Presentation held at La Product Conference, Paris, 21st June 2016.
A video of the talk can be found here: https://www.infoq.com/fr/presentations/lpc-arne-kittler-scaling-mobile-product-management
See www.auftragsklaerung.com for Details on the framework for collaborative alignment presented.
3. Professional network
People, News, Jobs
10+ Mio users, DACH focus
Competitors: LI, Indeed, Business Media, …
Founded 2003
Listed company
HQ Hamburg
> 800 employees (30+nationalities)
25 product teams
35 product people
4. 2 parts:
Learnings from scaling a
mobile product organization
&
Framework for collaborative
alignment that you can apply
14. Mobile Platform Teams Full Stack Domain Teams
Platform & Domain Teams: New roles
“The Mobile Teams” Web Domain Teams
15. Mobile Platform Teams Full Stack Domain Teams
Platform & Domain Teams: New roles
PO
Designer
Devs
Framew.
QA
PO
Designer
Devs
Framew.
QA
Mobile Infrastructure
PO, Devs, QA
API
PO, Devs, QA
BE
News
PO, Designer, Dev, QA
Premium
…more to come in 2016
BE FE
PO, Designer, Dev, QA
BE FE
Jobs
PO, Designer, Dev, QA
Startpage
BE FE
PO, Designer, Dev, QA
BE FE
Growth
PO, Designer, Dev, QA
PSST
BE FE
PO, Designer, Dev, QA
BE FE
16. Learnings: Staffing & Skills
Hiring beats Re-Training! :O(
P D
? !
Central onboarding helps
21. Scaling needs infrastructures on all levels
Foundation
Pattern System
Overall direction
Core Features
Framework
Release Process
Build & Test
Tech libraries
Mobile Backend
Notification System
Feature Switches
Deeplinking
Platform Teams Mobile Infrastructure Team
24. Release Train every two weeks
Development QA Pre-Release Store Review (iOS) Live
QA Pre-Release Store Review (iOS) Live
Development QA Pre-Release Store Review (iOS)
25. Learnings: Common Plan
Early alignment really helps!
Mobile means planning ahead!
Organize around release-trains!
29. Scaling Mobile Product Management
• Managing a product across several platforms is the
only way to create relevant services for today’s users
• Accept and ideally embrace the additional complexity
this brings, get ready for active alignment
• New roles are challenging but it also is your chance to
grow as a Product Manager!
• Remember: You are doing it for your users
34. Auftragsklärung
Bring everybody on the
same page!
Understand & agree what
you really, really want!
Ask the tricky questions
early.
Different from other
alignment tools it’s not for
top-down direction, but
starts with the people in
charge.