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Course: Dimensions of Agricultural Extension
Dr. Arpita Sharma
Assistant Professor,
GBPUA&T, Pantnagar
As a concept, it connotes overall development of
rural areas with a view to improve the quality
of life rural people.
As a discipline, it is multi-disciplinary in nature
representing an intersection of agricultural,
social, behavioural and management of
sciences.
In short, rural development is a process that
aims at improving the standard of living of the
people living in the rural areas.
Rural development can be defined as, helping
rural people set the priorities in their own
communities through effective and democratic
bodies, by providing the local capacity;
investment in basic infrastructure and social
services, justice, equity and security, dealing
with the injustices of the past and ensuring
safety and security of the rural population,
especially that of women.
 According to Robert chambers, rural
development is a strategy to enable a specific
group of people, poor rural women and men, to
gain for themselves and their children more of
what they want and need.
 It involves helping the poorest among those
who seek a livelihood in the rural areas to
demand and control more of the benefits of
rural development.
 The group includes small scale farmers, tenants
and the landless.
We shall define rural development as
A Process leading to sustainable
improvement in the quality of life of rural
people, specially the poor.
 The definition or rural development may be centered
around income criterion in which the concept is made to
address the problem of rural poverty.
 The rural poor represents a reservoir of untapped talent
a target group that should be given the opportunity to
enjoy the benefits of development through improved
education, health and nutrition.
 This is one of the most important definitions of rural
development as the provision of social infrastructures
could provide the catalyst that would transform the
rural areas.
 Rural development may also be seen as an ideology
and a practice.
 It may mean planned change by public agencies
based outside the rural areas such as the national
Government and International organization.
 Rural development as the improvement in the living
standard of the rural dwellers by engaging them in
productive activities such as the establishment of
rural industries that will increase their income.
 It is seen by these scholars as a means of raising the
sustainable living of the rural poor by giving them the
opportunity to develop their full potentials.
 In essence Rural Development may imply a broad
based re-organization and mobilization of rural
masses in order to enhance their capacity to cope
effectively with the daily task of their lives and with
changes consequent upon this.
 According to the World Bank Rural Development must
be clearly designed to increase production.
 It recognizes that improved food supplies and
nutrition, together with basic services, such as health
and education, not only directly improve the physical
well-being and quality of life of the rural poor, but
can also indirectly enhance their productivity and
their ability to contribute to the national economy.
 In order to encourage increased production rural
development may offer a package of inputs and welfare
services for the rural masses.
 Such inputs and welfare services include physical inputs
(such as the provision of feeder roads, water and
electrification), social inputs—(namely health and
educational facilities) and institutional inputs such as
credit facilities, agricultural research facilities, rural
expansion services among others.
The main objective of the Rural Development is
improving the living standards of rural people by
utilizing the easily available natural and human
resources.
The other objectives of rural development
programmers are as follow:
1. Development of agriculture and allied activities.
2. Development of village and cottage industries and
handicrafts.
3. Development of socio-economic infrastructure which
includes setting up of rural banks, co-operatives,
schools etc.
4. Development of community services and facilities
i.e. drinking water, electricity, rural roads, health
services etc.
5. Development of Human resource mobilization.
 Improvement in the quality of life of rural
people is the important agenda of rural
development programme.
 In India – a country where the number of people
living in rural areas, rural development
programme is necessary aspect.
 Rural development implies both the economic
betterment of people as well as greater social
transformation.
 The basic objective of all rural development
endeavors / programmes has been the welfare of
the millions.
 With time and experience, it is realized that
accelerated and meaningful development
can be achieved only if people of the grass
root are involved, “people’s participation”
has become the keyword in rural
development programmes.
 To provide the rural people with better
prospects for economic development.
 As we know the 60-70% of rural population in India lives
in primitive conditions.
 There are many obstacles in the rural development
programmes which are as under:
1. In 21st Century, there is no electricity supply in many
villages.
2. Now also many rural peoples using primitive methods of
cooking, living and farming and they have trust on these
methods.
3. By using primitive cook stoves, around 300,000
death/year takes plan due to pollution.
4. 54% of India’s population is below 25 years and most of
them live in rural areas with very little employment
opportunities.
5. Literacy is the major problem in rural development
programme.
6. The poor extension linkage causes slow growth of
rural development.
7. cannot provide satisfactory help to rural
peoplesUntrained, unskilled, inexperienced staff in
extension linkage .
8. Every one want to go to the cities, so that rural
people’s remains as ignores part by the policy makers
also.
9. Privatization concept is useful for rural development
but, government not praying much attention to this
aspect.
10. Policy makes prepared policies, programmes for
betterment of rural people but, if these programmes
are not implemented very well then have no used.

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Rural Development Meaning, definition and concepts

  • 1. Course: Dimensions of Agricultural Extension Dr. Arpita Sharma Assistant Professor, GBPUA&T, Pantnagar
  • 2. As a concept, it connotes overall development of rural areas with a view to improve the quality of life rural people. As a discipline, it is multi-disciplinary in nature representing an intersection of agricultural, social, behavioural and management of sciences. In short, rural development is a process that aims at improving the standard of living of the people living in the rural areas.
  • 3. Rural development can be defined as, helping rural people set the priorities in their own communities through effective and democratic bodies, by providing the local capacity; investment in basic infrastructure and social services, justice, equity and security, dealing with the injustices of the past and ensuring safety and security of the rural population, especially that of women.
  • 4.  According to Robert chambers, rural development is a strategy to enable a specific group of people, poor rural women and men, to gain for themselves and their children more of what they want and need.  It involves helping the poorest among those who seek a livelihood in the rural areas to demand and control more of the benefits of rural development.  The group includes small scale farmers, tenants and the landless.
  • 5. We shall define rural development as A Process leading to sustainable improvement in the quality of life of rural people, specially the poor.
  • 6.  The definition or rural development may be centered around income criterion in which the concept is made to address the problem of rural poverty.  The rural poor represents a reservoir of untapped talent a target group that should be given the opportunity to enjoy the benefits of development through improved education, health and nutrition.  This is one of the most important definitions of rural development as the provision of social infrastructures could provide the catalyst that would transform the rural areas.
  • 7.  Rural development may also be seen as an ideology and a practice.  It may mean planned change by public agencies based outside the rural areas such as the national Government and International organization.  Rural development as the improvement in the living standard of the rural dwellers by engaging them in productive activities such as the establishment of rural industries that will increase their income.  It is seen by these scholars as a means of raising the sustainable living of the rural poor by giving them the opportunity to develop their full potentials.
  • 8.  In essence Rural Development may imply a broad based re-organization and mobilization of rural masses in order to enhance their capacity to cope effectively with the daily task of their lives and with changes consequent upon this.  According to the World Bank Rural Development must be clearly designed to increase production.  It recognizes that improved food supplies and nutrition, together with basic services, such as health and education, not only directly improve the physical well-being and quality of life of the rural poor, but can also indirectly enhance their productivity and their ability to contribute to the national economy.
  • 9.  In order to encourage increased production rural development may offer a package of inputs and welfare services for the rural masses.  Such inputs and welfare services include physical inputs (such as the provision of feeder roads, water and electrification), social inputs—(namely health and educational facilities) and institutional inputs such as credit facilities, agricultural research facilities, rural expansion services among others.
  • 10. The main objective of the Rural Development is improving the living standards of rural people by utilizing the easily available natural and human resources. The other objectives of rural development programmers are as follow: 1. Development of agriculture and allied activities. 2. Development of village and cottage industries and handicrafts. 3. Development of socio-economic infrastructure which includes setting up of rural banks, co-operatives, schools etc. 4. Development of community services and facilities i.e. drinking water, electricity, rural roads, health services etc. 5. Development of Human resource mobilization.
  • 11.  Improvement in the quality of life of rural people is the important agenda of rural development programme.  In India – a country where the number of people living in rural areas, rural development programme is necessary aspect.  Rural development implies both the economic betterment of people as well as greater social transformation.  The basic objective of all rural development endeavors / programmes has been the welfare of the millions.
  • 12.  With time and experience, it is realized that accelerated and meaningful development can be achieved only if people of the grass root are involved, “people’s participation” has become the keyword in rural development programmes.  To provide the rural people with better prospects for economic development.
  • 13.  As we know the 60-70% of rural population in India lives in primitive conditions.  There are many obstacles in the rural development programmes which are as under: 1. In 21st Century, there is no electricity supply in many villages. 2. Now also many rural peoples using primitive methods of cooking, living and farming and they have trust on these methods. 3. By using primitive cook stoves, around 300,000 death/year takes plan due to pollution. 4. 54% of India’s population is below 25 years and most of them live in rural areas with very little employment opportunities. 5. Literacy is the major problem in rural development programme.
  • 14. 6. The poor extension linkage causes slow growth of rural development. 7. cannot provide satisfactory help to rural peoplesUntrained, unskilled, inexperienced staff in extension linkage . 8. Every one want to go to the cities, so that rural people’s remains as ignores part by the policy makers also. 9. Privatization concept is useful for rural development but, government not praying much attention to this aspect. 10. Policy makes prepared policies, programmes for betterment of rural people but, if these programmes are not implemented very well then have no used.