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Mobile Fist Aplicado a Negócios - The Developers Conference 2014

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Palestra realizada na trilha de Análise de Negócios na The Developers Conference 2014.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mobile Fist Aplicado a Negócios - The Developers Conference 2014

  1. 1. PENSANDO MOBILE MOBILE FIRST APLICADO A NEGÓCIOS
  2. 2. Quem é o gordinho?
  3. 3. @’s
  4. 4. @movile_latam @ubhouse @ideiademkt @implantandomkt
  5. 5. !
  6. 6. NÃO DURMA! Uma boa parte dessa palestra tem informações interessantes e imagens engraçadas.
  7. 7. COMO VOCÊ VIVIA ANTES DE 2007?
  8. 8. NO TABLETS NO SMARTPHONES NO WHATSAPP YES BILHETINHOS YES MSN YES 3 SEGUNDOS NO ANGRY BIRDS YES SNAKE
  9. 9. Globalcode – Open4education
  10. 10. 66% dos usuários de smartphones do Reino Unido sofrem de: NOMOPHOBIA, que é o medo de ficar sem o seu smartphone. http://www.textmarketer.co.uk/blog/2014/04/mobile-marketing-infographics/is-the-mobile-phone-the-new-bff/
  11. 11. F.O.M.S.
  12. 12. WTF F.O.M.S. ???
  13. 13. F! E A R OF SO M E T H I N G MI S S I N G
  14. 14. http://www.emarketer.com/Article/Fear-of-Missing-Something-Drives-Home-Screen-Alert-Usage/1010546
  15. 15. http://www.engadget.com/2014/05/07/taiwan-distracted-walking/?ncid=txtlnkusaolp00000595
  16. 16. http://www.tactos.com.br/blog/mobile/celular-ou-escova-de-dentes--129 EXISTEM + CELULARES DO QUE ESCOVAS DE DENTE NO MUNDO!
  17. 17. 1º Ato A GRAMA DO VIZINHO NEM SEMPRE É MAIS VERDE
  18. 18. Globalcode – Open4education
  19. 19. 64smartphones vendidos POR MINUTO no Brasil! http://aceleratech.com.br/um-mar-azul-para-o-mobile-na-classe-media/
  20. 20. 52MILHÕES Acessam internet pelo celular http://www.mobiletime.com.br/26/06/2014/quase-um-terco-da-populacao-brasileira-usa-internet-no-celular/381939/news.aspx
  21. 21. 2ºPaís com mais downloads no GooglePlay.
  22. 22. BILHÃO um De transações móveis registradas no app do Banco do Brasil de Jan-Mai http://www.mobiletime.com.br/24/06/2014/banco-do-brasil-registrou-1-bilhao-de-transacoes-moveis-de-janeiro-a-maio/381340/news.aspx? __akacao=1972950&__akcnt=6fa94413&__akvkey=5b20&utm_source=akna&utm_medium=email&utm_campaign=MOBILE+TIME+News+-+24%2F06%2F2014+19%3A38
  23. 23. Globalcode – Open4education
  24. 24. Globalcode – Open4education
  25. 25. 2º Ato MOBILE FIRST SEM MIMIMI
  26. 26. -80% FOCO ENTREGA DE VALOR EXPERIÊNCIA ! POSSIBILIDADES
  27. 27. http://www.abookapart.com/products/mobile-first
  28. 28. !
  29. 29. O QUE MOBILE FIRST TEM A VER COM ANALISE DE NEGÓCIOS?
  30. 30. Globalcode – Open4education Sem tirar a importância das Macro análises, independente do mercado, negócio ou serviço, quando você foca em uma analise, você consegue enxergar onde estão os ‘pontos cegos’ e trabalhar para melhorá-los. FOCA! FOCO!
  31. 31. Globalcode – Open4education
  32. 32. Globalcode – Open4education FAST AND FURIOUS Centenas de aplicativos são lançados diariamente (e daí?) e nenhum deles nasceu perfeito. Lançar, testar, corrigir, evoluir…SEMPRE!
  33. 33. Globalcode – Open4education EXPLORE AS POSSIBILIDADES! Qual ferramenta você usou? Vale a pena ter uma segunda de ‘contra-prova’? (mas e o retrabalho?) Pense no seu negócio de uma outra maneira, e se ele fosse B2C? B2B? Colaborativo? Teste e explore!
  34. 34. Globalcode – Open4education UX & CX! Assim como nas App Stores existem milhares de apps, você terá concorrência independente do mercado. Uma experiência focada, intuitiva e ágil pode te diferenciar dos demais ;)
  35. 35. !
  36. 36. UM BILHÃO DE SMARTPHONES E VOCÊ NÃO VAI PENSAR MOBILE?
  37. 37. 3º Ato A ESTRATÉGIA PERFEITA #SQN
  38. 38. ! “ESTRATÉGIA PERFEITA” NO ECZISTE!
  39. 39. MOBILE MARKETING NÃO SE RESUME A APLICATIVOS E SMS
  40. 40. Globalcode – Open4education Pense… Você precisa mesmo de um aplicativo? Qual momento seu cliente irá interagir com você via mobile? Você realmente precisa investir milhões? QR-Code, Wi-Fi, SMS, apps de mensagem…
  41. 41. Em TABLETS! MENOS acessos! sessões MAIS longas
  42. 42. Em SMARTPHONES! MAIS acessos! MENOS tempo de sessão
  43. 43. PARE
  44. 44. !
  45. 45. o2o
  46. 46. WTF o2o ???
  47. 47. ONLINE TO OFFLINE
  48. 48. 4º Ato DICAS DO GORDINHO! (eúltimo)
  49. 49. https://www.youtube.com/watch?v=IbJ8VyI0ye0
  50. 50. MATE SUA IDEIA! Quanto mais vezes, melhor. A cada vez que ela sobreviver, é sinal que ela é realmente boa!
  51. 51. ABUSE DOS TESTES ! ! TESTES SÃO COMO A ZOEIRA, NUNCA TEM FIM!
  52. 52. https://www.youtube.com/watch?v=PmCDxY2lJAE
  53. 53. PENSE MOBILE! ;-) Arthur de Castro Araujo @arthurklose facebook.com/arthurcastro.araujo arthurdecastroaraujo@gmail.com

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