Service Disabled Veteran Owned Small Business Council

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ARTILLERY LLC

Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

Business

The New World Order
• People hate being
marketed to

• People can increasingly
avoid marketing messages
(new technologies)

• People can research your
product or service
without contacting you

Tuesday, November 13, 2012

Then What Can I Do?

Tuesday, November 13, 2012

Think Like a Publisher

Tuesday, November 13, 2012

Outbound vs. Inbound

Advertising Blogging
Direct Mail SEO
Telemarketing Social Media

Tuesday, November 13, 2012

1. Get Found Online
• Keyword
Research
• Persona
Development
• Website
• SEO
• Blogging
• Social Media
Tuesday, November 13, 2012

Persona Development

Tuesday, November 13, 2012

Website
• Easy to Navigate
• Professional
Appearance

• Mobile Ready
• Search Engine
Friendly

• Easy to Update
Tuesday, November 13, 2012

Rand Fishkin

Tuesday, November 13, 2012

Blogging

“No matter what,
the very ﬁrst piece
of social media real
estate I'd start with
is a blog.”
-Chris Brogan

Tuesday, November 13, 2012

Social Media

“Content is ﬁre.
Social media is
gasoline. “
-Jay Baer

Tuesday, November 13, 2012

What Does Costco
Have in Common with
Inbound Marketing?
Tuesday, November 13, 2012

2. Convert Visitors & Leads
• Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
Tuesday, November 13, 2012

Calls to Action

Tuesday, November 13, 2012

Landing Pages

Tuesday, November 13, 2012

Segment Leads

Tuesday, November 13, 2012

Lead
Nurturing

Tuesday, November 13, 2012

3. Analyze & Improve

Tuesday, November 13, 2012

Photo Credits
• http://www.ﬂickr.com/photos/zetson/3241975525

• http://www.ﬂickr.com/photos/bobaliciouslondon/4951912801

• http://www.ﬂickr.com/photos/bneumann/3221486535

• http://www.ﬂickr.com/photos/basykes/1003730351

• http://www.ﬂickr.com/photos/jromero88/3918295996/

• http://www.ﬂickr.com/photos/chrisdlugosz/3402959067/

• http://www.ﬂickr.com/photos/adenocorticotropina/336295941/

• http://www.ﬂickr.com/photos/brianholsclaw/572854948/

• http://www.ﬂickr.com/photos/glasgows/164624699/

• http://www.ﬂickr.com/photos/kriztofor/3724503239/

Tuesday, November 13, 2012

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Slides from the 3/27/14 Veteran's Business Conference Workshop Marketing to the Government: Marketing (and selling) to the government can be a tough venture if you don’t know how to approach federal agencies and present your product. This workshop will help you establish your company’s value proposition; and highlight effective marketing tools and sales techniques for closing the deal with the government. Panel speakers include Douglas Burdett (Artillery Marketing Communications) and Mark Amtower (Government Market Master and author of Selling to the Government).

Marketing to the Government: 9 Things Contractors Must Do

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Service Disabled Veteran Owned Small Business Council

1. INBOUND MARKETING Service Disabled Veteran Owned Small Business Council November 13, 2012 Tuesday, November 13, 2012

2. Tuesday, November 13, 2012

3. Tuesday, November 13, 2012

4. Tuesday, November 13, 2012

5. The New World Order • People hate being marketed to • People can increasingly avoid marketing messages (new technologies) • People can research your product or service without contacting you Tuesday, November 13, 2012

6. Then What Can I Do? Tuesday, November 13, 2012

7. Tuesday, November 13, 2012

8. Think Like a Publisher Tuesday, November 13, 2012

9. Tuesday, November 13, 2012

10. Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social Media Tuesday, November 13, 2012

11. Tuesday, November 13, 2012

12. Tuesday, November 13, 2012

13. Tuesday, November 13, 2012

14. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social Media Tuesday, November 13, 2012

15. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social Media Tuesday, November 13, 2012

16. Persona Development Tuesday, November 13, 2012

17. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to Update Tuesday, November 13, 2012

18. Tuesday, November 13, 2012

19. Rand Fishkin Tuesday, November 13, 2012

20. Blogging “No matter what, the very ﬁrst piece of social media real estate I'd start with is a blog.” -Chris Brogan Tuesday, November 13, 2012

21. Social Media “Content is ﬁre. Social media is gasoline. “ -Jay Baer Tuesday, November 13, 2012

22. Tuesday, November 13, 2012

23. What Does Costco Have in Common with Inbound Marketing? Tuesday, November 13, 2012

24. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing Tuesday, November 13, 2012

25. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing Tuesday, November 13, 2012

26. Calls to Action Tuesday, November 13, 2012

27. Landing Pages Tuesday, November 13, 2012

28. Segment Leads Tuesday, November 13, 2012

29. Lead Nurturing Tuesday, November 13, 2012

30. Tuesday, November 13, 2012

31. 3. Analyze & Improve Tuesday, November 13, 2012

32. Tuesday, November 13, 2012

33. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 • http://www.flickr.com/photos/bobaliciouslondon/4951912801 • http://www.flickr.com/photos/bneumann/3221486535 • http://www.flickr.com/photos/basykes/1003730351 • http://www.flickr.com/photos/jromero88/3918295996/ • http://www.flickr.com/photos/chrisdlugosz/3402959067/ • http://www.flickr.com/photos/adenocorticotropina/336295941/ • http://www.flickr.com/photos/brianholsclaw/572854948/ • http://www.flickr.com/photos/glasgows/164624699/ • http://www.flickr.com/photos/kriztofor/3724503239/ Tuesday, November 13, 2012

Service Disabled Veteran Owned Small Business Council

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