Goa

38. Q. 17Who is the gentleman at the driver’s seat, in
this ad celebrating a news story from late
2015?

40. Q. 18
Which sportsman’s name was added as a hashtag to this print ad in
June 2014?

41. Luis Suarez

42. Q. 19• JP Morgan
• Henry Clay Frick, a Pittsburgh steel baron
• J Horace Harding, a wealthy railroad investor from
Philadelphia
• George Washington Vanderbilt and Alfred Gwynne
Vanderbilt, from the shipping family
• Milton Snavely Hershey
• Guglielmo Marconi
Some of the famous people who form the ‘Just Missed
It’ Club.
What exactly did they miss to become a part of this
club?

43. They missed boarding the Titanic, despite having plans, and in some
cases tickets, for the ship

44. Q. 20*
Who is the author
of this very recent
God-level book?

45. ‘Saharasri’ Subrata Roy Sahara.

46. Business Quiz
FINALS
Conducted by Arnav Sinha
/Quizmasters.India
@arnavsinha

47. Round One
Infinite Bounce - Clockwise

48. RULES
• 13 Questions; each answer worth 10 points on
Clockwise IB and no negatives
• Each team can pounce four times in the round
(+20/-10)
• Pounces count whether right or wrong
• In case of part points, the new question goes to the
team next to the one answering the 2nd part

49. Q. 1
Originally from Kannur, Kerala, this
Class X-pass boy went on to become
one of the most well-known names in
advertising in India – a testament to
what hard work can get you in the
country.
What much-talked about campaign
has his boutique firm A been
associated with since 2014, perhaps
coming a full circle from the time
when his biggest dream was to
become an apprentice in the
company Gears and Pinions Pvt Ltd
in Bangalore?

50. ANSWER

52. Q. 2Starting off as a salt selling agency in
1848, Morton Salt became a
manufacturer by 1910, and is today one
of the world’s largest manufacturers of
salt for industrial and household uses.
What prompted the adoption of this
seemingly pessimistic motto in 1911 by
the company?
The logo, adopted in 1914, to go with it
is considred one of the most easily
identifiable images in the US.

53. ANSWER

54. Morton Salt was the first to introduce an innovation that
would prevent salt from clumping together in humid
weather. Addition of magnesium carbonate, kept the salt
free-flowing.
Now, of course, calcium silicate, serves the same purpose.

55. Q. 3
Located in Downtown LA, this is a
budget hotel constructed in 1924.
Infamous for several suicides and
criminal activity, including being the
reported residence of the serial killer
Richard Ramirez, it was refurbished and
re-branded as Stay on Main after new
owners took over in 2007.
For what specific reason has the hotel
website as well as its Wikipedia page
seen increased traffic over the last few
months?

56. ANSWER

57. American Horror Story: Hotel
is based on the Cecil

58. Q. 4
One of India’s revered business houses, also known for its valuable
contribution to education, the family made its early money in textiles
when Rai Bahadur Ram Kishen Das Gurwale set up a cloth mill in
‘saddi Dilli’ in 1889. Which company, still around?

59. ANSWER

60. DCM stands for ‘Delhi Cloth Mill’.
Sir Shri Ram founded SRCC and LSR.
‘Gurwale’ also a hint to the vast sugar business.

61. Q. 5Though originally from the US (which would
account for a quintessential American filling), it has
never been particularly popular there. It was
introduced in South Korea in the 1970s after an
R&D team member of a confectionery company
noted it on a visit to the US, and was even used in
lieu of hard cash in North Korea for a period.
What product, which was once also known as Wagon Wheel in the
US, and whose world market is divided mainly between Lotte and
the Chinese company Orion? (Orion held the trademark once and
lost a lawsuit to Lotte for using it).

62. ANSWER

64. Q. 6
One of the most common ways of money laundering is to parcel out
a large sum of money through a series of small transactions, in order
to avoid scrutiny by regulators.
The fact that there are large number of similar looking small entities
involved in this act gives it a pop-culture name: _______ing.
What, coined by an American lawyer in the 1980s?

65. ANSWER

66. Smurfing

67. Q. 7
Royal Warrants of Appointments have been used for
centuries to appoint official providers of goods and
services to the British royal family.
These could include anything from food items to pieces
of clothing to auto components and so on. The vendor
can advertise this warrant as a proof of its high quality.
Most vendors in the list with hundreds of business
names are from the British Isles.
There are a very small number of firms from the US, including one in
the category of food products that was set up by a former banker,
Edmund McIlhenny, in 1868, and is head-quartered at Avery Island,
Louisiana. Which product?

68. ANSWER

70. Q. 8
Produced by the Japanese company Sanrio (that has a
turnover of JPY 74.2 bn) and created by Yuko Shimizu,
she was introduced in Japan in 1975 and brought to the
US in 1976. She is supposed to have been born in the
suburbs of London on November 1, and her height is
described as five apples, while her weight as three
apples.
She is bright and kind-hearted, very close to her twin sister, good at
baking cookies and loves Mam’s homemade apple pie. She likes to
collect cute things and her favorite subjects in school are English, music
and art.
Who is she?

71. ANSWER

72. Hello Kitty/Kitty White

73. Q. 9
In October 2015, this resident of La
Coruna, Spain, was ranked as the
richest person in the world for four
hours by Forbes.
Known for being extremely media
shy – when he made a public
appearance in 2000 before his
company’s IPO, it made national
news – name the company (or its
most identified brand) that he
founded along with his ex-
seamstress wife in 1975.

74. ANSWER

75. The Inditex Group

76. Q. 10
Chucking the most common professions in Cornwall – mining and
fishing – William ______ opened a shop in London in 1760, with
the stated intention of filling it with every kind of toy in the world.
Originally known as ______ ____, it grew into a chain that took his
surname, with branches across Europe, US and Asia. The original
Regent Street store, spread over 7 floors, is the oldest toy store in the
world. What was his surname, and what was the scripture-inspired
original name?

77. ANSWER

78. Hamley, Noah’s Ark

79. Q. 11
What is common to all these idioms, some
extremely irritating, used very often in the world of
business:
• Ballpark figure
• Cover all bases
• It ain’t over till it’s over
• Rain check
• Step up
• Swing and miss
• Touch base
• Whole another ball game

80. ANSWER

81. All find their origin in baseball.

82. Q. 12
Construction of this fort in Chandrapur in eastern Maharashtra was
started in the 15th century by King ______ Sah, belonging to the Gond
community. He had shifted his capital to Chandrapur from a nearby
town named after him. The latter is still an important town in the
locality, known for its cosmopolitan nature owing to the manufacturing
unit of the company that shares its name. Which town/company?

83. ANSWER

84. Ballarpur Industries Ltd. The king was called Ballar Sah.

85. Q. 13
This product, whose invention is credited to 3M and Johnson &
Johnson among others, has two names that are used inter-
changeably. And there are a number of explanations given for this.
But, the most likely one seems to be based on the fact that the brand
with the above mascot became the leading supplier of this product in
the 1980s, and the brand name gradually started being used for the
product itself. What are we talking about?

86. ANSWER

87. Duck tape and duct tape,
both being commonly used,
and valid, names for the
product shown below.

88. Round Two
Written Connect

89. RULES
• 8 Questions, with a theme common to all the
answers
• Individual questions’ answers to be written down,
and scored relatively as 4*(7-n), with ‘n’ being the
number of teams with correct answer*
• Each team can attempt the theme once after every
question is revealed; scoring at that stage given on
the corresponding question slide
• Theme points for the first two questions are the
same
* Total number of teams was 7

90. Q. 1/8
Launched in November 2015 as a luxury vehicle division, the ex-
Lamborghini man Manfred Fitzgerald will lead the brand. It is
initially being marketed in Korea, China, the Middle East and the
US, followed by Asia and Europe after some time.
Which company’s luxury brand?
30/-5

91. ANSWER

92. HYUNDAI

93. Q. 2/8
If asked in a rapid-fire, I bet most well-informed people of my
generation would still answer ‘seven’, but somewhere down the line it
became ‘eight’. For some reason, entities like Australia, China, the
EU and the US are interested in observing, though not much really
happens to observe. What are we talking about?
30/-5

94. ANSWER

95. SAARC

96. Q. 3/8
In 2005, there was a very public sparring between Escorts group
chairman, Rajan Nanda, and his brother Anil Nanda. Rajan wanted
to sell off most of the group stake in a valuable asset to another
business group, which he went on to do despite Anil’s resistance.
90% was sold, 10% was kept with Dr Naresh Trehan.
Which group was the buyer?
26/-5

97. ANSWER

98. FORTIS HEALTHCARE

99. Q. 4/8
Heartbreaks all around. Which Gurgawan tech company is this
bloke a co-founder of?
22/-5

100. ANSWER

101. MICROMAX

102. Q. 5/8
As a direct result of this case, what body came into existence in 1956
after the consolidation of 245 private entities, and a few others that
were providing similar services?
The prominent businessman RK
Dalmia was incarcerated in 1955
in a famous case, where he had
used money from his other
financial businesses to engineer
the acquisition of Bennett,
Coleman & Co.
18/-5

103. ANSWER

104. LIFE INSURANCE CORPORATION OF INDIA

105. Q. 6/8A columnist from the widely read conservative Veja
magazine speculated that it was some sort of sub-
conscious mind control put forth by the country’s
leftist Workers’ Party.
Some saw an L and D for Lula and the successor.
Most bizarrely, many saw Chico Xavier, consider by
many as a psychic medium, often seen in his
trademark wig, with face deep in thought in his palm.
What?
14/-5

106. ANSWER

107. BRAZIL WORLD CUP LOGO

108. Q. 7/8
which as the name suggests, charters planes, air ambulances, offshore
service helicopters, etc. The company was set up in 1997, and now is
managed by the founder who also introduced a service in India
under this company in 2003, which was a first for the time and
revolutionized the industry. What service did he launch in 2003?
Logo of a Bangalore-based
services _______ Charters,
10/-5

109. ANSWER

110. DECCAN AIR
(Low Cost Air Travel)

111. Q. 6/8
But, his first foray into the industry was through acquisition of the
local arm of the Australian firm Nicholas Laboratories. The story
goes that he honestly told Mark Baker, in-charge of selling the firm,
that he had no experience in the industry, as against the several other
buyers who were in the market for it.
Baker liked his face or his conviction, but a pioneer in the industry
took birth with that deal.
Which company (group, as the business we are talking about has
largely been sold in a highly profitable deal now)?
A textile family man, he built the business he is most
famous for by strategic acquisitions of Indian units of
Swiss firm Hoffman La Roche Ltd., Germany’s
Boehringer Mannheim GmbH and France’s Rhone-
Poulenc.
5

112. ANSWER

113. PIRAMAL GROUP
(Nicholas Piramal)

114. FINAL ANSWER

116. Round Three
Infinite Bounce - AntiClockwise

117. RULES
• 13 Questions; each answer worth 10 points on
AntiClockwise IB and no negatives
• Each team can pounce four times in the round
(+20/-10)
• Pounces count whether right or wrong
• In case of part points, the new question goes to the
team next to the one answering the 2nd part

118. Q. 1
While Vivek Mehra (person on the right), a partner at
Pricewaterhouse Coopers makes regular appearances on business
shows on TV and is a very well-known entity in the finance industry,
if we were to rank the people in his immediate family in terms of
fame, this would be the most likely ranking:
1. Mrs Mehra
2. His step-daughter (a lady of mixed nationalities)
3. Mr Mehra
Whom did Mr Mehra marry in 2008 after a long courtship, after
which the lady moved to Delhi?

119. ANSWER

120. Mrs Mehra = Neena Gupta
Step-daughter = Masaba Gupta (daughter of Viv Richards)

121. Q. 2
Guviso Holdings Pvt Ltd, till 2008, was the largest shareholder in a
Mumbai-based company known for its iconic brand campaign, and
innovative products. The company has a large market in India, as
well as Middle East and Africa.
If ‘vi’ stands for the brother-in-law Vijay Mansukhani, and ‘so’ stands
for the brother Sonu, what does the all important ‘Gu’ stand for?

122. ANSWER

123. Gulu Mirchandani, founder of MIRC Electronics, the owner of the
Onida brand. MIRC, of course, comes from Mirchandani.

124. Q. 3
This beverage brand was in the news in 2013 for
being featured in the 14th edition of Philip Kotler’s
Marketing Management book.
The brief history touches upon the early experience
of the founder in South Africa, where he owned 500
acres and where he was inspired by Mahatma
Gandhi’s teachings on racial equality,
and where he himself witnessed discrimination.
The inspiration was strong enough for him to establish a brand in his
own country that reflected this idea of equality in its name and logo.
Identify the brand, supposed to be the 3rd largest selling in its country
in its product category.

125. ANSWER

127. Q. 4
Sir Fulk de Brent (d. 1226) was an Anglo-Norman soldier, who
earned high office by serving King John and King Henry III. His
heraldic device was the griffin.
The location that he stayed at in London, first became famous for
the _______ Pleasure Gardens, named after his large house. Today
the name is most identified with the parliamentary constituency that
covers the region, and even more with an iconic company that has its
origins in this area.
Which company, which pays homage to Sir Fulk de Brent’s herald in
its logo?

128. ANSWER

130. Q. 5
This multi-millionaire entrepreneur is
known for his rebellious humor, which
doesn’t go down well with his country’s
government.
In 2011, demonstrations over
parliamentary elections resulted in a
country-wide government shutdown. A
SWAT team was sent to his home too,
and during the standoff he realized that
there was no safe way for him to
communicate with his brother.
What service/app did he begin as a
result of this, having already founded
one of Europe’s most successful new
tech companies?

131. ANSWER

132. This is Pavel Durov, the founder of VKontakte, the largest European
social network, inspired from Facebook, who lives in exile now.

133. Q. 6
While growing up on army bases across USA, she was a very
physically sensitive child, with regular allergies, breaking into welts
and rashes.
So, while looking for safe (and aesthetically pleasing) diapers,
detergents and soaps during her first pregnancy in 2008, when she
could not find anything reasonably priced in the market, she
launched her own line with help from internet entrepreneur husband
Cash Warren.
Who is this lady, known to many for her other achievements, named
by Forbes as America’s richest self-made woman in 2015?

134. ANSWER

135. Jessica Alba
Incidentally, there have been increasing complaints filed against the
company in recent times indicating that the products are not as
‘honest’ as the company would like us to believe

136. Q. 7
James F. ______ (1868 – 1935) was an American
chemist most famous for being among the first
people to use non-animal fat to manufacture soap, in
his case the fat being cottonseed oil.
Not long after his pioneering work, an Indian businessman, with
interests in several product categories, started selling soaps
manufactured purely from vegetable oil – a novelty in India.
Even though there is no traceable history of collaboration,
interestingly the surname of the American chemist is a part of one of
the prominent group companies of the Indian businessman.
Just figure out this surname.

137. ANSWER

138. Boyce

139. Q. 8
Alfred Grace Thompson, born in 1863, learnt his trade as a saddler
and harness maker. By 1890, AG Thomson Pty Ltd had become
the leading saddler in Melbourne. But, threatened by the advent of
the motor car, his business changed course, but still building on his
exemplary leather craft nonetheless. The business was renamed after
the dear family pet ‘Jacky’, and the rest is history.
What creature was Jacky?

140. ANSWER

142. Q. 9In investment banking, while an M&A or
funding deal is ongoing, it is referred to by a
codename. Common codenames could be
Project Alpha, Project Phoenix, Project
Neptune, etc.
Sometimes the code name has no direct connection to the
entities involved (which is the whole idea actually, in order to
keep all references secret), but sometimes there is a logic to
the code name.
In Verizon Communication’s USD 4.4 bn takeover of AOL
in 2015, the deal was referred to as Project Hanks. In
deference to what from the 1990s?

143. ANSWER

144. Reference to the 1998 film You’ve Got Mail, starring Tom
Hanks and Meg Ryan, in which AOL’s email service plays
an important role in getting the two lead characters together.

145. Q. 10
Kleercut was a former campaign conducted by Greenpeace and
partner agencies against company X from 2004 to 2009. The
complaint was that the main raw material in many of X’s products
come from old growth forests in Canada and the US, including
habitats for wolverines and caribou.
Which Texas-based company was the campaign against?

146. ANSWER

147. Kimberley-Clark, with the campaign name being a play on Kleenex, the
main product from the company.

148. Q. 11
In this clip from May 2014, what is Tyrese Gibson and his homies getting
excited about?

149. ANSWER

150. The USD 3 bn acquisition of Beats Electronics, founded by Dr Dre, the
hip-hop artist, by Apple. This was the biggest acquisition ever by Apple.

151. Q. 12Mark _____, a British businessman, is the
founder of a company that bears his surname
and whose products you are very likely to
come across every time you do an internet
search.
His family made its fortune in the US in oil,
and is distantly related to Samuel ______,
founder of a historically important town in
Philadelphia, which one would closely
associate with a certain Mr Lincoln.
What is the name of the company?

152. ANSWER

153. The town is Gettysburg, famous for Lincoln’s address. Gets its name
from Samuel Getty.

154. Q. 13
This was developed by George Lerner in the late
1940s, supposedly after he saw his nephew playing
with a more basic form in their garden.
With memory of WW II rationing fresh among buyers, it had a slow
start. Plus, since only some parts were sold initially, the main body
had to be procured oneself and was easily subject to decay, and thus
would quickly become dangerous for the target customers.
What, which after Lerner showed to Hassenfeld Brothers, became a
massive hit in the 1950s and is still very popular (thanks also to a
series of films in which it featured)?

155. ANSWER

156. Mr Potato Head. Initially, only the body parts were sold and children
had to use real potatoes. The film series is, of course, Toy Story.

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